As a business owner, you absolutely know that customers are essential to your life. The more you establish a close bond with your customers, the more popularity and productivity you will have. Your customers have a significant share in your success in your business. For this reason, you must turn your potential customers into regular customers. There are a lot of methods to generate leads.
While there are many traditional methods, lead generation quizzes are one of the newest and most effective. You can reach the most relevant customers suitable for your business by preparing quizzes specific to your potential leads. In addition, you can prepare your lead capture quiz online. In this article, you will learn about the benefits of lead-capture quizzes and how you can create them online.
Lead generation quizzes are questionnaires used to collect information from leads and evaluate potential customers' consumer interest in your product or service. These questions can be interesting, intriguing, or competitive. The primary purpose is to learn the opinions and tendencies of the customers about the product or service prepared for sale.
You can create different types of quizzes depending on your target audience. Personality quiz with interactive content or tests with pop culture content is popular types. It is more advantageous for quiz takers to come to the end of the tests. It allows you to get information about them quickly.
Definition of a lead generation quiz
Creating a quiz has many benefits in many ways. First, you get the consumer's opinion about your product. For this reason, providing services for these ideas will be your first goal. It helps your business grow by communicating more closely with your potential customers. The main benefits are as follows:
There are many lead generation tools. One of them is online quiz maker tools. Thanks to quiz makers, you can create fully customizable tests in a few minutes. With forms.app, you can make free lead quizzes with professional looking. Also, you can find lead quizzes examples in forms.app to get help. Here are the steps you should follow while creating lead quizzes:
1 - First, open forms.app from your browser
2 - Choose any of the quiz templates, or create a quiz yourself.
3 - Choose the theme that suits your quiz
4 - Add calculator to score quiz result
5 - Customize your quiz
6 - Add welcome page
7 - Add thank you page
8 - Share your quiz on any social media platform or embed it on your website.
Every business owner wants potential customers to complete their quizzes and expand their email lists. However, this may not be possible sometimes. Quizzes must be appealing in every way. Otherwise, people may not want to spend their precious time on these quizzes. There are 4 elements to consider when preparing a quiz:
1 - Eye-catching design
2 - Effective promotion
3 - Interesting content
4 - Contextual relevance
Design is one of the most critical elements in quizzes. The biggest reason for this is that people show more interest in things that appeal to their eyes. It will be more logical for the business owner to choose the quiz maker with the most design options. Different question types will also give your quiz a better look.
Designing your form to make it professional and engaging
Advertising is one of the biggest elements that will help you grow your business. You can get attention to your quizzes thanks to various design types. However, it is also very important to manage this interest correctly. With forms.app, one of the free quiz makers, you can share your quizzer on the social media platform you want. In addition, if you have a website, you can embed your quiz without effort. It helps people see your quiz.
Displaying your form in most-visited pages
Your content has to be pretty good for your quizzes to get attention. It is important that people take their time and solve quizzes. First of all, the content must be of high quality. You should choose your questions carefully and not bore people. In addition, you should not keep your questions too long. Long questions can distract people, and people can leave without finishing the questions. For this reason, you can increase their interest by adding current topics to your quizzes.
Make sure your questions are interesting and to-the-point
To get the best results from lead quizzes, preparing relevant questions is an important step. If you keep people busy with irrelevant questions, you will be wasting time and money. For example, if you are marketing perfumes, you can ask quiz takers how often they use perfume or what kind of scents they like. Then, show them only relevant questions by using conditional logic. In addition, lead scoring in quizzes becomes easier with the relevant content questions.
Keep your questions relevant with conditional logic
In summary, lead generation is essential to growing your business. Thanks to interactive lead generation quizzes, you can expand your email list and promote the name of your brand. In addition, there are many benefits, such as lead segmentation and increased sales.
Creating lead generation quizzes online is more beneficial for your business. You can easily change its design to make your quizzes more engaging. Additionally, these quizzes are easier to share. With forms.app, you can create interesting quizzes using many different quiz templates. If you want to prepare lead generation quizzes without wasting your time, sign up for forms.app and start using it!
Ebru is an Outreach Operations Specialist and content writer at forms.app. Writing is her passion, particularly on topics such as eCommerce, social media, customer engagement, surveys, and online forms. During her free time, Ebru enjoys watching movies and exploring new destinations.