20+ Best sales tools for your business in 2025
In today's competitive business environment, focusing only on the quality of your product or service is no longer enough to ensure success. Building strong relationships and effective customer communication are vital components of a successful business strategy. Customers are not just looking for a great product; they also wait for personalized experiences, reliable support, and meaningful brand interactions.
Sales tools and techniques are crucial in boosting your company’s growth and efficiency. In this article, we prepared a great sales tools list, which includes the 20+ best sales platforms for all your needs. Additionally, you can discover our special tips to improve your sales strategies and achieve greater success.
Why use sales tools for your business
Whether you own a small business or lead a large corporation, using sales tools and software can provide many advantages. Before delving deeper into the benefits of these helpful services, let's first clarify what sales management tools are:
💡Sales tools are apps that optimize the sales process and assist you in performing sales tasks faster. Depending on the types of sales, they include CRM software, sales intelligence tools, and analytics services.
These platforms are essential for sales professionals, from managing interactions with potential clients to providing communication through various channels like social media, email, and video conferencing. Below, you can explore the main benefits of utilizing our helpful tools for sales and uncover valuable insights:
Pros of using sales tools
- Automation in the sales process: Finding potential clients, sending emails, and following up with leads can be done automatically by the software. Platforms will do all routine work so that you can focus on what you do best.
- Cost savings: Using sales tools can help you save money by managing tasks that generally require manual labor or hiring additional staff. Moreover, many platforms offer free plans or trials, allowing you to test them before getting a paid subscription.
- Performance tracking: Sales tools help you keep an eye on important things like how many sales you make and how much money you earn. By analyzing these numbers, you can make smart decisions to improve your sales strategy and reach your goals.
- Stronger engagement: Many tools give you more insights about leads, so you can customize your approach to meet their specific needs and interests. It will help you generate leads in sales and provide better customer service.
💡Leads in lead management are potential clients interested in a company's products or services. It shows that they may be interested in purchasing or learning more.
20+ Amazing sales tools for your business
Sales tools are diverse applications and software that help companies manage different aspects of the sales cycle more easily. Customer Relationship Management (CRM) tools, for example, track customer interactions to improve relationships and enhance user experience. Analytics tools offer insights into sales trends, and sales enablement tools provide resources for training your team.
With the variety of tools available to boost your sales process, selecting platforms that suit your specific needs is crucial. Below, you can explore our list of 20+ top sales tools tailored to boost your success, complete with valuable highlights and details on pricing plans:
1. forms.app
The homepage of forms.app
forms.app is an online form builder powered by innovative AI technology tailored to make the form creation process easier and faster. With forms.app, you can quickly craft great forms, surveys, and quizzes. It helps companies gather valuable customer data, such as feedback, preferences, and contact details, which can be used to tailor sales strategies and improve customer engagement.
Highlights
- Easy-to-use interface
- More than 50 free online customer service form templates
- AI-powered features
- Excellent lead generation form template
- Integrations with CRM platforms like HubSpot CRM, Zoho CRM, Pipedrive, and more
💡Best known for providing an easy creation of customized forms for gathering customer information and boosting the sales process.
forms.app pricing
- Free plan ✅
- Basic Plan: $25 per month
- Pro Plan: $35 per month
- Premium Plan: $99 per month
2. HubSpot CRM
The homepage of HubSpot CRM
HubSpot CRM is a platform that helps sales professionals manage their contacts, sales, marketing, and lead nurturing in one place. Its CRM features keep track of your leads and clients at every stage of their journey, giving you a clear view of their interactions and connections with your business.
Highlights
- CRM from websites, social media platforms, or landing pages
- Automated workflows and chatbots
- Effective contact management
- Includes tools like live chat, dynamic lists, and email marketing
💡Best known for its easy-to-use customer relationship management options and features.
