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Intercom is a customer communication application that helps you understand and communicate with who is using your product, service or website. By using Intercom, you can identify your customer profile, categorize it or detect what they are doing on your website.
Integrating forms.app and Intercom gives you the advantage of being able to create a lead and then update the lead's information. You can also create a new user in your Intercom app and give him a tag for an event later on.