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Lead Generation Form Template
A lead generation form is an online tool used by businesses to gather key information from potential customers and convert website visitors or social media users into sales. This free and fully customizable lead generation form sample enables businesses to:- Capture qualified leads
- Increase conversion rates
- Align the strategies to the needs of leads
Created by forms.app Team
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About this lead generation form template
A lead generation form is an online tool used by businesses to collect important information from potential customers who are interested in the products or services of the businesses. This lead generation form offers you all the fundamental questions and fields you will need:
Form questions will collect information about:
- Basic contact details like name, email, and phone number
- Company or organization information (if applicable)
- Industry or sector the lead belongs to
- Specific interests in products or services
- Budget or purchasing intentions
- Preferred method of contact
- Timeline for making a purchase or decision
- How did they hear about your business or product
- Challenges or pain points they want to solve
- Consent for receiving marketing emails or newsletters
- Availability for consultation, demo, or follow-up meetings
- Additional notes, comments, or special requests
Form fields and features we thoughtfully included, such as:
- Contact fields to easily collect essential customer information, such as name, email, phone number, and address, so you can reach out when needed.
- Multiple-choice fields to use dropdowns, checkboxes, or yes/no options to gather specific details and better qualify your leads.
- Open-ended fields to give customers the space to share more about their needs or interests using short text, long text, or masked text fields.
- Rating scales to understand leads’ priorities and preferences with star ratings, opinion scales, or selection matrices.
- File upload fields to allow leads to submit relevant documents, images, portfolios, or special requests directly through the form.
- Legal fields to include a consent field with a Terms & Conditions statement (e.g., “By signing, you agree to our company policies and terms”) to ensure proper approvals.
Who can use lead generation forms?
Lead generation forms can be used by various professional groups to capture leads, create email lists, and tailor their products or services to the customers’ needs. Here are 7 groups that use lead generation forms and their usage type.
E-commerce and retail businesses
E-commerce and retail businesses capture potential buyers’ contact details to offer promotions, discounts, and product updates, and eventually, increase sales opportunities online.
Software and SaaS companies
Software and SaaS companies collect sign-ups for free trials, demos, or newsletters to convert potential customers into paying customers. They also nurture leads by showing social proofs in their landing pages.
Real estate agencies
Real estate agencies and their sales teams gather inquiries about properties, schedule viewings, and follow up with interested buyers to boost sales.
Education and training providers
Education and training providers enroll students in courses, webinars, or workshops and collect information to improve students' learning experiences.
Healthcare providers and clinics
Healthcare providers and clinics book appointments, offer health consultations, and gather patient information to improve service and follow-up care.
Financial services
Financial services collect leads for insurance, loans, or investment consultations to provide personalized financial solutions.
Event organizers and conferences
Event organizers and conferences register attendees, gather participant information, and send updates for event planning.
Frequently asked questions (FAQs)
Can I use this form template in multiple languages?
是的! If your audience speaks different languages, you can add multiple languages and let people choose their preferred language when they open up your form. Please note that this feature is available only on Pro and Premium plans.
Is this template free to use?
b, this lead generation form template is free to use along with other free form templates on forms.app.
Can I change the view of my form?
Yes, you can easily change the view type of your form to a multi-step form or list view. After completing the form, simply go to the “Design’’ section of your form, click on “Layout’’ and choose the view type you want. Moreover, you can embed your form into your website and use your form as a landing page in list view.
How can I check the responses?
Once you have completed your survey, you’ll have a dedicated results page. There, you will have access to AI insights, Statistics, and Responses. Here is what you can do with them:
AI Insights
AI Insights is an innovative feature that enables you to analyze form responses with AI. You can get general trends, related charts, key points, and suggestions, as well as ask more questions about the analysis.
Statistics
Statistics offers a number of valuable information for you, as a form owner. Once you are in Statistics, you will be able to see data about your form, respondents, and answers. Additionally, you will have access to data on device types, platforms, locations, scores, and more.
Responses
In the Responses section, you have two viewing options: List and Grid view. After selecting and viewing a submission, you can print it, add a note, or send it to the trash. You can view the percentages and get a general idea of the submissions on the statistics page. Also, you can download your data as .xls or .csv files.
Use this online lead generation form template
Follow the three simple steps below to start capturing potential customer information, qualifying leads, and growing your sales pipeline with ease.
2. Customize as you like
Add or remove questions through forms.app's drag-and-drop interface and match your brand style.
3. Share it on all channels
Embed it on your website in 6 different ways or share your form across all social media channels.
Related templates you might like
Looking for something else? Explore similar templates below, or browse our extensive collection of free templates on the templates page.
Want a custom lead generation form?
Just tell us how you would like to have a lead gen form for your specific needs. forms.app’s free AI form creator will create a free template for you in seconds.
Smooth intake process for everyone
Create your lead capture form with powerful features and make the intake process simple and clear for everyone.
Contact fields
Collect fundamental customer contact details, such as name, email addresses, phone number, and address, to get in contact, if needed.
Multiple-choice fields
Use multiple-choice questions such as dropdowns, checkboxes, or yes/no options to gather specific information and better qualify leads.
Open-ended fields
Give customers free space to provide more details about their needs or interests by adding short text, long text, and masked text fields to your form.
Rating scales
Get customers' precise preferences and understand leads’ priorities by choosing from star ratings, opinion scales, or a selection matrix to ask your question.
File upload fields
Enable leads to easily share relevant documents, images, portfolios, or specific requests, supporting any file format for convenience.
Legal fields
Add a legal field so respondents can provide valid consent. Include a Terms & Conditions statement.