HubSpot CRM pricing
- Free plan ✅
- Starter: $20 per month
- CRM Suite Starter: $30 per month
- Professional: $500 per month
- Enterprise: $1500 per month (billed annually only)
3. Copper
The homepage of Copper
Copper is also a customer relationship management (CRM) platform designed for businesses that use Google Workspace. It seamlessly integrates with many Google applications, making it easy to adopt for those already familiar with Google's platform. With this tool, you can manage multiple sales tasks, enrich contacts, and save time with full Google Workspace integration.
Highlights
- User-friendly interface
- Automatically improves contact information from social media sources
- Past performance and trends reporting
- Integration with Gmail, Google Contacts, Google Drive, and Google Calendar
- Providing Chrome extension
💡Best known for providing ideal CRM solutions for businesses, being a partner of the Google platform.
Copper pricing
Has a free 14-day trial ✅
- Basic: $29 per month
- Professional: $69 per month
- Business: $134 per month
4. Owler
The homepage of Owler
Owler is a platform that provides insights into target companies and their buying teams, helping B2B marketers and sellers personalize outreach and stay informed about prospects. This platform is valuable for sales, providing clear data visualizations, daily reports, and access to many tools. Also, using Owler in your business journey can help promote collaboration between sales and marketing teams.
Highlights
- Daily snapshots and company insights
- Real-time news alerts
- Insights into the relationships between companies and individuals
- Analyzing companies by industry, sector, and location
- Integration with Google Chrome, Salesforce, HubSpot, Slack, and Microsoft Teams
💡Best known for providing valuable information about changes within your target companies.
Owler pricing
- Free plan ✅
- Pro: $35 per month (billed annually only)
- Max: Custom pricing
5. Apollo.io
The homepage of Apollo.io
Apollo.io is a sales intelligence platform that provides tools for engaging with prospects and establishing a robust go-to-market strategy. It offers a database with millions of contacts and companies, helping teams discover new customers and control activities effectively. Apollo.io is valuable for ABM marketing as it gives suggestions for messaging potential clients based on their activity.
Highlights
- Sales data of 220 million contacts and 30 million firms
- Powerful sales intelligence engine
- AI assistant
- Providing support for ABM strategies
💡Best known for being a great AI-powered platform for conducting ABM marketing and accessing more prospects.
Apollo.io pricing
- Free plan ✅
- Basic: $59/user per month (includes 14-day free trial)
- Professional: $99/user per month (includes 14-day free trial)
- Organization: $149/user per month (annual billing only)
6. Clean Email
The homepage of Clean Email
Besides important tasks like analyzing data or thinking of a sales strategy, managing your mailbox is still on your to-do list. Clean Email is a valuable tool for sales professionals as it helps streamline and organize email management tasks. Features like folder creation or unsubscribing from email lists help employees stay organized and focused on essential tasks.
Highlights
- Creating folders like Read Later and Keep Newest
- Automated cleaning features
- Unsubscribe and Block options
- Integrates email providers like Gmail, Yahoo, AOL, iCloud, and Outlook
- Smart Views tool for grouping similar types of emails
💡Best known for its ability to organize email inboxes efficiently.
Clean Email pricing
Has a free 14-day trial ✅
- 1 account: $11.99 per month
- 5 accounts: $23.99 per month
- 10 accounts: $35.99 per month
7. EmailAnalytics
The homepage of EmailAnalytics
If you're looking for an email management tool that offers specific benefits for your sales process, consider exploring this tool. EmailAnalytics is a valuable platform for team managers seeking insights into their team's email activity that directly impacts sales performance. The tool visualizes important metrics such as email sending, response times, and activity trends by day and time.
Highlights
- Email activity visualization
- Integrates with Google Workspace and Gmail
- Quick and easy setup
- Option to track activity privately
- Daily or weekly email reports for self-measurement
💡Best known for visualizing and analyzing your team email activity.
EmailAnalytics pricing
- Pro: $15/inbox per month (includes 14-day free trial)
- B2B Email outreach: $1000 per month
8. Dialpad
The homepage of Dialpad
If your sales team needs assistance improving conversations and communication, we have a perfect tool for you. Dialpad is a cloud-based phone system and collaboration platform that offers features like call analytics and recording. Dialpad is valuable for the sales process, improving sales calls, enabling easy collaboration, and helping streamline sales workflows.
