Running a business effectively involves making informed decisions, and market research is an invaluable tool for gathering the needed information. Understanding market trends, customer preferences, and competition activity is crucial in the dynamic of the modern business world. Using the proper market research platforms is vital for your successful work results.
Our helpful article will introduce you to the 10+ online market research tools, including many free options. You can discover the power of these useful products and services that offer many consumer insights and help you craft effective market strategies. Also, you will explore important benefits of tools for market research that will boost your business process.
Why do you need market research tools?
Understanding your market and your customers is essential for every company’s success. By getting to know your market dynamics and what customers want, you can shape effective strategies, improve client experiences, and set your business on a path to success.
💡Market research is the process of gathering information about your target audience and consumers to improve your business's marketing strategies.
For successful research, you need the right tools. Market research tools help collect and analyze data, providing valuable insights for informed decision-making. Market research tools for startups and businesses are essential for many reasons. Below, we will show you the main advantages with some helpful details:
👉🏼Improving your customer experience: By gathering data and feedback with market research tools, you gain valuable insights into what your customers like or dislike. So, later, you can improve your products and services based on their needs and preferences.
👉🏼Protection against risks: You can identify both threats and opportunities for your business. These services help you understand what challenges might come your way and spot opportunities you might not have noticed.
👉🏼Wise budget planning: By using market research tools, you gain a deeper understanding of your target audience, industry trends, and potential challenges. Making a thoughtful budget plan helps your investments match your customer's needs and market dynamics.
👉🏼Effective planning: When you use online research tools to gather information and analyze data, you can better understand your business landscape quickly. It gives you more time and data for successful planning.
👉🏼Staying updated on trends: Market research tools help businesses stay informed about the latest developments and shifts in consumer behavior.
10+ Must-have market research tools to boost your success
Market research is the key to moving your business forward using data analysis and analytics tools to inform and shape your decisions. With the best marketing tools in your hands, the working process can be easy and smooth.
Discover the power of market research and gain new skills with our 10+ must-have platforms. Below, you can explore various excellent services, insights into their key features, pricing plans, and even some free market research tools:
1. forms.app
#1 Best market research tool - forms.app
forms.app is a perfect platform for building online forms, surveys, and quizzes. You can create surveys, targeted evaluation forms, or engaging social media quizzes to gather valuable insights.
Its user-friendly interface and rich template library make it practical for businesses seeking to conduct effective market research surveys and enhance customer experience. In addition, forms.app has the features, such as conditional logic and scoring, which are often required in market research.
💡Explore the best marketing survey types for building surveys and use them for your successful market research process.
Highlights
- User-friendly interface
- Features, including evaluations, satisfaction surveys, and social media trivia
- More than 4000 pre-made templates
- 30+ market research survey templates
- Many innovative AI-powered features
- Providing mobile app
💡Best known for creating effective surveys and collecting information with no effort.
forms.app pricing
- Free plan ✅
- Basic Plan: $25 per month
- Pro Plan: $35 per month
- Premium Plan: $99 per month
2. SEMrush
#2 Best market research tool - SEMrush
SEMrush is a valuable tool for improving online visibility and gaining marketing insights. It helps with SEO, PPC, social media, and content marketing campaigns. With SEMrush, you can analyze your competitors, discover valuable keywords, and optimize your pages for better search engine rankings. Explore every function of SEMrush to improve your digital marketing strategy.
Highlights
- Easy to use for those new to digital marketing
- SEO analysis for websites
- Effective keyword research
- Content marketing insights
- Performance of your social media
💡Best known for its insights into SEO, keyword research, and competitive analysis.
SEMrush pricing
- Pro: $129.95 per month (includes 7-day free trial)
- Guru: $249.95 per month (includes 7-day free trial)
- Business: $499.95 per month
3. Make My Persona
#3 Best market research tool - Make My Persona
HubSpot's Make My Persona tool is a valuable resource for crafting detailed buyer personas tailored to your potential new product. It helps you figure out who your potential buyers are by considering their age and career details. You can create multiple personas for different marketing campaigns. This tool is a way to sharpen your marketing strategies and connect with your target audience more effectively.
