Product surveys: 10 question examples & how to create them

Are you curious about the impression your products create on your customers? If you want to find out, the best way is to ask your customers. Create a product survey and ask for their opinions. Increase customer satisfaction and enhance your products with the feedback you receive. 

In this article, we will talk about product surveys, types, use cases, how to create them, and 10 questions examples to ask. If you want to create your own product survey for your business, this article will leave no questions unanswered.

What is a product survey?

Product survey is a tool that businesses use to learn and measure their customers' opinions and experiences about a product. 

The most effective way to measure experiences on a product is through gathering responses directly from customers. Product survey data helps businesses improve their products and increase customer satisfaction.

8 Types of product survey

You can choose and create many types of surveys depending on your goals. These product surveys can be conducted before releasing a product, before selling a product, during product use, after selling a product, or after the customer has stopped using the product. Here are common product survey types you may need.

Product survey types

1. Product market fit (PMF) survey:

The product market fit (PMF) survey assesses a product's suitability for the target market. This helps businesses in pre-release market research for new products and services. In addition to pre-purchase research, you can use market fit surveys in the post-purchase stage.

Questions like "Does our product or service meet your needs?" help businesses understand their target market's needs and expectations.

2. Net promoter score (NPS) survey:

The net promoter score (NPS) survey is a market research tool used by a company to measure customer loyalty and satisfaction. NPS is a widely used product survey type because it is simple, effective, and easy to understand.NPS asks customers about the possibility of recommending the product. It enables measurable and quick assessment of customer satisfaction and loyalty for the product.

The NPS survey asks customers if they would suggest a product to others, using a scale from 0 to 10. A score of 0 means they definitely wouldn't recommend it, while a score of 10 means they definitely would. At the end of the article, we have gathered example product survey questions, including an NPS survey question.

3. Persona survey:

A persona survey is conducted to get to know the target audience and understand user profiles regarding a product or service. It can help you understand how your customers use your product and what you can learn from them. 

The questions in a persona survey aim to understand the demographic characteristics, needs, and expectations of businesses' target audiences. You can employ open-ended, scale, or multiple-choice questions to get these details to understand their profiles. 

4. Feature opt-in survey

The feature opt-in survey focuses on customers' feelings about current product or service features and their importance. You can also ask your customers about desired changes, gathering insights to enhance product features. 

💡When conducting a feature opt-in survey: 
Asking questions directly to currently active users yields more direct results.

5. Customer effort score (CES) survey

The customer effort score (CES) survey measures how much effort customers put into dealing with a company. CES helps understand customer experience and makes them happier. Usually, we ask, “How much effort did you have to make to deal with our company?”

The aim is to fix things that can make users sad or disappear so the product experience is smooth and perfect.

6. Customer satisfaction (CSAT) survey

CSAT surveys measure customers' overall satisfaction with a product or service. CSAT surveys should be simple and easy to respond to. Customers get simple questions like “Do you like our product or service?”. They choose 1 (not satisfied) to 5 (satisfied).

7. Churn survey

The most effective way to prevent customer churn is to understand why it originates. Churn survey helps businesses comprehend the reasons behind customer attrition, making it easier to find solutions. Ask your customers why they stopped using your product. By using a churn survey template, you can identify shortcomings and enhance customer satisfaction.

8. Beta feedback survey

The beta feedback survey gathers customer opinions on a product or service's new features and unfinished versions. It provides a platform to collect feedback on a new product or service.

Questions about the product's functionality, user-friendliness, and problem-solving features are asked. For instance, a software company employs simple questions to test its new product before launching. The aim is to enhance its quality and user-friendliness.

Why do you need a product survey?

Product surveys have become an indispensable tool for businesses in today's markets, where competition is highly intense. Businesses require a method that allows them to create customer satisfaction, gain a competitive advantage, foster product development, and boost sales through customer feedback.

