What do your target customers think about your business, brand, or product? A marketing survey helps you understand customers’ preferences, needs, and behaviors. Through marketing surveys, you can provide better products or services to your customers with the gathered data. Also, you can develop effective marketing strategies.
In this article, we talk about a marketing survey, its advantages, and the best types of marketing surveys. If you want to learn how to create your marketing survey and tips on track, keep reading our article. Also, the article includes fundamental marketing survey examples you can use for your survey.
What is a marketing survey?
A marketing survey is a tool that allows businesses to collect and interpret information about customers and potential customers.
You can use various data collection techniques like digital marketing survey questions for customers to acquire insights into customer preferences, behaviors, and opinions. You can ask a specific audience about your products or services through these surveys. Also, asking marketing survey questions lets you know your target audience, and you indirectly learn about their lifestyles, job titles, and pain points.
Advantages of conducting a marketing survey
Marketing research is a valuable survey tool businesses can use to achieve their objectives. It allows for conducting market research and understanding customers' needs. In addition to these, there are many other advantages that marketing surveys provide for the success of your business. You can find them below.
Reasons to conduct a marketing survey
- Understanding customer behavior: A marketing survey lets you gather information about your customer's preferences, needs, and behaviors. This information allows you to tailor your products and customer services to suit your target audience better.
- Developing product or service: Collecting product feedback lets you gain insights into your customers' preferences and needs. This feedback not only aids in improving existing products but also helps develop new ones.
- Creating an effective marketing campaign: You can evaluate the effectiveness of your campaigns through the survey tools. You can learn which channel they prefer and the content that resonates with them. Through this feedback, you can optimize your campaigns for better results.
- Creating a solid brand positioning: Marketing research helps you understand how your target audience perceives your brand. Understanding customer segments allows you to meet your audience’s expectations and enhance your brand image.
- Enhancing customer satisfaction: Marketing research surveys help understand customers’ needs and requests. You can meet customer expectations and increase satisfaction and loyalty through feedback.
- Catching a competitive advantage: The marketing survey tools allow you to follow marketing trends and identify emerging customer needs. It enables you to develop your strategies accordingly. So you can provide a competitive advantage and ensure sustainable success in the target market.
- Minimizing risks: Launching new products or entering new markets can be risky. You can measure potential customer interest through a marketing survey before making significant investments. So you can minimize risks and make more informed decisions about your future strategies.
- Ensuring maximum efficiency: The marketing survey helps measure the effectiveness of your marketing efforts. You track progress over time and demonstrate the return on investment for your research initiatives.
Types of marketing surveys
There are various marketing surveys you can use to reach your target audience. Start to create your survey by determining your goals. You can choose the marketing surveys that best suit you in line with your goals. Below, we have included your most commonly used marketing survey types.
Essential marketing survey types
1. Product research surveys
Product research surveys collect information about customers' or potential customers’ views on product features, pricing, user experiences, expectations, suggestions, and competitor company products. Data obtained through these surveys play a significant role in launching new products or enhancing existing ones for your marketing strategy.
2. Market research surveys
You can use the market research survey to understand better overall market conditions, competitors, and consumer trends. These surveys provide comprehensive data on your target audience’s demographics, shopping habits, and needs. It offers a comprehensive view of making strategic decisions and creating marketing plans.
3. NPS (Net Promoter Score) surveys
NPS surveys measure the likelihood of your customers recommending your company to others. You can assess customer loyalty and satisfaction through targeted questions to your audience. Also, you can gain insights into the potential for positive or negative word-of-mouth marketing for your business.
4. CSAT (Customer satisfaction studies) surveys
CSAT surveys can help you assess customers’ satisfaction with a service, product, or experience. These surveys enable you to measure customer satisfaction and identify weaknesses to improve your services. With data obtained through CSAT surveys, you can increase customer loyalty and satisfaction.
5. Content evaluation surveys
Content evaluation surveys can help assess the effectiveness and appeal of your business’s content. They can help accelerate and improve the content creation process. Additionally, analyzing the responses from content evaluation surveys can ensure that future content remains engaging and relevant.
6. Brand awareness surveys
Brand awareness surveys measure your brand’s recognition and impact on your target audience. Through these surveys, you can gauge customers’ thoughts about your brand and assess the level of awareness. They are a little-known type of survey. While marketers realize it’s important to measure brand awareness for marketing strategy, few know how.
7. Churn reasons survey
Churn reasons surveys help you understand why customers leave your business. Significantly, one of the biggest obstacles that digital companies face is churn. It allows you to gain insights into situations where customers are dissatisfied and learn about alternative preferences. So you can avoid or reduce loss problems with surveys.
10+ Essential marketing survey question examples
Marketing surveys allow your business to increase customer satisfaction and develop an accurate strategy. Ask your target audience the right questions to create an effective marketing survey. Below, you can find 10 marketing survey question examples across various categories that you can use for your survey.
1. What features would attract you more to a product?
Through these product research survey questions, you can obtain customer information about the features of your product. It can help you determine your customers’ preferences regarding product features. The feedback you receive provides data that you can use to meet customer expectations and improve your product.
2. What is the biggest challenge you are currently facing with a product or service of ours that you are using?
Directed at your customers regarding product features, this question is an example of a product research survey question. It can help you understand your existing customers' experiences and identify potential issues with the product or service. Customer feedback allows you to improve and enhance potential problems with your product or service.
