20+ Best marketing tools to use in 2025
Marketing can become stronger with the right marketing tools. Since the time changes rapidly, it is important to keep up with the latest trends. Marketing and tools are inseparable for better performance. If you want to strengthen your marketing game, you are in the right place.
In our article, we have gathered the best tools for marketers to use in 2025. Each of the digital marketing tools listed above has a particular aim of usage, and we share the main features with you. So, if you need the 20+ best marketing tools for your business, keep reading because you will see the tools, including the best email marketing tools and more!
What is a marketing tool?
A marketing tool can be a website, application, or technique that helps businesses to promote their services and products better.
Marketing tools might differ based on the aim, such as email marketing, social media marketing, content marketing, etc. Each marketing tool has various ways to ease team members’ work.
Why should you use a marketing tool?
Using marketing tools will help your business, for sure. Under this title, we have gathered the advantages of using marketing tools to boost your strength. If you want to be more convinced about the issue, you need to consider these advantages of using marketing tools, they:
- Increase engagement rate
- Make and save money
- Make complex data easy to understand
- Identify and find the targeted audience
- Organize the marketing team’s job better
- Increase performance
20+ useful marketing tools that will boost your rates
As discussed above, marketing tools are a great solution for the marketing team. As long as you know how to use them efficiently, you can take advantage of each of them. But no worries because we have explained to you the essential explanations. Here is the list of 20+ best digital marketing tools for your business:
1. forms.app
#1 Best marketing tools - forms.app
forms.app is an excellent online form-builder to share surveys, forms, quizzes, and polls & questionnaires. As an all-around form creator, forms.app has various uses. For example, you can use forms.app to complete your marketing workflow. Or, you can collect feedback for a better service. ✨
Highlights
- More than 4000 free templates to use
- AI feature to create forms in a second
- A rich range of ready-made forms to help you with marketing
💡forms.app is best known for gathering feedback and collecting data.
forms.app pricing
- Free plan: Yes ✅
- Basic plan: $25 per month
- Pro plan: $35 per month
- Premium plan: $99 per month
2. Mailchimp
#2 Best marketing tools - Mailchimp
Mailchimp is one of the most well-known marketing automation tools. This email marketing campaign allows your company to manage and communicate with clients as an all-in-one email marketing platform. If you also want to benefit from AI marketing tools, Mailchimp shares its AI growth assistant with you! 🐵
Highlights
- Has simple features to use
- Free version for small businesses
- The free plan can't access 1-1 Mailchimp support after the first 30 days
- Sophisticated analytics and conversion statistics to comprehend email marketing ROI
💡Mailchimp is best known for strengthening relationships with customers through email marketing.
Mailchimp pricing
- Free plan: Yes ✅
- Essentials plan: $12.25 per month (free for 1 month)
- Standard plan: $18.85 per month (free for 1 month)
- Premium plan: $329.89 per month
💡Pricing changes according to the number of contacts you have.
3. Wix
#3 Best marketing tools - Wix
Do you want to design your own website? You can do it without even knowing how to code: Wix is a software company that provides cloud-based web development services. In other words, Wix is a website builder that creates websites according to the companies’ needs and preferences. 🎨
Highlights
- Code-free usage
- More than 510 ready-to-use website templates
- User-friendly features
- Ideal drag-and-drop interface for beginners
💡Wix is best known for creating a website with no code.
Wix pricing
- Free plan: Yes ✅
- Basic plan: $10 per month
- Professional plan: $24 per month
- Unlimited plan: $49 per month
4. Trello
#4 Best marketing tools - Trello
Wondering how to manage your tasks with your team online? Then your answer is Trello. This tool allows your team to organize your projects and tasks. By creating detailed boards and improving your plans, your marketing teams can collaborate and bring success! 🏆
Highlights
- Various project types
- Simple look
- Increases productivity
- Assignee and due dates
💡Trello is best known for planning, managing, and organizing teamwork.