Highlights
- AI-generated call summaries
- Sales calls data and analytics
- Automatic voicemail transcription
- Apps for iOS, Android, Windows, and Mac
- Integrations with HubSpot, Salesforce, Google Workspace, and Microsoft 365
💡Best known for its AI-powered voice intelligence options, improving sales and customer interactions.
Dialpad pricing
Has a free 14-day trial ✅
Business communications
- Standard: $23 per month
- Pro: $35 per month
- Enterprise: Custom pricing
AI meetings
- Free plan ✅
- Business: $20 per month
AI Contact Center
- Essentials: $95 per month
- Advanced: $135 per month
- Premium: $170 per month
AI Sales Center
- Essentials: $70 per month
- Advanced: $110 per month
- Premium: $170 per month
9. Hunter.io
The homepage of Hunter.io
Hunter.io is an all-in-one cold outreach tool designed to streamline your prospecting efforts and enhance your sales strategy. By combining a comprehensive database of verified email addresses with powerful outreach features, Hunter.io helps sales teams connect with potential prospects efficiently and effectively.
Highlights
- Database of over 100 million verified email addresses
- Seamless integration with popular CRM tools
- Automated email sequences
- Advanced search filters for targeted prospecting
- Email verification and deliverability tools
💡Best known for providing a robust platform for cold outreach, making it easier to find and connect with the right prospects.
Hunter.io pricing
- Free plan ✅
- Starter: $49/month (includes 500 searches and 1,000 verifications)
- Growth: $99/month (includes 2,500 searches and 5,000 verifications)
- Pro: $199/month (includes 10,000 searches and 20,000 verifications)
10. Guru
The homepage of Guru
Guru is an AI-powered tool that serves businesses as an enterprise search engine, wiki, and intranet. It helps sales teams find the information they need, saving time and allowing them to focus on selling. Also, Guru can identify knowledge gaps and connect users with experts. It is an excellent tool that gathers and organizes essential information into one easy-to-access online space.
Highlights
- AI-powered features
- Integration with GDrive, OneDrive, Box, Dropbox, and Sharepoint
- Translating content into over 100 languages
- Connecting experts with organizations
💡Best known for its AI-powered search and knowledge management platform.
Guru pricing
Has a free 30-day trial ✅
- All-in-one: $18/user per month
- Enterprise: Custom pricing
11. Pipedrive
The homepage of Pipedrive
If you're currently focusing on pipeline management, consider exploring the Pipedrive platform. It's a user-friendly tool that simplifies sales processes with deal tracking, contact management, and automation. Pipedrive's visual pipeline management helps teams stay organized and close deals more efficiently. It is a valuable service for sales professionals looking to streamline their work process.
Highlights
- Lead locations visualization
- Sales data customization
- Effective sales pipeline management
- Great support system
💡Best known for its intuitive visual pipeline management features.
Pipedrive pricing
Has a free 14-day trial ✅
- Essential: $15/user per month
- Advanced: $29/user per month
- Professional: $59/user per month
- Power: $69/user per month
- Enterprise: $99/user per month
12. LivePlan
The homepage of LivePlan
LivePlan is a valuable tool for sales professionals and entrepreneurs, especially for new business operations. LivePlan mainly aims to help you create a business plan with projected revenue and financial forecasts. It also enables you to track your actual sales performance against these projections. This tool is excellent for sales forecasting, making it essential for new businesses looking to succeed.
Highlights
- Perfect for Startups and entrepreneurs
- 500+ templates for business plan building
- Profit and cashflow forecasts
- Helpful instructions, expert guidance, tutorials, and webinars
💡Best known for being an ideal forecasting tool for new businesses and entrepreneurs.
