Running a small business can be really challenging sometimes. Limited resources, tight schedules, and the constant need to stay ambitious can be overwhelming for company leaders.
The internet is full of resources like project management tools and accounting software. They help small business owners and entrepreneurs solve specific business tasks like planning the company's work, organizing your sales team, creating a website, and more. But many of these tools are inconvenient, hard to understand, or just useless.
In this article, we've created a list of the 20+ best software for running a small business in 2025, ranging from project management and communication platforms to marketing and productivity issues. These marketing tools are accessible, simple, and easy to use. Some of them even offer a free version. Discover them to help your small business grow and succeed in the upcoming year!
Why do small business owners need tools?
Numerous tools for small businesses are designed to make an entrepreneur's life easier by handling routine tasks. After all, it's not enough to develop an idea and create a product – you need to present it to potential customers, build communication with the audience, and deal with the accounting.
💡You can also check startup tools, special software, and resources designed to help entrepreneurs manage and grow their businesses more effectively.
Below, you will explore why these startup tools are not just beneficial but essential for the success of small businesses in today's competitive world. Here's a list of some perks for small business owners using them:
- Productivity: Efficiency and productivity are crucial for any business's success. You can create task assignments, track your progress, and check deadline reminders using our best marketing tools for small businesses.
- Saving time and money: By adopting such tools, small businesses can optimize their budget and measure time resources more effectively.
- Customer Relationship Management (CRM): Our best CRM tools for small businesses can help you build strong customer relationships, leading to your future client's satisfaction and loyalty.
- Data analysis: Tools assist in collecting, analyzing, and managing data, providing valuable insights for logical decision-making.

Essential reasons for small businesses to use tools
20+ Essential tools for small businesses
Now that you understand the importance of these tools for small businesses, it's time to explore and discover them for yourself. You will even find some free tools for small business owners in our 20+ must-have list. So, let's explore what they have to offer!
1. forms.app

The homepage of forms.app
Let’s start our list with forms.app. forms.app is an excellent software for small businesses designed to create forms, surveys, and tests. It provides users with a user-friendly interface and features to build and customize different types of forms based on specific requests. Small business owners or their employees can easily create various forms tailored to their needs.
Highlights
- Over 4000 free templates
- AI features
- User-friendly interface
- Creation of various forms, documents, and surveys
💡Best known for gathering valuable feedback and essential data.
forms.app pricing
- Free plan ✅
- Basic Plan: $25 per month
- Pro Plan: $35 per month
- Premium Plan: $99 per month
2. WordPress

The homepage of WordPress
WordPress is a web content management tool. It is perfect for small business owners aiming to enhance their online presence. WordPress makes website creation simple, catering to beginners and experienced users. Its user-friendly interface and powerful content creation tools make it the go-to platform for customizable websites, offering a solution for businesses looking to attract and engage with their customers effectively.
Highlights
- Easy to use
- Website creation
- Social Media Integration
- Has SEO features
- Strong security
💡Best known for being an easy tool for creating website content.
WordPress pricing
- Free plan ✅
- Personal: $4 per month
- Premium: $8 per month
- Business: $25 per month
- Commerce: $45 per month
- Enterprise: Custom pricing
3. Wix

The homepage of Wix
Wix, a user-friendly website development platform, offers many benefits to small business owners. Its drag-and-drop website builder simplifies creating a personalized and professional online presence. Wix ADI, powered by Artificial Design Intelligence, makes the design process easier. The platform also includes SEO and analytics tools, empowering small businesses to attract a larger audience. Why not try it out today?
Highlights
- Drag-and-drop website builder
- Has ADI features
- Includes SEO and analytics tools
💡Best known for crafting and designing websites.
Wix pricing
- Light: $16 per month
- Core: $27 per month
- Business: $32 per month
- Business Elite: $159 per month
- Enterprise: Custom pricing
4. Dropbox