Trello pricing
- Free plan: Yes ✅ (also offers a free trial)
- Standard plan: $5 per month
- Premium plan: $10 per month
- Enterprise plan: Custom pricing
5. ChatGPT
#5 Best marketing tools - ChatGPT
ChatGPT is an artificial intelligence chatbot. It is impossible not to know ChatGPT today. From students to individuals, most of the people have experienced ChatGPT. It has been used widely to find answers to questions, create content, and even write articles. So, it might be used in content marketing to create ideas. 🤖
Highlights
- Quality content in a short time
- Managing market research
- Helps you brainstorm
- Lots of data in a short period of time, but be careful because it does not provide you with 100% correctness
💡ChatGPT is best known for automating tasks, human-like dialogue, responding to complex questions, and creating content.
ChatGPT pricing
- Free plan: Yes ✅
- ChatGPT Plus plan: $20 per month
6. HubSpot
#6 Best marketing tools - HubSpot
HubSpot is a sales and marketing software package. This package has software products for inbound marketing, sales, and customer service. HubSpot is a customer-friendly platform with all the integrations, and it does them all without adding needless complexity. 📚
Highlights
- Provides SEO recommendation tools for your company's website
- Connects GSuite, Office 365, and other email clients with HubSpot
- Enables companies to save leads or prospects into the system quickly
- Email marketing with automation features
💡HubSpot is best known for its all-in-one platform that gathers all the essential marketing tools.
HubSpot pricing
- Free plan: No ❌ (for Marketing Hub)
- Professional plan: $880 per month
- Enterprise plan: $3,60 per month
7. SEMrush
#7 Best marketing tools - SEMrush
SEMrush is a toolkit for helping SEO (search engine optimization) regarding keyword research, backlink tracking, and competitive analysis. SEMrush can help you increase your website’s CTR (click-through rate) and overall traffic. 📈
Highlights
- Shows your company website’s performance
- Increases your organic traffic
- Guides your buyer through the buying process
- Generates new content ideas
💡SEMrush is best knownfor having the most advanced features to help in SEO.
SEMrush pricing
- Free plan: Yes ✅
- Pro plan: $129.95 per month
- Guru plan: $249.95 per month
- Business plan: $499.95 per month
8. Slack
#8 Best marketing tools - Slack
Slack is a messaging platform for businesses to help employees communicate with team members. Although it is not directly used in your marketing relationships with your customers, it is one of the best practices you can use for your team. Communication plays a huge role in all businesses, so Slack is an excellent tool for your marketing efforts. 💪🏻
Highlights
- More than 12 million people use Slack every day.
- Provides integrations with 2,000+ other tools
- Allows file upload, built-in voice calls, and third-party integrations
- Features including shared channels across workspaces
💡Slack is best known for connecting the team perfectly.
Slack pricing
- Free plan: Yes ✅ (also offers a free trial)
- Pro plan: $7.25 per month
- Business+ plan: $12.50 per month
- Enterprise Grid plan: Custom pricing
9. Google Analytics
#9 Best marketing tools - Google Analytics
Google Analytics is an online analytics tool that offers insights and information for marketing and search optimization (SEO) needs. Google Analytics is great for monitoring your campaigns and marketing efforts. Do you want to see the most popular pages with metrics such as engagement rate, conversions, and revenue? Google Analytics is a must-have for you. 📊
Highlights
- Helps you identify user behavior
- Uses marketing analytics to enhance online advertising
- Helps you to find your target audience
- Provides your business with up-to-date information on finance, sales, and marketing
💡Google Analytics is best known for offering insightful information on how users interact with your website.
Google Analytics pricing
- Free plan: Yes ✅
- Google Analytics 360 (GA 360): $12,500 per month
10. SendPulse
#10 Best marketing tools - SendPulse
SendPulse is a versatile platform for creating WhatsApp chatbots. These chatbots integrate with ChatGPT to automate customer interactions, boost engagement and enhance your marketing, support and sales operations. The platform also offers Instagram, Facebook and Telegram chatbots, email marketing, SMS campaigns, landing pages and CRM to reach and nurture your audience on all channels effectively.