LivePlan pricing
35-day money-back guarantee ✅
- Standard: $20 per month
- Premium: $40 per month
13. Slack
The homepage of Slack
Collaboration and communication are essential in the sales process as they help streamline workflows and drive better results. Slack helps sales teams stay connected and coordinate work in the same office or remote. This great tool shortens the sales cycle by bringing together team members, partners, experts, and sales data in one place, leading to more deals.
Highlights
- Instant messaging for real-time communication
- Document, image, and video sharing
- Voice and video call options
- Integration with Google Drive, Dropbox, and Trello
💡Best known for providing high-quality communication and collaboration for sales teams.
Slack pricing
- Free plan ✅
- Pro: $8.75 per month
- Business+: $15 per month
- Enterprise Grid: Custom pricing
14. Softr
The homepage of Softr
Softr is the simplest platform for creating custom sales tools to manage your entire funnel without developer resources and without breaking the bank. With its integration capabilities, users can connect their apps to databases, manage customer relationships, collaborate with their team on deals, manage accounts, and close customers faster.
Highlights
- Hundreds of templates for use cases across various verticals and departments
- Integrate with 30+ tools, including Zapier and Make, and a variety of data sources
- Sales pipeline tracking and lead capturing
- Account management
- 24/7 high-quality support, regardless of plan.
💡Best known for enabling non-tech users to easily and quickly build custom business apps—from portals and tools to a central hub for their entire operation.
Softr pricing
- Free plan: ✅
- Basic: $49 per month
- Professional: $139 per month
- Business: $269 per month
15. Calendly
The homepage of Calendly
Calendly is a valuable platform that helps sales teams schedule appointments and meetings effortlessly for sales. It helps coordinate schedules through emails by allowing people to share their availability and let others book a time that works for everyone. Its ease of use makes it a great productivity tool for sales professionals, allowing them to manage their schedules and increase sales.
Highlights
- Effective appointment scheduling
- Synchronization with Google Calendar and Outlook
- Automated appointment booking, rescheduling, and reminder sending
- Embedding scheduling page on your website
💡Best known for its accessible appointment scheduling features.
Calendly pricing
- Free plan ✅
- Standard: $12/seat per month
- Teams: $20/seat per month
- Enterprise: Contact Sales
16. RingCentral
The homepage of RingCentral
RingCentral RingCXTM, an omnichannel contact center solution, can help your business reach potential customers across 20+ digital channels, identify the next steps in sales conversations, generate effective sales plays, and automate routine tasks. This sales tool can boost productivity, accelerate pipeline growth, and produce positive results for your business.
Highlights
- Simple, easy-to-use app for all sales needs
- AI-generated call summaries, transcripts, and reports
- Powerful conversational intelligence and sentiment analysis capabilities
- Built-in task management, file sharing, and notifications
- Real-time guidance, coaching, and scoring
💡Best known for providing an all-in-onecommunications solution infused withAI-powered omnichannel routing, analytics and reporting, integrations with popular business applications, and more.
RingCentral pricing
RingCXTM
- Starts at $65/agent/month (paid annually)
17. DocuSign
The homepage of DocuSign
Using digital signature tools like DocuSign is crucial in the sales process as it improves the document signing process, making you forget about monotone tasks like printing, scanning, or faxing. Using the DocuSign app will save you time and reduce the chances of mistakes and delays, allowing sales teams to close deals much faster.
Highlights
- Fast document preparation and sending
- Powerful e-signature capabilities
- Reporting and analytics features
- Integration with other platforms through the Zapier tool
💡Best known for its practical and secure digital signature features.
DocuSign pricing
Has a free 30-day trial ✅
- Personal: $15 per month
- Standard: $45/user per month
- Business Pro: $65/user per month
18. Uniqode
The homepage of Uniqode
Some sales tools in the marketing process can provide unexpectedly high value for your business needs. The Uniqode platform offers a powerful QR Code generator with a user-friendly design and extensive features. Your team can easily craft static and dynamic QR Codes directly integrated into marketing materials. Using this tool can enhance your marketing processes and improve sales results.
