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Market Research Survey Template
Companies use market research surveys to easily collect data about market conditions, customer behavior, and other competitors. This free and fully customizable market research survey enables businesses to:- Gather actionable insights
- Understand customer needs
- Identify market opportunities
Created by forms.app Team
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About this online market research survey template
A market research survey is a tool businesses use to gather information from a target audience about their preferences, opinions, and behaviors regarding products or services. This free online market research survey includes essential questions and powerful features to collect valuable data effortlessly.
Form questions that ask about:
- Customer preferences and buying habits
- Brand awareness and perception
- Product satisfaction and usability
- Price sensitivity and purchasing decisions
- Competitor comparisons and market trends
- Suggestions for improvement or new product ideas
Features that we thoughtfully included for your needs, such as:
- Contact fields to collect contact information, such as phone number and email address, and analyze demographics thoroughly.
- Multiple-choice fields to let respondents select options easily for preference or opinion questions with single or multiple selection, dropdown, pictures, yes/no, and more.
- Rating scales to get people’s specific opinions by choosing from star ratings, opinion scales, or a selection matrix to ask your question.
- Open-ended fields to give people free space to write their answers by choosing from short text, long text, masked text, and other open-ended questions.
- Media & structure fields to make your survey more engaging and organized by using page breaks, image contents, custom endings, and more.
- Conditional logic to show relevant questions based on people’s answers to gather more detailed information or hide irrelevant ones.
Who can use a market research survey?
Various professional groups use several types of market research surveys. Below are 10 groups that use online market research surveys to collect vital feedback and improve their overall service quality.
Businesses
Businesses collect insights about customer preferences, buying habits, and market trends to measure brand awareness, make business decisions.
Startups
Startups test new product ideas, evaluate market potential, and identify target audiences before officially launching their products or services.
Marketing agencies
Marketing agencies gather consumer insights to design effective advertising and marketing campaigns, strategies, and promotional activities for a targeted market.
Retail companies
Retail companies understand shopper behavior, product preferences, and pricing expectations to optimize sales and improve customer experience.
Manufacturers
Manufacturers assess product performance, identify improvement opportunities, and gather feedback for better product testing and planning.
Educational institutions
Educational institutions conduct research to identify student needs and develop new programs and courses.
E-commerce companies
E-commerce companies track online shopping trends, user experience, and customer satisfaction to improve services for both future and existing customers.
Media and advertising agencies
Media and advertising agencies study audience preferences, engagement, and reactions to create content, better campaigns, and redefine research goals.
Nonprofit organizations
Nonprofit organizations analyze public awareness, donor behavior, and program effectiveness to improve campaigns.
💡 NPOs and educational institutions can benefit from a 20% discount. You can access the form here: Education & N.P.O. Discount Application Form
How can I check the results?
Once you have completed your survey, you’ll have a dedicated results page. There, you will have access to real-time AI insights, Statistics, and Responses. Here is what you can do with them:
AI Insights
AI Insights is an innovative feature that enables you to analyze form responses with AI. You can get general trends, related charts, key points, and suggestions, and ask more questions about the analysis.
Statistics
Statistics offers a number of valuable information for you, as a form owner. Once you are in Statistics, you will be able to see data about your form, respondents, and answers. Additionally, you will have access to data on device types, platforms, locations, scores, and more.
Responses
In the Responses section, you have two viewing options: List and Grid view. After selecting and viewing a submission, you can print it, add a note, or send it to the trash. You can view the percentages and get a general idea of the submissions on the statistics page. Also, you can download your data as .xls or .csv files.
Frequently asked questions (FAQs)
Can I connect other apps to this template?
Yes, you can integrate this market research survey with 500+ apps. To do this, simply select the app you want to integrate your form with, then click “Connect to forms.app” or “Connect to Zapier”. Finally, you’ll see easy-to-follow instructions for creating an account and setting up the integration.
Is this market research survey template free?
Yes, this market research survey template is free to use along with other free market research survey templates on forms.app.
Can I change the view of my survey?
Yes, you can easily change the view type of your survey to a multi-step form or list view. After completing the survey, simply go to the “Survey Design” section of your survey, click on “Layout” and choose the view type you want. Moreover, you can embed your survey into your website and use your form as a landing page in list view.
How can I share this template?
After creating your research survey form on forms.app, you can share across all the digital platforms such as Instagram, X, Facebook, and even WhatsApp. Also, you can change the meta image and description as you like to increase the response rate.
Can I add my own logo to this market research survey?
Yes, you can! You are free to add your logo in any convenient place for free. You can use the Logo field to upload your logo. Additionally, you can enhance branding by adding a Cover field, which lets you place a horizontal image.
Can I share this template in multiple languages?
是的! If your audience speaks different languages, you can add multiple languages and let people choose their preferred language when they open up your form. Please note that this feature is available only on Pro and Premium plans.
Use this free market research survey template
Follow the three easy steps below to easily import the template to your account, customize questions, and quickly share the form on your website or social media.
2. Customize as you like
Add or remove questions through forms.app's drag-and-drop interface and match your brand style.
3. Share it on all channels
Embed it on your website in 6 different ways or share your form across all social media channels.
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Smooth research process for everyone
Create your market research online survey form with powerful features and make the research process simple and clear for everyone.
Contact fields
Collect contact information, such as phone numbers and email addresses, and thoroughly analyse demographics.
Multiple choice fields
Let respondents select options easily for preference or opinion questions. Single or multiple selection, dropdown, pictures, yes/no, and more.
Rating scales
Get people’s specific opinions by choosing from star ratings, opinion scales, or a selection matrix to ask your question.
Open-ended fields
Give people free space to write their answers by choosing from short text, long text, masked text, and other open-ended questions.
Media & structure fields
Make your survey more engaging and organized by using page breaks, image contents, custom endings, and more.
Conditional logic
Show relevant questions based on the people’s answers to have more detailed information, or just hide irrelevant ones.