The homepage of Dropbox
As you can guess from the name Dropbox, it is like a digital storage space where you can keep your music, photos, and documents. For small business owners, Dropbox has prepared seamless file organization and accessibility. If you have any kind of business, you should try Dropbox, one of the best tech tools for small businesses.
Highlights
- All types of file organization
- Automatic backups to safeguard your files
- Integration with Google Docs and Microsoft Office
- Accessibility to your files from anywhere
💡Best known for providing organized online storage.
Dropbox pricing
- Plus: $11.99 per month
- Essentials: $22 per month
- Business: $24 per month
- Business Plus: $32 per month
5. Circleboom

The homepage of Circleboom
Circleboom is the most intuitive social media management tool where you can curate the best content for Instagram, schedule your posts on Google My Business, and manage multiple social media accounts such as Twitter, Facebook, Instagram, LinkedIn, and Pinterest from a single dashboard. Circleboom helps you boost your brands or personal social presence with comprehensive social media management.
Highlights
- Social Media AI Post Generator
- Post Scheduler
- Follower and Friend Management
- Insights and Analytics
Best known for providing an easy-to-use dashboard for multiple social media channels.
Pricing
- Circleboom Twitter plans start at $16.99/m.
- Circleboom Publish plans start at $24.99/m. for 5 social accounts.
6. SEMrush

The homepage of SEMrush
SEMrush is a powerful tool for business owners or entrepreneurs who pay attention to digital marketing. SEMrush is your digital marketing assistant, helping you understand your online performance, find the right keywords, and stay competitive. Take the time to explore each function to build your digital marketing strategy effectively.
Highlights
- Pay-per-click managing
- SEO features
- Effective CRM Tool
- Strong keyword analytics
💡Best known for practical SEO tools and keyword insights.
SEMrush pricing
- Pro: $129.95 per month
- Guru: $249.95 per month
- Business: $499.95 per month
7. HubSpot

The homepage of HubSpot
Now, let's look at another great CRM and digital marketing service. HubSpot is a platform that includes marketing, sales, content management, and customer service tools. This helpful tool offers unlimited data storage, a free plan, and extensive integrations with popular productivity apps. Don't wait any longer - test it out!
Highlights
- HubSpot CRM option
- Offers unlimited data storage
- Providing contact management and email marketing features
- Integrates with popular productivity apps
💡Best known for providing a user-friendly CRM system.
HubSpot pricing
- Free plan ✅
- Starter: $20 per month
- Professional: $890 per month
8. Wistia

The homepage of Wistia
Wistia is a valuable video marketing platform for small business owners seeking an efficient, easy solution. It offers many features, including video creation, management, and webinars, addressing your needs and requests.
Highlights
- Including video creation, management, and webinars
- The free version allows users to upload up to 25 HD videos
- Including features for hosting webinars
- Tools for creating professional-looking videos
💡Best known for helping businesses easily create, manage, and share videos.
Wistia pricing
- Plus: $24 per month
- Pro: $99 per month
- Advanced: $399 per month
- Premium: Custom
9. Mailchimp

The homepage of Mailchimp
Mailchimp is a top email and marketing tool for small businesses. With a free plan for up to 2,000 contacts, you can send 12,000 emails monthly. It integrates with Facebook and WordPress, perfect for managing your email campaigns.
Highlights
- Customized email campaigns to your audience
- Tracking the performance of your email activity
- Pre-designed templates
💡Best known for simplifying email campaigns for small businesses.
Mailchimp pricing
Marketing platform price for 500 contacts
- Free plan ✅
- Essentials: $13 per month
- Standard: $20 per month
- Premium: $350 per month
10. FuseBase

The homepage of FuseBase
As a client collaboration platform, FuseBase focuses on nurturing the natural rhythm of business relationships and centralizing all your project information and client communications in one place. Key features include secure internal workspaces powered by AI and external hubs or portals that you can customize with your branding.
Highlights
- Interactive discussions through chat, @-mentions, and comments
- Client portal builder with advanced file organization
- Integration with over 2000 other marketing and project management tools
- Collaborate and share information securely
💡 Best known for creating and designing all-in-one collaborative workspaces
FuseBase pricing
- The free version is available
- Standard: $9 per month
- Plus: $12 per month
- Premium: $30 per month
- Enterprise: Custom pricing starting at $99 per month
11. DocHipo