Highlights
- User-friendly QR Code generation
- Building static and dynamic QR Codes
- Intuitive dashboards
- QR Code performance analytics
💡Best known for enhancing sales and marketing efforts by providing an easy-to-use QR Code generator.
Uniqode pricing
Has a free 14-day trial ✅
Billed annually only
- Starter: $5 per month
- Lite: $15 per month
- Pro: $49 per month
- Plus: $99 per month
- Business+: Custom pricing
19. Proposify
The homepage of Proposify
Proposify is one of the best proposal and quote software. It is a valuable tool for the sales process as it simplifies and enhances the creation of proposals, helping sales teams impress clients and close deals. Building a solid proposal is vital in sales as it helps businesses stand out and clearly convey their value proposition.
Highlights
- Creating, sending, and e-signing contracts
- Many custom templates
- Proposal performance analytics
- Accessible on mobile and desktop devices
💡Best known for simplifying the proposal creation process.
Proposify pricing
Has a free 14-day trial ✅
- Team plan: $49/user per month (Billed quarterly or annually)
- Business plan: Custom pricing
20. Customerly
The homepage of Customerly
Customerly is an all-in-one customer lifecycle solution designed to help companies manage client relationships, provide support, gather feedback, and automate many complicated processes. This tool stands out with its powerful live chat feature. It offers advanced options like conversational AI, video chat, screen sharing, and chat previews, enhancing customer interactions and boosting sales.
Highlights
- Innovative live chat tools
- Pre-chat surveys, smart assignment rules, and in-chat help center
- Multi-language support
- Analytics for team performance
- Accessible on mobile devices
💡Best known for providing robust live chat tools.
Customerly pricing
Has a free 14-day trial ✅
- Essential: $9 per month
- Startup: $49 per month
- Pro: $99 per month
- Enterprise: $299 per month
21. Phoneburner
The homepage of PhoneBurner
PhoneBurner is a powerful cold-calling tool designed to accelerate outreach efforts and streamline the sales process. In short, it is a service that helps your employees make more calls in less time. With PhoneBurner, you can automate tasks like logging calls and distributing leads, making your sales process faster and more effective.
Highlights
- Ability to make multiple calls at once
- Providing local area codes for your calls
- Call recording feature
- Automated 1-click emails and SMS of call results
💡Best known for its cold-calling features, boosting efficiency and call volume.
Phoneburner pricing
- Standard: $149/user per month
- Professional: $179/user per month
- Premium: $199/user per month
22. SalesRabbit
The homepage of SalesRabbit
If your company performs field or outside sales, you definitely need to check out this tool. SalesRabbit is a platform designed to help sales teams, offering features like territory management, document imaging, and presentation tools, which are ideal for face-to-face sales. SalesRabbit's unique outside sales app will help your team stay organized, focused, and productive.
Highlights
- Sales territory mapping option
- Team performance tracking
- Geographical lead tracking
- Powerful route planner
- Customizable and easy-to-use interface
💡Best known for its outside sales management features.
SalesRabbit pricing
- Free plan ✅
- Team: $41/user per month (Billed quarterly)
- Pro: $55/user per month (Billed quarterly)
- Enterprise: Custom pricing
23. Trainual
The homepage of Trainual
Training your team is essential for maintaining a high level of productivity, whether they are new employees or experienced professionals. Trainual is a valuable tool for sales teams, offering a centralized platform for organizing and managing training materials and processes. With this outstanding software, you can ensure your team is always up to speed and performing at their best.
Highlights
- Centralized training feature
- Creating interactive training manuals, materials, videos, and presentations
- Assessments and interactive tests
- Connection with other platforms like Asana and Slack
- Mentoring options
💡Best known for its intuitive team training management options.
Trainual pricing
Has a free 7-day trial ✅
- Small Business: $300 per month
- Growth Business: $500 per month
- Unlimited: Custom pricing
24. KrispCall
The homepage of KrispCall
KrispCall is a reliable cloud-based phone system for sales teams, offering extensive features and virtual numbers from over 100 countries. Trusted by 4,500+ companies, it enables global brand presence and allows agents to manage multiple international numbers efficiently.