Highlights
- Powerful no-code chatbot builder
- Advanced automation and integration with ChatGPT
- Easy to use, great support and documentation
- All-in-One platform for omnichannel marketing
💡SendPulse is best known for offering effective solutions for any skill level and business size
SendPulse pricing
- Free plan: Yes ✅
- PRO plan: $8 / month, pricing scales with the number of subscribers
11. Brevo
#11 Best marketing tools - Brevo
Brevo is an all-in-one platform to automate marketing campaigns over Email, SMS, WhatsApp, or chat. In other words, Brevo is a SaaS solution for relationship marketing. Companies can use Brevo to make automated digital marketing campaigns. 🔎
Highlights
- Helps your brand and revenue grow with email marketing
- The marketing platform includes email marketing, SMS campaigns, WhatsApp campaigns, landing pages, Facebook ads, and signup forms
- Mobile-responsive emails
- Advanced mailing flows through automation
💡 Brevo is best known for quickly starting email campaigns.
Brevo pricing
- Free plan: Yes ✅
- Starter plan: $25 per month
- Business plan: $65 per month
- BrevoPlus plan: Custom pricing
12. Canva
#12 Best marketing tools - Canva
Here is the tool that allows you to design excellent content with the simplest features: Canva. It is a tool that helps you easily create content, such as posters, images, videos, gifs, book content, social media content, blog posts, and more. It is one of the best marketing tools for small businesses since it allows your business to create its own content based on your needs. 🎨
Highlights
- User-friendly and simple features
- Template options
- Professional design looks
- Stock images option
- Allows the team access
💡 Canva is best known for creating social media content and posts.
Canva pricing
- Free plan: Yes ✅
- Canva Pro plan: $9.99 per month
- Enterprise plan: $30 per user per month
13. Play.ht
#13 Best marketing tools - Play.ht
PlayHT is an AI voice generation platform that empowers businesses and individuals to create ultra-realistic text to speech voices instantly. Their voice AI converts text into natural sounding humanlike voices in 100+ language and accent. Users can customize pitch, speed, tone, and emotion to create a truly authentic auditory experience.
Highlights
- 907 AI voices across 100+ languages
- Seamless integration with existing tools
- Clone voices with 99% accuracy
- Fine-tune rate, pitch, emphasis and pauses to create suitable voice tones
💡Play.ht is best known for its ability to transform text into high-quality, natural-sounding audio that captivates audiences and elevates content experiences.
Play.ht pricing
- Free plan: Yes ✅
- Creator plan: $31.20 per month
- Unlimited plan: $99 per month
14. Movavi Video Editor
#14 Best marketing tools - Movavi Video Editor
Movavi Video Editor is user-friendly yet powerful free video editing software designed for both beginners and professionals. Whether you're creating marketing videos or educational content, this versatile movie editor offers an array of features, ranging from basic cropping and trimming to AI assisted noise and background removal to enhance your video projects. 🎬
Highlights
- Intuitive interface suitable for beginners and professionals
- Wide range of tools and assets including filters, transitions, and special effects
- Supports a wide variety of formats for export and import
- Offers built-in tutorials to help users quickly master the video editor
💡 Movavi Video Editor is best known for Quick Video feature!
Movavi Video Editor pricing
- Free plan: Yes (limited features)✅
- Annual plan: $54.95/year
- Lifetime plan: $79.95/one-time
15. Softr
#15 Best marketing tools - Softr
Softr is the simplest platform for building beautiful portals and tools that look and work exactly as you want. With its integration capabilities, users can connect their apps to databases, manage customer relationships, and analyze user data, making it a versatile option for marketers looking to streamline their processes and improve engagement.
Highlights
- Hundreds of templates for use cases across various verticals and departments
- Integrate with 30+ tools, including Zapier and Make, and a variety of data sources
- Advanced user groups and custom permissions
- 24/7 high-quality support, regardless of plan.
💡Best known for enabling individuals without technical expertise to effortlessly and rapidly create personalized business applications.
