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Running a startup is like no other. You need a good idea, a great team, and the right tools.
While ideas, teams, and tools seem separate, they are interlinked and play a huge role in the success of your startup. If you have a great team, having the right tools can help your team reach their full potential. If you have a good team, using the right tools can make them great.
In this article, you will get over 20 online tools to use in your startup business, their key features, pricing details, and alternatives that are almost as good as them. Plus, these tools are not solely for startups and can be used in businesses at any stage. In fact, we use many of these tools here at forms.app. Without further ado, let’s get started.
Many tools offer special discounts to startups and N.P.Os, even if it is not stated on their pricing page, you can contact them through live chat and ask about it.
The homepage of forms.app
forms.app, as its name suggests, is a form builder application for creating various forms and surveys, like feedback forms, satisfaction surveys, or social media trivia. From pre-orders to applications and from feedback to event registrations, a form maker tool like forms.app will come in really handy.
forms.app is best known for gathering feedback and collecting applications.
Notable alternatives to forms.app: Formstack, Typeform, Jotform, Google Forms
The homepage of Trello
Trello is a popular project management tool that every startup needs in their toolkit and workflow. The reason? Simple; you need a project management tool to make things flow in your project, and Trello offers the most needed features for free. As forms.app, we have used Trello to create and track tasks since day one, so it’s tested and approved. 🔬
In their words, Trello is best known for tracking, managing, and completing tasks together.
Notable alternatives to Trello: Airtable, Asana, Teamwork, Notion
The homepage of Popupsmart
Popupsmart is a no-code popup builder that allows you to create engaging popups in minutes for different business solutions, like increasing conversion, growing email lists, reducing cart abandonment, and more.
Popupsmart is best known for creating customized pop-ups for a web page.
Notable alternatives: Poptin, WisePops, OptinMonster
The homepage of Slack
Slack is a communication platform for a digital workplace. No matter your business or industry, you can use Slack to communicate with your team, members, or even customers. Here are forms.app, we use Slack every day for work-related conversations. Plus, you don’t need to pay anything to get a great value out of it. And if you want more, you will know it’s worth it.
Slack is best known for being a workplace communication platform.
Notable alternatives to Slack: Microsoft Teams, Discord, Mattermost
The homepage of HubSpot
HubSpot serves as an all-in-one marketing, sales, and customer service platform. Whether you are looking for a CRM, email marketing, or a sales tool, you will see Hubspot one way or another. They offer the whole package for businesses, whether it’s a startup or an enterprise. Of course, this comes with a little and most understandable cost.
HubSpot is best known for its comprehensive packages for marketing, customer service, and sales.
Notable alternatives to HubSpot: Salesforce, Zoho CRM, ActiveCampaign, Marketo
The homepage of Stripe
Stripe stands as an established player in the online payment processing arena. If you are looking for a way to collect online payments, billings, or subscriptions, Stripe is a go-to tool for you. At forms.app, for instance, we offer payment collecting features in your forms, and you can do this by connecting your account to, yes, you’re right, Stripe.
Stripe is best known for collecting online payments and making subscriptions easier.
Notable alternatives to Stripe: PayPal, Square, Braintree
The homepage of Usersnap
Usersnap is a tool that you can use to get real user feedback and bug reporting for your startup. This is especially useful if you run a SaaS startup. But you can also get value for any type of website.
Usersnap is best known for gathering feedback and bug reports from users.
Notable alternatives to Usersnap: BugHerd, Sentry, Instabug
The homepage of Figma
In the 2010s, anyone would say the best-known and most used design tool belonged to Adobe. In 2023, well… It’s the same. Because Adobe saw that they could not beat Figma at creating, testing, and sharing designs, so they decided to buy it, for $20 billion! This should give you an idea about how Figma captured the designers in a storm. And all is for a reason.
Figma is a great design tool, especially for UI and UX designs, and it is best known for its real-time collaboration features and easy-to-use interface.
Notable alternatives to Figma: Adobe XD, Sketch, Photoshop
The homepage of Zapier
Whether you want to connect the tools you use or want your users to connect your tool with others, Zapier is the ultimate automation solution. It eliminates repetitive tasks and allows integration across your digital tools. Plus, you can even use its AI feature to automate the automation. 🛠️
Zapier is best known for simple no-code integrations.
Notable alternatives to Zapier: Make, Microsoft Power Automate, IFTTT
Here's ready-made templates to see how Zapier works:
The homepage of Grammarly
Grammarly started as a grammar-checking app, but it grew into a much bigger tool. If you are writing emails, web content, or anything at all, you can use Grammarly to fix grammatical errors, misspelled words, and punctuation.
What’s more, you can use Grammarly to learn how your writing sounds like and get personalized suggestions. More recently, you can now use Grammarly's AI feature, Grammarly GO, to re-write sentences, analyze content, or write an entire copy.
Grammarly is best known for fixing grammar mistakes and giving you suggestions for better content.
Notable alternatives to Grammarly: ProWritingAid, Word.ai, Hemingway App
The homepage of Notion
Notion is a tool that started off great and followed this up with awesome. With a promise to revolutionize how people take notes, Notion developed into an all-in-one workspace for creating and tracking notes, tasks, and databases. It’s one of the best free business tools for startups right now. You can always use Notion for your personal use to start taking notes or use it for your startup to manage projects and documentation.