The homepage of DocHipo
DocHipo is an AI-powered document design software that simplifies the creation of on-brand content. Ideal for small businesses, it helps users craft stunning infographics, flyers, posters, presentations, and social media graphics in minutes. With an intuitive drag-and-drop editor, DocHipo is perfect for marketers, entrepreneurs, and content creators looking to elevate their brand’s visual appeal effortlessly.
Highlights
- Easy-to-use drag-and-drop editor
- Thousands of customizable templates
- AI-powered content creation tools (AI Writer, AI Translate, AI Image Generator)
- Background remover and smart resize features
- Integration with popular tools
💡 Best known for being a versatile, AI-driven design platform with a vast template library for every business need.
DocHipo pricing
- Free plan ✅
- Pro: $10 per user/per month
12. Canva

The homepage of Canva
Canva, an online graphic design service, is a perfect tool for small business owners facing design challenges. This platform benefit for small business owners is an opportunity to create professional-looking visual content, including social media graphics, posters, presentations, and more.
Highlights
- Intuitive interface
- Rich library of images, icons, illustrations, and fonts
- Simple and economical
- Many free templates
💡Best known for its user-friendly design options.
Canva pricing
- Free plan ✅
- Canva Pro: $14.99 per month
- Canva for Teams: $29.99 per month
13. Linked Helper

The homepage of Linked Helper
Linked Helper is a powerful automation tool designed specifically for LinkedIn outreach and lead generation. It streamlines the process of connecting with potential clients and expanding your professional network on LinkedIn. With features like automated connection requests, personalized messaging, and profile visits, Linked Helper enhances your outreach efforts and helps you effectively engage with prospects.
Highlights
- Automated LinkedIn outreach
- Personalized messaging
- Profile visits
- Lead generation capabilities
💡Best known for streamlining LinkedIn connection and outreach processes.
Linked Helper pricing
- Free trial ✅
- Standard: $15 per month
- Pro: $45 per month
14. Simplified

The homepage of Simplified
Simplified is an all-in-one tool designed for small businesses, streamlining marketing, design, and content creation. With an intuitive interface, it offers AI-driven solutions for graphic design, video editing, social media management, and copywriting, empowering entrepreneurs to efficiently manage their brand's presence and engage with their audience, all from one platform.
Highlights
- Uses multiple LLM models
- Very easy-to-use interface
- All in one suite for marketing
- AI text-to-video feature
- Easy integrations.
💡Best known for generating short clips from long-form videos in a click
Simplified Pricing
- Forever Free Plan
- The Pro plan: $18/ month.
- The Business plan: $49/month
- The Agency plan: $199/month
15. Krisp.ai

The homepage of Krisp.ai
Krisp.ai is a game-changing AI noise-reduction tool that enhances online communication for individuals and businesses. It effectively removes background noise from calls and meetings, ensuring clear audio quality regardless of your environment. With Krisp.ai, enjoy distraction-free conversations and increased productivity. Experience seamless communication like never before!
Highlights
- Noise-cancellation
- Enhanced audio quality
- Improves concentration and productivity
- Easy to integrate into existing workflow
💡Best known for background noise cancellation during meetings.
Pricing
- The free plan
- Priced at $8 USD/month
- The Enterprise Plan is tailored to specific needs
16. HopperHq

The homepage of HopperHq
Hopper HQ is a refreshingly simple social media scheduling tool perfect for small teams. You can cross-schedule posts between several platforms like Instagram, Linkedin, Facebook, Twitter, TikTok, YouTube Shorts, and Pinterest. With its native editing features and integrations, you can create, plan, and track your profiles all in one place.
Highlights
- Instagram Grid Planner
- AI assistance
- Unlimited scheduling
- Mobile app
💡Best known for being a visual-first easy to use social media scheduler
Pricing
- 14-day free trial
- Starting price at $16 a month
17. Adobe Lightroom