Softr pricing
- Free plan: ✅
- Basic: $49 per month
- Professional: $139 per month
- Business: $269 per month
16. Hootsuite
#16 Best marketing tools - Hootsuite
Hootsuite is a social management platform to ease your social media marketing works. With just one platform, you can manage teams, measure ROI, schedule and publish posts, and create content. 🧑🏻💻
Highlights
- Helps the planning, scheduling, and syndicating of social media content from a single location across several networks
- Faster growth
- Saves time with an all-in-one social media inbox that includes built-in automation
- Fills your content calendar
💡Hootsuite is best known for managing social media.
Hootsuite pricing
- Free plan: No ❌ (offers a free trial)
- Professional plan: $99 per month
- Team plan: $249 per month
- Enterprise plan: Custom pricing
17. Podcastle
#17 Best marketing tools - Podcastle
Podcastle is perfect for easy yet professional video and audio production. Catered to both professionals and beginners, it is known for its AI-powered features that make creating content a breeze. From recording, editing, and hosting professional podcasts to creating fun educational video tutorials, Podcastle has all the features you need to elevate your content.
Highlights
- User-friendly interface, intuitive layout
- AI-powered features like background noise remover, text-to-speech converter, and more
- HD multitrack audio recording & 4K video recording
- Podcast hosting hub & collaboration features
💡Podcastle is best known for its Magic Dust AI feature that improves your audio in a click!
Podcastle pricing
- Free plan: Yes ✅
- Storyteller: $11.99/month
- Pro: $23.99/month
- Business: Customizable
18. BuzzSumo
#18 Best marketing tools - BuzzSumo
BuzzSumo is a brand monitoring, content research, and influencer finder tool. The cloud-based platform helps your business find new promising leads and discover relatable content. You can even use cases on the website, including competitor intelligence, content strategy, crisis alerting, digital PR, influencer marketing, and video marketing. ☁️
Highlights
- Creates content for a higher engagement rate
- Faster coverage and cleaner connections
- Shows you the trending topics
- Research on Twitter conducted by Rise at Seven claims that with the help of BuzzSumo, they are three times faster than the top backlink tools
💡 BuzzSumo is best known for its features, including influencer marketing and content marketing.
BuzzSumo pricing
- Free plan: No ❌ (offers a free trial)
- Content Creation plan: $199 per month
- PR & Comms plan: $299 per month
- Suite plan: $499 per month
- Enterprise plan: $999 per month
19. Salesforce
#19 Best marketing tools - Salesforce
Salesforce is a cloud-based platform that offers services and applications for building engaging customer experiences. The tool provides applications and CRM software emphasizing e-commerce, sales, application development, customer support, and marketing automation. 🎯
Highlights
- Accessible and secure
- Easy integration option
- Live chat opportunity
- Great level of flexibility
- Provides a wide range of products that are compatible with the CRM
💡 Salesforce is best known for being one of the best CRM service providers and, more recently, AI platforms for marketing automation.
Salesforce pricing
- Free plan: No ❌ (offers a free trial)
- Starter plan: $25 per month
- Professional plan: $80 per month
- Enterprise plan: $165 per month
- Unlimited plan: $330 per month
- Unlimited+ plan: $500 per month
20. Statista
#20 Best marketing tools - Statista
Statista is an online platform that shares specialized data and statistics about the topic. Thanks to this tool, you can find information that will help you grow your marketing rates. If you want to strengthen your business with statistics, Statista is a good option for you. 📊
Highlights
- High quality of data
- Wide range of statistics
- User-friendly search
- Recent studies in marketing
💡Statista is best known for providing statistical reports and data.
Statista pricing
- Free access: Yes ✅
- Full access: Starting from $1,788 per year
21. Adobe Creative Cloud
#21 Best marketing tools - Adobe Creative Cloud
Adobe Creative Cloud is a set of services like Photoshop, Illustrator, Acrobat Pro, Premiere Pro, Adobe Firefly, and Adobe Express to create professional works. Thanks to Adobe Creative Cloud, you can reveal your true potential in video editing, web development, graphics design, and photography. 🧑🎨
Highlights
- Professional visual content for your company
- Access to stock photos
- Helps you share precious content with your target audience
- Requires photoshopping skills
💡Adobe Creative Cloud is best known for editing photos and videos.