Reasons to create a product survey

1. User research

Tracking and validating the developments your customers experience throughout their lives can take months. Product surveys in this regard provide time efficiency. The feedback you receive ensures a quick and effective flow of information. You can ask customers multiple-choice or customized questions about their favorite features. This way, your business can continually adapt to evolving user demands, leading to success. 

2. Creating a customer profile

Product surveys allow you to gather more information about your target audience and create accurate marketing strategies for them. They enable you to learn about your target audience’s popular industries or product discovery processes and assist you in making customized adjustments accordingly. Therefore, understanding your target audience allows the business to interact more effectively and meaningfully with your customers.

3. Registration assessment

Product surveys allow you to delve deeper into your customers’ industry, challenges, and experience levels. These surveys also enable you to gauge your product's market fit and

measure your customers' interest in your product. With the information gathering, you can understand your customers’ needs and tailor your product to meet those needs effectively.

4. Product development

💡 Thanks to the impact of product surveys on the product development process, you can develop your product roadmap in a customer-focused manner. 

Product surveys allow you to measure how valuable upcoming features will be for your customers. You can inquire whether the features you plan to offer your customers are beneficial or ask a follow-up question regarding the features they would like to see.

5. Preventing customer churn

To prevent customer churn, you must first understand why your customers are discontinuing the use of your product. Create a survey targeting customers inclined towards leaving to uncover why they decide. Asking the right questions at the right time helps you understand your customers' concerns and allows you to generate solutions tailored to those concerns. This, in turn, minimizes customer churn.   

6. Customer acquisition

Product surveys make acquiring potential customers easier. When you launch surveys at the right time, you can help your customers better understand the value of your product. Follow-up questions added to identify shortcomings in the initial product experience aid in improving your product and enhancing customer satisfaction. Addressing identified deficiencies can also strengthen your competitive advantage.

7. Sales upgrade

Initiate a survey to gather feedback from your most active users. Your survey should be focused on user issues and solutions generated for these issues. In the prepared survey, you can inquire how customers found your product or identify any shortcomings.

💡 Based on the feedback, you can provide a more effective product experience by asking whether they are interested in the next upgrade.

8. Competitor analysis

Product surveys enable businesses to expedite and simplify the data collection process for competitive analysis. Through surveys, you can comprehend customers’ sensitivity to pricing and their experiences with rival products. You can develop your strategy using the results obtained, considering competitors’ strengths and weaknesses.

How to create a product survey (in 5 steps)

Now that you understand the importance of creating a product survey, let’s see how to create a survey for a new product. Product surveys help you understand customer preferences. Therefore, the tools and methods you use to share your survey make significant differences. 

Here's a guide on how to make a survey questionnaire in 5 steps using forms.app:

Step 1: Log in or sign up for forms.app

Start designing your survey by quickly signing up for an account on the forms.app. You can log in directly to the platform if you already have an account. Additionally, forms.app allows you to log in using your Google, Apple, or Facebook accounts. 

Log in or create your forms.app account

Step 2: Create a blank form, generate it with AI, or choose a template

Once you get to the dashboard, click the “Create Form” button to get started. Here, you will have the option to choose free templates to use forms.app AI to create a form or start from scratch.

Choose a starting option for your form

Step 3: Add questions about your product

forms.app’s product survey template comes with good questions and design. You can use the template as it is or edit and add questions. You can use multiple choice, opinion scale, and text fields to ask questions this way. Ensure that your questions are clear and comprehensible.

💡 Don’t know what to ask in a product survey? Discover the true potential of your products with effective questions you can ask.

Add your product survey questions

Step 4: Change the design of your survey

To enhance the visual appeal of your product survey, incorporate your brand elements.

A professional and attractive survey design can increase participation rates and assist in obtaining more comprehensive feedback. 

Customize colors, fonts, and overall design to create a survey that reflects your brand identity. 

You can design your forms or choose a ready-made theme from the design tab.