The homepage of Adobe Lightroom
We added another tool to help your company solve visual and design issues. Adobe Lightroom is your go-to tool for enhancing visual content. Easy design tools and one-click presets make it perfect for small businesses. It offers flexibility to edit on both computers and mobile devices, creating stunning images for websites and social media.
Highlights
- Easy photo editing
- Many one-click filters
- Editing your photos on the go with the mobile app
💡Best known for making photo editing easy with simple design tools.
Adobe Lightroom pricing
- Lightroom: $9.99 per month
- Photography: $19.99 per month
18. Apploye

The homepage of Apploye
Apploye is a widely used time-tracking software popular for its team, task & employee monitoring features. It's great for managing both remote and in-office teams, helping to keep track of work hours, managing projects, sending invoices, and ensuring no deadline is missed. It's simple, efficient, and perfect for small organizations looking to boost productivity.
Highlights:
- Time Tracking with Screenshots
- Employee Monitoring
- Task Tracking
- Productivity Monitoring
💡Best known for employee monitoring & time tracking
Apploye Pricing:
- Standard Plan: $5
- Elite Plan: $7
19. Google Analytics

The homepage of Google Analytics
In the world of startups, data plays a huge role, and Google Analytics provides a solution for tracking website performance and your customer's behavior. It's like having a personal detective for your client's online activity!
Highlights
- Keyword analysis
- Visitor demographics
- Managing website traffic
💡Best known for tracking website traffic.
Google Analytics pricing
- Free plan ✅ (for small to medium-sized businesses)
- Google Analytics 360: Custom (for enterprise-level businesses)
20. Evernote

The homepage of Evernote
Evernote is a note-taking app that allows users to create, organize, and synchronize notes across multiple devices. You can capture ideas in text, images, or audio, create to-do lists, and effortlessly assign tasks. It's user-friendly, handy, and perfect for boosting team collaboration and productivity.
Highlights
- Creating text notes, checklists, and to-do lists
- Access your notes across multiple devices
- Offline access
- Document scanning
💡Best known for capturing ideas and managing them.
Evernote pricing
- Free plan ✅
- Personal: $14.99 per month
- Professional: $17.99 per month
21. Predis.ai

The homepage of Predis.ai
Predis.ai is an AI-powered content generator for stunning social media posts in seconds. Predis.ai generates ready-to-publish social media creatives, videos, carousels, memes, captions, and hashtags. Through Predis, you can also carry out comprehensive competitor analysis to gauge the kind of content that performs well for them.
Highlights
- It can create content calendars for you in a minute.
- Get in-built AI chat to get post ideas and content outlines.
- Generate memes, posts, carousels, shorts, reels, videos.
- Schedule posts in a click.
- Create highly converting ad copies.
Best known for: Being used for crafting short videos for social media platforms
Predis.ai Pricing
- Free: $0
- Lite: $32
- Premium: $59
- Agency: $249
22. Udemy

The homepage of Udemy
Udemy is an online learning platform that opens educational opportunities for individuals globally. This site is a hub for people seeking courses to improve their professional and personal skills. This tool is valuable for small business owners who are looking for specialized employee or client training. Ready to raise your skills and elevate your business? Udemy is the perfect decision for you and your team!
Highlights
- Online learning platform
- Content like videos, PowerPoint presentations, PDFs, audio files, and zip files
- Global audience for both learners and instructors
💡Best known for offering a huge library of courses at affordable prices.
Udemy pricing
- Free plan ✅
- Personal plan: $29.99 per month
23. Zoom