Notion is best known for its simple and versatile uses for many purposes (From note-taking to habit tracking and planning to project management).
Notable alternatives to Notion: Onenote, Evernote, Trello, Confluence
The homepage of Udemy
While Udemy is not technically a tool, it is a great education platform where you can find comprehensive courses. Plus, everything is a tool if you know how to use it. Whether for personal growth or professional development of your team, Udemy provides valuable knowledge at your fingertips.
Udemy is best known for its detailed and countless courses that will help your team get new skills.
Notable alternatives to Udemy: Skillshare, Coursera, Udacity
The homepage of GoDaddy
You have quite a few options for web hosting services. GoDaddy is a powerhouse in web hosting and domain registration. With GoDaddy, you can easily find the perfect domain name, build a professional website, and host it without worrying a dime.
GoDaddy is best known for domain registrations and web hosting services.
Notable alternatives to GoDaddy: Namecheap, Bluehost, Wix
The homepage of Mailchimp
Email marketing is almost a must for every business nowadays. Mailchimp is the main champ in the email marketing area. It helps businesses manage their mailing lists, create custom emails, and automate their email campaigns. Plus, it has great integrations with other tools (like forms.app 🥳).
Mailchimp is best known for creating targeted email campaigns.
Notable alternatives to Mailchimp: Constant Contact, Sendinblue, ConvertKit
The homepage of Miro
In the Startup phase, you need lots of ideas and filter them correctly. Miro offers an online whiteboard for your team to use together. It’s super user-friendly, and you can create everything from agile workflows to design thinking sessions. In addition, it’s one of the best startup tools for free. We use it all the time for brainstorming all the time here at forms.app.
Miro is best known for creating mind maps and workflows.
Notable alternatives to Miro: Lucidchart, Mural, Conceptboard, Jamboard
The homepage of Google Workspace
Without online “office” tools, this list would be lacking. Google Workspace is a suite of cloud-based apps powered by Google. It includes Gmail, Docs, Drive, Calendar, and everything in between. If you have a remote working team, using Google Workspace or its alternatives will make things so much easier for you.
At forms.app, having a cloud-based solution is a must for us, so we use Google Workspace tools each and every day.
Google Workspace is best known for offering essential office tools that every business needs.
Notable alternatives to Google Workspace: Microsoft 365, Zoho Workplace
The homepage of Google Analytics
You must have already heard that “Data is king.” You just know that’s just so true, especially if you are starting out. Only with proper data and understanding can you develop an effective marketing strategy and user experience. Google Analytics is a web analytics service that tracks your website and creates reports.
It's an essential tool for marketers and business owners to understand customer behavior, evaluate the performance of content and campaigns, and drive data-driven decisions.
Google Analytics is best known for gathering and analyzing website data, such as traffic, conversions, and more.
Notable alternatives to Google Analytics: Mixpanel, Matomo, Clicky, Microsoft Clarity
The homepage of Product Hunt
If you are looking for a way to get recognition and find new users who are enthusiastic about your startup, Product Hunt is the way. Product Hunt is a community-driven platform where new technology products are showcased and discovered daily.
From entrepreneurs to tech enthusiasts and, of course, to investors, everyone visits here to find the latest innovations, give feedback, and connect with the makers.
Product Hunt is best known for showcasing online products and services.
Free to launch products ✅
Notable alternatives to Product Hunt: Indie Hackers, BetaList, Launching Next, Founders Network
The homepage of Fiverr
For startup founders, using the existing workforce effectively is more important than anything else. As a startup, you need to get things done and get things done fast. That’s where outsourcing comes in. Fiverr is a freelance hiring platform that makes it easy to find suitable people for your job. From graphic designers to voice actors, you can find anyone for a specific job.
Fiverr is best known for finding and hiring freelancers online.
Notable alternatives to Fiverr: Upwork, Freelancer, PeoplePerHour
The homepage of Canva
Whether you want to create a poster, mockup, business card, social media post, or any other design, Canva can help you do it without any complex process. Canva is an online design tool that every marketer or designer can use in their marketing campaigns.
Canva is best known for offering a vast library of templates and a simple way to design assets.
Notable alternatives: Adobe Express, Visme, VistaCreate
While there are many tools that can be commonly used by startups, you have to consider that every startup is unique and has its own needs. So, you need to first identify what is your needs and what you are trying to solve. For example, if you are looking for a tool for customer support, you need to search CRMs and find the one that suits you the best. Here’s a quick list of what you need to consider when choosing tools for startups:
All in all, startups need the right tools to create the right environments for their teams. Today, you can easily find many free online business tools to make things easier for you. Just make sure not to go overboard and use only the ones you need.
In this article, we have covered twenty tools for startup founders and employees, explained how you can use them, listed their pricing details, and given some alternatives to them so you can look up them before choosing a tool. If you find this content useful, make sure to check out our other blog posts and give forms.app a try!
Salim is Content Marketing Manager at forms.app. Ever curious, he loves researching different topics and areas. Salim has a lifelong passion for cycling and traveling. He has expertise in content marketing, content writing, online forms, and surveys.