Change the design of your survey

Step 5: Share your survey and analyze the results

To make your survey more accessible, you can take advantage of various options offered by the forms.app. You can share your survey on popular social media platforms like Facebook, Twitter, LinkedIn, and WhatsApp. Additionally, you can embed your survey on your website or platform and generate QR codes for easy access.

forms.app provides features for analyzing survey responses. Once you've gathered sufficient data, use the statistics and filters to gain insights into your collected feedback. This step is crucial for making informed decisions based on the survey results.

Choose a sharing option for your form

10 question examples for your product survey

We've gathered some great examples of product survey questions to help with your research and benefit your company. Asking these questions can help improve your product and better understand customer preferences. Without further ado, here are 10 sample survey questions to collect customer feedback about your product:

1. How likely are you to recommend this product to friends?

A net promoter score (NPS) question is designed to understand how much your customers appreciate your product. Customer responses reflect the satisfaction and loyalty generated by your product for your business. By gathering feedback from the survey question you posed, you can assess the recommendability of your product and steer your product development process in a customer-centric manner.

2. How frequently do you engage with our product?

Gauging how frequently customers engage with your products through the posed question offers a better understanding of customer behaviors and interactions with the product. The results obtained from this inquiry make it easier to meet customer expectations and enhance your product in line with them.

3. How can we improve our product?

Asking your most relevant customers for their thoughts on what you can do to improve your product is one of the product survey questions examples. You can ask them open-ended questions or give them some options to help them share their ideas.

4. Overall, how satisfied are you with our product?

A customer satisfaction survey(CSAT) question measures the level of satisfaction your product brings to your customers. Feedback can be either positive or negative. In case of negative feedback, identify the areas where the customer is dissatisfied, address their concerns, and discuss product improvements. Strive to ensure customer satisfaction. 

💡Ask it at the end of the survey to ensure respondents remember the product and their experience.

5. What other options did you think about before picking our product?

It enables you to comprehend your customers’ experiences with competing products, gaining insights into their opinions and interactions. You can better understand your customers’ demands and expectations by benefiting from the feedback you receive. You can reassure your customers that you are the best choice with the strategy you develop in this direction. 

6. How easy was it to use our product?

Assessing customers’ interaction with the product and identifying existing or potential challenges, the question is designed to understand the effort customers put into using your product. The feedback received provides an opportunity to enhance the usability of the product. 

As an example of one of the most common options:

7. Which features do you find most important?

If you have more than one feature or use case, this question helps us understand what our customers value the most. It might reveal surprising insights, showing us how customers use our product in ways we didn't expect. Even a tiny, possibly overlooked feature could be why people stick with you.

8. How would you describe our product? Choose from the options below.

Defining the product questions involves providing customers with words to choose from, allowing customers to express what they believe best describes your product. Customer perception matters a lot, revealing how well your product satisfies them rather than assuming it's sophisticated and wonderful. The answers show if your product's propositions are effectively communicated through performance. 

For the question “How would you describe our product?” here are example options:

Additionally, you can include open-ended questions alongside multiple-choice options to encourage more detailed customer feedback.

9. What would you feel if our product/feature wasn't available?

Assessing your customers' emotional and practical experiences with your product, the product market fit survey question helps understand the importance of your product or feature and how customers would feel in its absence. You can further personalize your product or feature with the obtained responses and enhance customer satisfaction. 

💡This is one of the best questions to ask in your post-purchase surveys. 

10. What is the primary reason you have stopped using our product?

One of the most common churn product survey questions helps you understand why customers stopped using your product. To prevent customer loss, you should learn the reasons directly from them. Based on the information you gather, you can create alignment between your customers’ expectations and your product.  

Conclusion

Product surveys are a tool used by businesses to gather feedback from customers to evaluate their products. With the data obtained, businesses aim to improve the development of their products or services, enhance customer satisfaction, and improve their position in the market.

Depending on your goals, you can create various types of product surveys. Choose a survey type that aligns with the feedback you want from your customers and direct them accordingly. With the feedback received, you can enhance and expand your product roadmap.

In our article, you have learned what product surveys are, their types, why they are essential, how to create your own product survey, and 10 questions product survey examples to ask. If you want to learn more about surveys, check out our other articles or start creating your own today for free!