Highlights
- Unified callbox to never miss a conversation
- Shared number for better call handling
- Call monitoring to supervise agents’ performance
- Support integration with several CRM and business tool
Best known for providing affordable business telephony, which promotes teamwork and collaboration
KrispCall pricing
- Essential - $15 per user per month
- Standard - $ 40 per user per month
- Enterprise - Custom
25. SalesIntel
The homepage of SalesIntel
SalesIntel enables sales and marketing teams to find active buyers and contact information of prospects. The SalesIntel platform offers human-verified contacts including emails and mobile phones. It also includes key features such as data enrichment, company technographics, firmographics, B2B buyer intent data and website visitor look-up -- VisitorIntel.
Highlights
- Database of 200M+ contacts with emails and mobile phone numbers
- 2,000+ person research team for on-demand research
- Integration with Salesforce, HubSpot and other CRMs
- Real-time Prospecting with RevDriver, SalesIntel's Chrome extension
SalesIntel pricing
Has a free 14-day trial ✅
- Individual: $69 per month
- Teams: $199 per month
- Professional: Custom pricing
26. Clodura.ai
The homepage of Clodura.ai
Clodura.ai is a cutting-edge B2B sales intelligence platform that leverages AI technology to revolutionize lead generation and sales outreach. Designed for sales teams, Clodura.ai enables you to access a vast database of company and contact information, empowering you to connect with decision-makers effectively. With Clodura.ai, businesses can streamline their sales strategies, identify high-quality leads, and boost their revenue.
Highlights
- User-friendly interface for seamless navigation
- Access to 600M+ verified contacts and 125M direct dials.
- AI-powered features for intent data and sales predictions
- pre-built email campaigns for outreach
- Integrations with leading CRM platforms like Salesforce, HubSpot, Zoho CRM, and more
💡 Best known for helping sales teams discover and engage with potential customers through precise lead intelligence and automation.
Clodura.ai pricing
- Free plan: ✅
- Prospect Plan: $39 per user per month.
- Prospect Pro Plan: $69 per user per month
5 tips to boost success in sales
Now that we've shown you a comprehensive sales tech stack, it's clear that choosing the right tool is crucial for boosting your sales process and achieving your specific goals. To help you make the best choice, we've prepared a list of 5 helpful tips to simplify your tool-selecting process:
Key points to boost success in sales
- Clarify your needs: You can start by identifying the specific tasks or challenges you want to see in your sales tool. Consider things like lead management, sales data organization, communication tracking, or reporting needs.
- Check tool’s user-friendliness: Prioritize easy-to-use tools that align with your team's skill level. Choose platforms with simple interfaces that are easy to learn, especially if your team has different levels of tech skills.
- Consider platforms’ pricing plans: Look for tools that offer free plans or trials to save on costs, and think of the total expenses, including setup, subscriptions, and extras like integrations. You need to pick a tool that gives you the most value for your budget.
- Pay attention to integrations: Make sure the tool can connect with your other apps and platforms like CRM, email, and marketing tools. This integration is crucial because you're likely using several different systems in your sales process.
- Always follow the trends: Try to check sales and technology news and pick a tool that fits those trends. This way, you won't have to switch tools as often, and you'll stay competitive in the long run.
Final words
In conclusion, the world of sales is changing, and nowadays, it's nearly impossible to run a successful business without using online tools and software in your sales process. With a vast amount of sales platforms available and countless tools in the online space, finding the right one can be quite challenging.
Thankfully, we've made the platform search process easier by introducing you to the top 20+ sales tools for your business in 2025. Also, with our 5 helpful tips, you'll be equipped to make informed decisions that will drive your business toward success.
Yulia is a content writer at forms.app. She has skills in advertising and translating. Using her knowledge in these departments, she researches marketing topics and creates articles. Yulia loves to travel, learn different languages, and explore new things. Her expertise lies in the best tools and marketing.