The homepage of Zoom
Zoom has become a leading video conferencing solution, especially gaining popularity during the COVID-19 pandemic. You may ask what its benefit is to my business. This communication tool has become essential for businesses, connecting distributed teams, making one-on-one and group meetings, and collaborating through features like screen sharing, chat, and video call recording.
Highlights
- High-quality video calls
- Messages, links, and files during meetings
- Use Zoom on various devices and operating systems
💡Best known for its easy-to-use video conferencing features.
Zoom pricing
- Free plan ✅
- Pro: $15.99 per month
- Business: $21.99 per month
- Business Plus: Custom
- Enterprise: Custom
24. Buffer

The homepage of Buffer
Buffer is one of the best social media management tools for small businesses, allowing easy scheduling of posts on platforms like Facebook, Instagram, and more. It simplifies content planning and offers valuable features.
Highlights
- Scheduling posts across various platforms
- Support for Facebook, LinkedIn, Instagram, TikTok, Pinterest, and more
- AI assistant feature
💡Best known for making it easy to schedule posts on social media platforms.
Buffer pricing
- Free plan ✅
- Essentials: $6 per month
- Team: $12 per month
- Agency: $120 per month
25. Google Drive

The homepage of Google Drive
Google Drive is a cloud-based storage platform that seamlessly integrates with other Google services, offering a collaborative environment for business owners. With 15GB of free storage, you can create, edit, and share documents, spreadsheets, and presentations with your team members in real-time. Don't miss out – it's definitely a helpful tool for your business!
Highlights
- Easy file sharing
- Ability to work on documents while on the go
- User-friendly interface
- 15GB of free cloud storage
💡Best known for being an easy-to-use platform for managing documents.
Google Drive pricing
Google Drive is a part of Google Workspace. If you want to start using the Google Drive tool, take a look at these pricing plans below:
- Free plan ✅
- Business Starter: $6.48 per month (includes 14-day free trial)
- Business Standard: $12.96 per month (includes 14-day free trial)
- Business Plus: $21.60 per month (includes 14-day free trial)
- Enterprise: Custom pricing
26. Zoho Recruit

The homepage of Zoho Recruit
Zoho is a must-have tool for small business owners. This tool will help you streamline your recruitment process. It is helpful for businesses of all sizes and industries. Also, Zoho has special AI capabilities, including a dedicated CV inbox and applicant grading.
Highlights
- Applicant Tracking System (ATS)
- Special AI features
- Multi-channel communication, customization, and third-party integrations
💡Best known for offering recruitment services.
Zoho pricing
- Free plan ✅
- Standard: $30 per month
- Professional: $60 per month
- Enterprise: $90 per month
27. Synder

The homepage of Synder
Synder is a powerful accounting automation tool designed for online sales bookkeeping. It excels in importing, categorizing, and syncing sales transactions from multiple platforms straight into accounting software. With features like multi-currency handling, customizable bookkeeping flow with Smart Rules, and seamless integration with over 25 platforms, Synder is aimed at simplifying financial processes for online businesses.
Highlights
- Syncs sales to accounting
- Multi-currency transaction support
- Integrates with 25+ platforms
- 24/7 instant support
💡Best known for automating online sales bookkeeping.
Pricing
- 15-day free trial ✅
- Medium: $48 monthly
- Large: $88 monthly
- Scale: $220 monthly
- Enterprise: Custom pricing
28. LastPass

The homepage of LastPass
LastPass is a widely used password manager. A reliable password manager is crucial for data security for small business owners. LastPass presents apps for both Android and iOS, ensuring accessibility and ease of use across devices. The mobile apps come with features like AutoFill and Password Generator, simplifying password management on the go.
Highlights
- Apps for both Android and iOS
- Password manager offering a secure interface
- Password sharing and two-factor authentication
💡Best known for keeping your passwords secure.
LastPass pricing
Billed annually only
- Free plan ✅ (30-day trial of Premium)
- Teams: $4/user per month (includes 14-day free trial)
- Business: $6/user per month (includes 14-day free trial)
29. Yanado