3. What is the likelihood of you recommending our company to your friends?
Providing information about the recommendability of your product is an example of an NPS (Net Promoter Score) question. By asking your customers this question, you can measure customer satisfaction. Also, it allows you to learn about the word-of-mouth marketing potential of your product. You can improve your strategy based on the information you gather.
4. Could you rate your satisfaction with the last product or service you purchased?
Measuring customer satisfaction with your product is a CSAT (Customer Satisfaction Survey) question. You can identify and optimize your product's weak points through this question. Additionally, the feedback from your customers enables you to increase customer satisfaction and improve the quality of your service.
5. What is your most influential factor when shopping in this industry?
Exploring customer experiences in the market, this question is a market research survey question. You can use this question to understand customer interactions when forming your marketing strategy. Understanding the impact of price, brand awareness, or omnichannel customer service on your customer's purchasing behavior can help your business create competitive advantages.
6. Which types of content do you prefer more?
Assessing the effectiveness and appeal of your business's content, this content evaluation survey question helps determine and improve the business's content strategy. With the information obtained, you can better cater to customer interests. So you can increase the effectiveness and value of your content.
7. Why did you stop using our product or service?
Exploring the reasons for customer loss, this question is an example of a customer churn reasons survey question. You can understand the factors contributing to customer attrition before the loss impacts your business. By focusing on these reasons with the information obtained from surveys, you can make strategic changes to your business.
8. Where did you hear or discover our brand?
This question serves as an example of a brand awareness survey question for assessing brand awareness. It allows you to gather insights and measure your customers' awareness of your brand. You can use this question to understand the impact of your marketing efforts on your customers.
9. Can you share your thoughts about our brand?
Aimed at measuring brand awareness survey, this question can help you understand how your customers perceive your brand. With the feedback you receive, you can observe your brand's emotional and practical effects on consumers. The information you gather plays a significant role in improving and developing your strategy.
10. How often do you compare similar products or services?
An example of a market research survey, this question allows you to ask your customers about their market experiences. This question lets you comprehend how often your customers compare similar products. You can evaluate your customers' inclination toward competing products.
How to create a marketing survey (+ free templates)
You have learned the best marketing types and essential marketing survey questions. Now, it’s time to learn how to create a marketing survey in forms.app. How about creating an effective marketing survey following the five steps we prepared for you below?
Step 1: Log in or create an account on forms.app
To get started, you need to log in to the forms app. If you do not have an account, you can easily create one for free using your email, Google account, or Apple account.
Creating a forms.app account
Step 2: Select a template using forms.app AI or start with a blank form
Once logged in, find the option to create a blank form or choose one of the ready-made marketing survey templates. In this step, you can use the marketing request form offered by forms.app to help your customers make requests. You can also use the marketing intake form to determine your customers' needs.
Choosing a beginning option
Step 3: Add your questions
Start adding your marketing survey questionnaire about your marketing goals to your survey. forms.app offers a variety of question types such as multiple choice, short answer, long answer, and more. Using a combination of question types increases the effectiveness of your survey. It helps you understand your participants’ views more comprehensively.
Adding questions and fields to your marketing survey
Step 4: Customize your form design
Once you have added all the questions, you can easily select a theme and change colors. Additionally, you can choose a new background image and a view type. You can also enrich your form images, a logo, and a cover.
Customizing the design of your marketing survey
Step 5: Share your survey and analyze the results
You can use sharing options to distribute it to your target audience. Also, utilize various sharing options provided by the forms.app. You can share your survey on popular social media platforms like Facebook, Twitter, LinkedIn, and WhatsApp. Additionally, you can embed your survey on your website and generate QR codes for easy access.
Choosing a sharing option for your marketing survey
Once sufficient data is gathered, you can take advantage of forms.app’s features include filters for analyzing your marketing survey responses. Analyzing the survey results will aid in crafting a marketing strategy that aligns with customer expectations.
Tips to follow for a better marketing survey
Marketing surveys are a direct means of communication with your target audience, serving as valuable marketing tools. Conducting an effective marketing survey is challenging and requires careful planning and implementation. You can follow some tips to enhance the effectiveness of your marketing strategy. Continue reading to learn these tips:
Vital points while creating a marketing survey
- You should clearly define your survey's objectives and goals. Clear goals allow you to develop questions and select your target audience.
- You should identify the target audience that you want to reach with your survey. The specific target audience provides more accurate results.
- There are many online survey platforms on the internet. You should choose the correct survey platform considering usability, budget, and more.
- You should structure your questions and use various question types. You can use multiple questions such as multiple-choice, open-ended, and rating scale questions in your survey. Also, you can able to group relevant questions.
- At present, people generally spend more time on their mobile devices. Therefore, you should make your survey mobile-friendly. An increasing number of people access surveys from mobile devices. It enhances the accessibility and comfort of participants in accessing your survey.
Final words
In conclusion, marketing surveys are indispensable for developing effective marketing. They allow you to communicate directly with your target audience. By asking your customers various survey questions, you can better understand their preferences and expectations. It enables you to enhance your marketing strategy in a customer-centric manner.
In this article, we aimed to inform relevant businesses about what marketing surveys are. By reading our article, you can learn about the advantages and types of marketing surveys. Additionally, you can create an effective marketing survey by following the steps outlined and tips.
Işılay is a content writer on forms.app. She is passionate about advertising. This passion comes from the fact that she likes to make things interesting for people. She loves reading and writing. Işılay specializes in marketing, survey types, and program management.