Adobe Creative Cloud pricing
- Free trial: Yes ✅ (30 days)
- Creative Cloud All Apps Plan: $60 per month
22. Venngage
#22 Best marketing tools - Venngage
Are you looking for a new way to create marvelous content with simple diagram visuals? Venngage is a tool individuals and small businesses use to produce eye-catching and attractive client proposals, presentations, reports, and marketing materials. Anyone can use the tool since it does not require any professional experience. 📌
Highlights
- Communicate complex ideas through visuals
- Basic features that are easy to use
- Accessible templates and editor
- 24/5 priority support
- Smart diagram features
💡Vengage is best known for creating business graphs, such as infographics, timelines, and reports.
Venngage pricing
- Free plan: Yes ✅
- Premium plan: $19 per month
- Business plan: $49 per month
- Enterprise plan: $499 per month
22. Hotjar
#22 Best marketing tools - Hotjar
By using Hotjar, a platform for product experience insights, you can get behavior analytics and feedback data. The tool shares comments or data from the point of view of the user or customer. If you want to gain valuable and engaged users or clients, consider giving it a chance to Hotjar.✨
Highlights
- Advanced features for filtering capabilities
- Valuable user or client insights
- Provides relatable feedback
- Engage with your users directly
💡Hotjar is best known for closely monitoring how users interact with your website or product.
Hotjar pricing
- Free plan: Yes ✅
- Plus plan: Custom pricing
- Business plan: Custom pricing
- Scale plan: Custom pricing
23. Sender
#23 Best marketing tools - Sender
Sender is an email marketing automation company that eases your marketing company’s work. Its resources are made to assist companies in sending email newsletters that increase sales. If you want to automate your marketing effort to make it happen, you need to consider Sender. 🔑
Highlights
- Results that are effortless with marketing automation
- Text messaging for businesses' growth
- Email automation, text automation, and marketing automation
- Turns leads into paying customers
- Lets to communicate to your audience with targeted languages
💡Sender is best known for setting up automated email marketing campaigns.
Sender pricing
- Free plan: Yes ✅
- Standard plan: $19 per month
- Professional plan: $35 per month
- Enterprise plan: Custom pricing
💡Pricing changes based on the number of subscribers.
24. Google Workspace
#24 Best marketing tools - Google Workspace
Google Workspace is an excellent full-package startup tool for businesses. It is also one of the best digital marketing tools for free. Google Workspace includes many useful tools for each company's needs, such as Gmail, Docs, Sheets, Slides, Calendar, Meet, Forms, and more! If you want to plan and organize like a professional, you need to know the power of Google Workspace. 🚀
Highlights
- Organizes complex data
- Automates various tasks
- Usage without investing in expensive software
- Supported file formats
- Available teamwork features
💡Google Workspace is best known for its excellent planning and organizing tools all for free.
Google Workspace pricing
- Free plan: Yes ✅
- Business Starter plan: $6
- Business Standard plan: $12
- Business Plus plan: $18
- Enterprise plan: Custom pricing
25. Storydoc
#25 Best marketing tools - Storydoc
Storydoc is a pitch deck creator powered by AI and designed for effective business storytelling. You can use it to effortlessly create interactive decks that make you stand out and boost engagement. By moving away from static PowerPoints or PDFs to interactive presentations, businesses can bring their narratives to life, distinguish themselves from their competitors, and make a compelling case for their services or products.
Highlights
- High-end design and content experience
- Integrations with CRMs and other essential tools for easy automation, personalization, and conversion
- Built-in analytics with real-time data on reader engagement
- AI-guided design and AI-generated content and media to get super-human results
💡Storydoc is best known for enabling businesses to create outstanding and effective sales and marketing collateral.
Storydoc pricing
- Free plan: No
- Starter plan: $30 per month
- Pro plan: $ 45 per month
Team plan: to be discussed with their sales team
26. Lovo.ai
#26 Best marketing tools - Lovo.ai
Lovo.ai’s all-in-one video editing platform, designed for beginners and professionals, has features, including hyperrealistic text-to-speech AI voices and AI-powered creative tools that allow users to bring their content to life easily. LOVO’s team feature allows teams to create and edit projects together.
