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Data Collection & Analytics

Articles on data collection and analytics. Learn how to gather quality data and turn insights into actionable business decisions.

What is desk research: Definition, tips & examples

What is desk research: Definition, tips & examples

Defne Çobanoğlu

4 min read
40+ SaaS business statistics you need to know

40+ SaaS business statistics you need to know

Şeyma Beyazçiçek

7 min read
50+ Customer feedback statistics for great insights

50+ Customer feedback statistics for great insights

Şeyma Beyazçiçek

9 min read
What is exploratory research: Definition, types & examples

What is exploratory research: Definition, types & examples

Defne Çobanoğlu

6 min read
What is judgmental sampling: Definition & examples

What is judgmental sampling: Definition & examples

Sena Akman

2 min read
80+ Eye-opening customer service statistics (2026)

80+ Eye-opening customer service statistics (2026)

Şeyma Beyazçiçek

11 min read
( updated on Nov 11, 2025)
Researcher's guide to 4 measurement scales: Nominal, ordinal, interval, ratio

Researcher's guide to 4 measurement scales: Nominal, ordinal, interval, ratio

Sena Akman

6 min read
What is ratio scale: Definition & examples

What is ratio scale: Definition & examples

Sena Akman

5 min read
What is interval scale: Definition & examples

What is interval scale: Definition & examples

Sena Akman

3 min read
What is ordinal scale: Definition & examples

What is ordinal scale: Definition & examples

Sena Akman

3 min read
What is nominal scale: Definition & examples

What is nominal scale: Definition & examples

Sena Akman

3 min read
The ultimate list of survey sampling terms: Definition & examples

The ultimate list of survey sampling terms: Definition & examples

Sena Akman

7 min read
What is a research summary: Definition, steps & tips

What is a research summary: Definition, steps & tips

Defne Çobanoğlu

4 min read
60+ Startup statistics that will blow your mind

60+ Startup statistics that will blow your mind

Şeyma Beyazçiçek

17 min read
What is target population: Definition & examples

What is target population: Definition & examples

Sena Akman

3 min read
What is a sample in research: Definition, examples & tips

What is a sample in research: Definition, examples & tips

Sena Akman

7 min read
What is margin of error: Definition, examples & formula

What is margin of error: Definition, examples & formula

Sena Akman

5 min read
What is sampling frame: Definition, example & tips

What is sampling frame: Definition, example & tips

Sena Akman

5 min read
What is non-probability sampling: Definition, types & examples

What is non-probability sampling: Definition, types & examples

Sena Akman

4 min read
What is conceptual research: Definition & examples

What is conceptual research: Definition & examples

Defne Çobanoğlu

5 min read
What is quota sampling: Types, examples & steps to follow

What is quota sampling: Types, examples & steps to follow

Sena Akman

6 min read
What is internal validity in research: Definition, tips & examples

What is internal validity in research: Definition, tips & examples

Defne Çobanoğlu

7 min read
Research type and sample size: Is there a correlation?

Research type and sample size: Is there a correlation?

Sena Akman

5 min read
What is probability sampling: Types & examples

What is probability sampling: Types & examples

Sena Akman

3 min read
What is quasi-experimental research: Types & examples

What is quasi-experimental research: Types & examples

Defne Çobanoğlu

7 min read
What is systematic sampling: Types, steps & examples

What is systematic sampling: Types, steps & examples

Sena Akman

4 min read
19+ eye-opening statistics about giveaways & contests

19+ eye-opening statistics about giveaways & contests

Şeyma Beyazçiçek

8 min read
What is convenience sampling: applications and advantages

What is convenience sampling: applications and advantages

Sena Akman

4 min read
What is sampling bias: types & examples

What is sampling bias: types & examples

Sena Akman

4 min read
What is correlational research: types & examples

What is correlational research: types & examples

Defne Çobanoğlu

6 min read
What is snowball sampling: methods and examples

What is snowball sampling: methods and examples

Sena Akman

6 min read
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