Custom form design: The ultimate guide to converting forms

A well-designed form online is more than just a list of fields; it’s a crucial, two-way communication channel that builds trust and drives conversion. If your forms are poorly laid out or confusing, you are leaving valuable data and potential customers on the table.

This guide will walk you through the professional principles of custom form design and provide a practical, step-by-step method for creating custom online forms using a powerful online builder.

How to create a custom form (step-by-step)

To effectively convey your business's essence when creating custom online forms, you must carefully design the form. We will provide you with step-by-step explanations so the process will be smooth and the result will be unique and calling. 

1. Start your form

Choose a way to start

Before deciding on the design, the form must be settled. By using forms.app, you can easily start your form. Go to ‘Create a new form’ and, with the option to select a template or use AI to help you, begin your form. 

2. Enrich with visual content

Add your own logo and cover

While creating a form, it is very important to present your business upfront. That can be done through logos, pictures, or covers. To make it simpler, using a logo & cover in your form will help you be recognized more easily and increase people's trust, since it will be a way to use your branding even in the smallest available spaces. 

Add videos or images to your form

You can also upload videos to your form and consider using a familiar face with your brand to make it more engaging. Additionally, you can add pictures or icons, and control your layouts to customize the buttons or transition type. 

3. Change the theme

Change the theme

Being consistent with your brand's visual identity can help you be recognized more easily. While applying a theme to your form, keep this in mind and consider using colors from your brand or similar ones to make it more distinguishable.

Customize the details

However, that does not necessarily mean your theme has to be boring or plain; you can use animated options or customize it to suit your preferences. You can customize your answer selections, questions, and even the form's borders. You can change your transition type, button alignment, and more!

4. Make your design shine

Use Custom CSS

Even though designing your own form with branding and visual appearance in mind is only about the visual aspects of your business, it will encourage more people to participate and increase the likelihood of gathering more information. You can choose a template, customize as you like, or improve the design with CSS to have more control over your form. This way, you can change from the background to the font size, or even the submit button’s size. 

3 expert tips for a more professional form

Pro tips for online forms

There are some crucial elements to consider when creating a form to make it look more professional. Here are a few of them:

Conclusion

Learning to create custom forms online is an invaluable skill for any modern business. By focusing on custom form design principles, prioritizing user experience, visual branding, and inherent trustworthiness, you transform a simple data entry task into a positive interaction with your brand.

Don't just build a form; design a form online that works hard for you. Start with a solid foundation and refine the visuals to ensure your custom form communicates professionalism and expertise at every click!

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