Highlights
- 400+ AI voices,
- 100+ languages,
- One-click auto-subtitle generator,
- AI scriptwriter and text-to-image generator
Lovo pricing
- Free
- Basic plan: $29
- Pro plan: $48
- Pro + Plan: $149
27. Moosend
#27 Best marketing tools - Moosend
Moosend is one of the most robust email marketing automation tools in the industry. With a short learning curve and an intuitive design, Moosend promises to elevate your communication strategy, one email and automation recipe at a time. If you’re seeking an all-in-one email marketing solution with AI features and effortless functionality, it’s worth giving it a shot.
Highlights
- Has an Intuitive Drag-and-Drop email editor
- Its new Generative AI feature can give you endless inspiration
- Sports sophisticated reporting options
- Has ready-made templates and automation recipes that are fully customizable
💡Moosend is best known for its wide variety of templates for email marketing and lead generation
Moosend Pricing
- 30-day free trial
- Pro Plan: Starts at $7/month, billed annually
- Enterprise Plan: Custom pricing
- Moosend Credits: Credit bundles to grow as you go
💡Pricing is based on the number of unique subscribers
28. Selzy
#28 Best marketing tools - Selzy
Selzy is an all-in-one email marketing platform that ensures a 99.9% delivery rate. It’s equipped with all you need to grow your list, design and send emails, and optimize your campaigns — from a user-friendly email builder to extensive but digestible metric reports. Even better, the platform ensures high delivery via automated anti-spam recommendations.
Highlights
- Anti-spam tool scans emails and offers improvement advice
- 75 free responsive email templates, regularly updated
- Flexible A/B testing for accurate data and email optimization
Selzy is best known for helping customers leverage the power of email marketing to grow their businesses.
Selzy Pricing
- Forever free plan: Yes ✅
- Lite plan: starts at $5/month, billed annually
- Standard plan: starts at $7/month, billed annually
- Pre-paid Credits ✅
💡Pricing scales with the number of contacts
29. Voluum
#29 Best marketing tools - Voluum
Voluum is a cloud-based tracking tool that helps marketers manage and optimize their advertising campaigns. It offers in-depth analytics, real-time data reporting, and advanced targeting features to help businesses maximize their marketing ROI. Voluum is widely used for tracking conversions, clicks, and revenue across multiple channels, allowing marketers to make data-driven decisions.
Highlights
- Real-time tracking and analytics for ad campaigns
- Advanced targeting and traffic distribution tools
- Multi-channel tracking (native, display, social, email, etc.)
- Customizable dashboards and detailed reports
💡Best known for providing comprehensive tracking solutions for performance marketers to optimize their ad campaigns.
Voluum Pricing
- Free plan: No ❌
- Profit Plan: $149/month
- Scale Plan: $349/month
- Start-up Plan: $539/month (billed annually)
- Agency Plan: $799/month (billed annually)
- Enterprise Plan: $1599/month (billed annually)
How can I find the correct tools for my business?
On the internet, you can find many available marketing tools for your business. But the key is finding the correct and relatable one for your marketing plan. We have listed the best +20 marketing tools for you, but which of them does your business need? To find out the correct tools for your business, ask these questions yourself:
- What is the aim of my company?
- Which marketing techniques do I follow?
- What are my weak sides in marketing?
- How much budget do I have for the tools?
- How can I improve my marketing skills?
Final Words
To wrap it all up, digital tools make your work easier, for sure. From survey tools to marketing tools, they control and strengthen your work better. In our article, we have gathered the best +20 marketing tools to use in 2025 with explanations and looked for how to find the correct tools for your business.
Now that you know your options and various features, you can take action to grow your business faster!
Şeyma is a content writer at forms.app. She loves art and traveling. She is passionate about reading and writing. Şeyma has expertise in surveys, survey questions, giveaways, statistics, and online forms.
