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Market research surveys: Types and examples

Jun 10, 2022 7 min read
Market research surveys: Types and examples

Defne Çobanoğlu

One of the most important aspects of market research is understanding the needs and wants of potential customers. This can be done through surveys, which come in many different forms. Your business can be one of the biggest in the market or even a small start-up. In any case, using a smart survey tool to create market research questionnaires will help the growth of your business!

The market research survey is one of the most important tools a company can use to understand its customers. By asking the right questions, companies can get detailed feedback about what their customers want and need. In this article, we will explore the different types of surveys and give examples of each type.

What is a market research survey, and why is it important?

A market research survey is a questionnaire tool used by companies to understand the needs and wants of their customers. By understanding what customers want, companies can create products and services that appeal to them. 

Surveys can be conducted online or through other means, such as paper questionnaires. They can be used to gather data about all aspects of a customer's experience, from their satisfaction with a product to their overall brand loyalty.

There are many different types of market research surveys, each with its own strengths and weaknesses. The type of survey you choose will depend on your research goals and the resources you have available. Some of the most common types of market research surveys are as listed below:

1  - Online Surveys

2  - Telephone Surveys

3  - In-Person Surveys

4  - Mail-In Surveys

5  - Focus Groups

6  - Mystery Shopping

7  - Product Testing

One may choose any one of these templates, but they may differ in the outcome. To have the best possible result you must decide which aspect of a survey is the most important for you. In addition to this, you must keep in mind the positive and negative ways of these types. Because each type of survey has its own advantages and disadvantages. For example,

  • Online surveys are convenient and easy to administer, but they may suffer from low response rates if not done effectively.
  • Telephone surveys are quick and relatively inexpensive, but they can be difficult to administer if you don't have a good list of potential respondents.
  •  In-person surveys are great for collecting detailed information, but they can be time-consuming and expensive. 
  • Mail-in surveys are easy to administer, but they can be costly if you have a large number of potential respondents. 
  • Focus groups are excellent for gathering in-depth information, but they are expensive and time-consuming. 
  • Mystery shopping is a great way to collect detailed information about a customer's experience, but it can be difficult to find qualified mystery shoppers. 
  • Product testing is an excellent way to get feedback about a new product, but it can be expensive and time-consuming.

When choosing a market research survey tool, it's important to consider your research goals and the resources you have available. Each type of survey has its own strengths and weaknesses, so it's important to choose the right tool for your needs.

Do you need help choosing the right market research survey tool for your needs? Visit forms.app today and create the right survey for your project.

Benefits of using online market surveys

Creating a market survey does not take long, and its gain is ten folds. However, you may be thinking what are the benefits of using this survey and what you can gain. There are numerous benefits of using market surveys, but to name a few:

  • Using market research questionnaire templates allows you to measure brand awareness.
  • Allows you to gain insights into your customers.
  • Works fast and efficiently to obtain the data.
  • Allows you to analyze a target market.
  • Helps you plan future products and services.
  • Allows you to gain critical customer feedback

Online market research survey types

Online market research surveys allow businesses to collect data from a large number of people in a short amount of time. There are many different types of online surveys, but the most common are questionnaires and polls.

There are many different online survey tools that businesses can use to create and distribute surveys. For example, Google forms and forms.app are some of the most popular online survey tools.

When creating an online market research survey, businesses should consider their target audience, the type of data they want to collect, and the length of the survey. Businesses should also create clear and concise questions that are easy for respondents to understand. Surveys that are too long or have confusing questions will likely result in low response rates.

Here are some examples of different types of online market research surveys:

  • Customer satisfaction survey: This type of survey is used to collect data on how satisfied customers are with a product or service. Customer satisfaction surveys typically include questions about the respondent's experience with the product or service, their level of satisfaction, and whether they would recommend the product or service to others.
  • Demographic survey: This type of survey is used to collect data on the characteristics of a target market. Demographic surveys typically include questions about the respondent's age, gender, income, education level, and location.
  • Product research survey: This type of survey is used to collect data on people's opinions of a product. Product research surveys typically include questions about the respondent's experience with the product, their level of satisfaction, and whether they would recommend the product to others.
  • Market trends survey: This type of survey is used to collect data on people's opinions of current and future market trends. Market trends surveys typically include questions about the respondent's opinions of current market trends and their predictions for future trends.

Tips for creating market surveys

You can get great results by using an expert survey builder, such as forms.app. forms.app offers many templates and customization options. In addition to all these smart features you can get the best possible results by having these tips in mind:

  • Consider your target audience
  • Decide on the type of data you want to collect
  • Make sure the length of the survey is not too excessive
  • Create clear and easy-to-understand questions. Surveys that are too long or have confusing questions will likely result in low response rates
  • Customize your survey with forms.app

Examples of market research surveys

As a business owner or a manager, you may be looking for market research surveys and helpful tools. If you already have a vision in your mind and set your mind on what you want, the next step is to find the right tool. That great tool is forms.app!

forms.app is a powerful survey maker that can help anyone. Its easy-to-use interface eases the survey creation process. forms.app offers hundreds of useful templates and many colorful and adjustable themes. There are many options for market research surveys.

For example, market research survey template is a great start to getting to know the market and the customers’ needs. Or, speaking of customers, the customer research survey is the key to getting into the minds of your clients. Additionally, if you are planning on launching a new product or you want to evaluate the success of your existing product, product research survey template is perfect. 

Our verdict

In a competitive business world where you always have to be one step ahead, knowing your customers is a must. You can plan the future of your company by listening to your clients’ wants and needs. That is the number one key to success in professional life. And, what better way to do it other than using an online survey?

By using the appropriate market research survey or questionnaire, you can easily learn if your clients are satisfied with the service or product you give them. Additionally, as a great survey tool, forms.app will help you tremendously when creating your web survey. 

The best survey tool: forms.app

If you have any questions on how to create exquisite forms and surveys, you can check out forms.app today. It is a great tool that allows you to customize your survey according to your wishes and serves helpful tools such as conditions. It is an excellent means to go into specific details.

No matter the survey you choose, you will surely benefit from it because data is knowledge in the modern competitive business world. And, learned data from surveys will help you build a road map. As marketing scientist and author Dan Zarrella said:

 “Marketing without data is like driving with your eyes closed.”

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