Highlights
- Personalized customer persona creation
- User-friendly interface
- Analyzing demographic and psychographic information
- Creating multiple personas for different campaigns
💡Best known for creating personalized buyer personas by considering demographic and psychographic data.
Make My Persona pricing
- The platform shares all the plans for free with users ✅
4. Statista
#4 Best market research tool - Statista
Statista is a really helpful service for market research. It takes data from trustworthy reports on the internet and turns them into easy-to-understand charts and visuals. All these charts get updated as time passes, so you always get the latest information. It's a handy tool for businesses and companies to access valuable data and make smart decisions quickly.
Highlights
- Straightforward interface
- Powerful data visualization
- Always updated information
- Providing insights across different sectors
💡Best known for making complex data easy to understand with clear visuals.
Statista pricing
Single accounts (billed annually only)
- Free plan ✅
- Starter Account: $149 per month
- Personal Account: $549 per month
Business solutions (billed annually only)
- Personal Account: $549 per month
- Professional Account: $959 per month
- Business suite: Custom pricing
5. Google Trends
#5 Best market research tool - Google Trends
Some market research tools are free to use, and here is one of them. Google Trends is a robust market analysis tool that tracks the popularity of Google search topics over time and by location. It provides valuable insights for identifying trends, comparing terms, and optimizing content strategies. This tool simplifies data analysis, making it essential for businesses.
Highlights
- Visual representation of search term popularity
- Insights into trending topics for blogging
- Extensive amount of data
- Searching across various regions and languages
💡Best known for providing valuable insights into the popularity and trends of search queries.
Google Trends pricing
- Google Trend shares all the plans for free with users ✅
6. Zonka Feedback
#6 Best market research tool - Zonka Feedback
Zonka Feedback is a versatile platform for creating customized surveys and feedback forms for customers and employees. Its intuitive interface, comprehensive templates, multi-channel feedback collection, and real-time reporting make it ideal for businesses to enhance customer experience and manage feedback effectively.
Highlights
- Easy-to-use interface and mobile app availability
- 100+ customizable survey templates
- Multi-channel feedback collection (email, SMS, web, mobile, and offline)
- Real-time analytics and reporting
💡Best known for creating effective feedback surveys and analyzing customer and employee experiences effortlessly.
Zonka Feedback pricing
- Free Plan
- Professional Plan: $49 per month
- Growth Plan: $99 per month
- Enterprise Plan: Custom pricing
7. Tableau
#7 Best market research tool - Tableau
Tableau is a powerful business intelligence tool with many benefits for the market research process. It allows users to connect with various data sources and transforms raw data into visually compelling charts, graphs, and dashboards. This visual approach helps businesses analyze information and make wise decisions.
Highlights
- User-friendly interface
- Answering crucial questions within seconds
- Powerful AI features
- Cross-device accessibility
💡Best known for its user-friendly features that make data analysis simple and effective.
Tableau pricing
Billed annually only
- Tableau Viewer: $15/user per month
- Tableau Explorer: $42/user per month
- Tableau Creator: $75/user per month
8. Prisync
#8 Best market research tool - Prisync
Prisync tracks unlimited competitors and automates pricing for online merchants to analyze market positioning. Importing products and syncing your data is very quick. You can make price comparisons on any website, Shopify, Google Shopping, Amazon, Magento. It automatically adjusts prices whenever there’s a change in the market to boost profitability.
Highlights
- 5-star Shopify app
- Unlimited number of competitor price tracking
- Track the prices of the product variants -size, color, etc.
- Live support all weekdays
- Worldwide site and currency coverage
💡Best known for its capability to track competitor price changes quickly and adjust dynamic prices daily.