The homepage of Yanado
Yanado is a helpful assistant for your email, which works directly in the Gmail platform and helps you turn emails into tasks, set deadlines, and keep track of important things. It's an easy way to manage projects, collaborate with your employees, and stay organized, all without leaving your Gmail inbox. Also, Yanado integrates with popular services such as Slack, Google's Contacts, Calendar, and Drive.
Highlights
- Turning your inbox into a to-do list
- Mobile Optimization
- Works directly within Gmail
- Excellent tagging system
💡Best known for managing tasks directly in Gmail.
Yanado pricing
- Free plan ✅
- Startup: $7.5 per month (includes 14-day free trial)
- Premium: $18.75 per month (includes 14-day free trial)
- Enterprise: Custom pricing (includes 14-day free trial)
30. LinkedIn

The homepage of LinkedIn
LinkedIn is a popular platform for professional networking purposes. LinkedIn is a valuable tool for small business owners. It offers an online space to connect with potential clients, explore future team members, and stay informed about industry trends.
Highlights
- Connection with potential clients and employees
- Practical tool to share updates
- Allowing small businesses to be discovered by a huge audience
- Many qualified professionals for your team
💡Best known for connecting individuals and businesses.
LinkedIn pricing
- Free plan ✅
- Premium Career: $39.99 per month (includes 30-day free trial)
- Premium Business: $59.99 per month (includes 30-day free trial)
- Sales Navigator: $99.99 per month
31. Fyle

The homepage of Fyle
Say goodbye to tedious expense tracking! Fyle simplifies expense management for everyone. Employees can ditch paper receipts and submit them instantly from popular apps like Gmail, Outlook, or Slack. You don't have to manually upload card statements or rely on unreliable bank feeds because Fyle works directly with Visa and Mastercard credit cards.
Highlights
- Submit receipts via text messages
- Real-time credit card feeds for all Visa and Mastercard credit cards
- Seamless integrations with accounting softwares like NetSuite, Sage Intacct, QuickBooks, and Xero
💡Best known for easy expense management on credit cards.
Pricing
- Standard: $8.99 per active user/month
- Business: $14.99 per active user/month
32. vcita

The homepage of vcita
vcita is a powerful CRM tool that helps small business owners manage their customer relationships, schedule appointments, and send out automated reminders. vcita integrates with various platforms such as Google Analytics, Zapier, PayPal, and Zoom making it easy for business owners to seamlessly manage their customer interactions.
Highlights
- Customer relationship management (CRM)
- Online scheduling and booking
- Online payments
- Automated email and SMS reminders
💡Best known for its user-friendly interface and the ability to automate daily tasks.
vcita pricing
- Essentials: $35 per month
- Business: $65 per month
- Platinum: $110 per month
33. Submagic

The homepage of Submagic
Submagic is an AI-driven platform designed to expedite the creation of engaging short-form videos. It offers features like automatic captioning in over 48 languages, seamless integration of B-roll footage, and dynamic transitions, enabling small businesses to enhance their social media presence and gain more customers.
Highlights
- AI-generated captions
- B-roll integration
- Dynamic transitions
- Auto-zoom functionality
- Sound effects library
💡 Best known for effortlessly transforming long videos into engaging shorts using advanced AI capabilities.
Submagic pricing
- Free Plan: 3 videos/month with watermark.
- Starter Plan: $20/month for up to 15 videos/month, each up to 2 minutes.
- Professional Plan: $39/month for up to 40 videos/month, each up to 5 minutes.
- Business Plan: $120/month for unlimited videos, each up to 30 minutes.
Key points to take away
Navigating small business management's challenges is easier with the right tools. These applications help with all needs, from creative parts to social media management. It was a really long list, so how can you find the right tools for your business? To choose the best service:
- identify your needs
- consider your budget
- prioritize simple interfaces
- use trial periods for testing
With these 20 must-have tools, small businesses can grow and succeed in 2025. Simply put, these platforms will save your resources and allow you to always stay on top!
Yulia is a content writer at forms.app. She has skills in advertising and translating. Using her knowledge in these departments, she researches marketing topics and creates articles. Yulia loves to travel, learn different languages, and explore new things. Her expertise lies in the best tools and marketing.