Pricing
- 14-day trial ✅
- Professional: $99per month
- Premium: $199per month
- Platinum: $399per month
9. Loop11
#9 Best market research tool - Loop11
Loop11 is an online usability testing tool that lets you create surveys with tasks for users on a chosen website. It looks like a real usability test but works remotely, allowing you to test as many users as you need. Loop11 service is cost-effective, versatile across devices, and provides useful features, making it perfect for market research.
Highlights
- Creating surveys with tasks for users
- Works on various devices
- AI insights for enhanced data analysis
- Cost-effective
- Unmoderated and moderated testing
💡Best known for its testing options, participant flexibility, and efficient data analysis.
Loop11 pricing
Has a free 14-day trial ✅
- Rapid Insights: $199 per month
- Pro: $399 per month
- Enterprise: $599 per month
10. BuzzSumo
#10 Best market research tool - BuzzSumo
BuzzSumo is a powerful content marketing and social media research service that analyzes content and social media platforms. It helps you discover trending topics, understand what content resonates on social media, and find influencers to boost your content. BuzzSumo is your go-to tool for accurate social share counts and valuable insights across blog posts and social media.
Highlights
- Analyzes over 8 billion articles and 300 trillion social engagements
- Searching influencers to enhance the content reach
- Accurate social share counts
- Effective trends and content tracking
💡Best known for analyzing content and tracking trends across social media platforms.
BuzzSumo pricing
Has a free 30-day trial ✅
- Content Creation: $199 per month
- PR & Comms: $299 per month
- Suite: $499 per month
- Enterprise: $999 per month
11. ClickUp
#11 Best market research tool - ClickUp
We have an excellent solution if you're searching for the best tools for entrepreneurs and business owners to manage your competitor research. ClickUp is an all-in-one solution that is perfect for managing competitive analysis insights. It also provides powerful features like ClickUp Whiteboards for collaborative strategy analysis and ClickUp Docs for document creation and sharing.
Highlights
- Competitive analysis templates
- AI-driven features
- Connection with 80+ tools, including Google Drive, Dropbox, and Slack
- Customizable ClickUp dashboards and reporting tools
💡Best known for being an all-in-one tool for project management and competitive analysis.
ClickUp pricing
- Free plan ✅
- Unlimited: $10 per month
- Business: $19 per month
- Enterprise: Custom pricing
12. Brand24
#12 Best market research tool - Brand24
Brand24 is a robust media monitoring tool powered by AI, offering real-time sentiment analysis across a wide range of online platforms, including social media, blogs, forums, and news sites. It helps you quickly understand if the mentions are positive, negative, or neutral. Features like sentiment analysis and automated reporting provide valuable insights into your brand's reputation and customer feedback.
Highlights
- Powerful social monitoring
- Categorizing posts as positive, negative, or neutral
- Analyzing over 25 million online sources
- Hashtag tracking
- Supporting 108 languages
💡Best known for its powerful media monitoring and sentiment analysis capabilities.
Brand24 pricing
Has a free 14-day trial ✅
- Individual: $99 per month
- Team: $179 per month
- Pro: $249 per month
- Enterprise: $499 per month
Final words
In summary, market research tools are crucial for every business and company’s success. They help you understand your customers' behavior, make informed decisions, and stay ahead of industry trends. If you plan to protect your business from risks, effectively plan, improve customer experiences, or stay updated on trends, these tools offer valuable options.
Our article introduced you to 10+ must-have market research tools, showing their key features, pricing plans, and even some free options. You also discovered the key advantages of using market research platforms through our insights. Consider using these tools to enhance decision-making and boost your business for fast growth!
Yulia is a content writer at forms.app. She has skills in advertising and translating. Using her knowledge in these departments, she researches marketing topics and creates articles. Yulia loves to travel, learn different languages, and explore new things. Her expertise lies in the best tools and marketing.
