20+ Best sales tools for your business in 2025

In today's competitive business environment, focusing only on the quality of your product or service is no longer enough to ensure success. Building strong relationships and effective customer communication are vital components of a successful business strategy. Customers are not just looking for a great product; they also wait for personalized experiences, reliable support, and meaningful brand interactions. 

Sales tools and techniques are crucial in boosting your company’s growth and efficiency. In this article, we prepared a great sales tools list, which includes the 20+ best sales platforms for all your needs. Additionally, you can discover our special tips to improve your sales strategies and achieve greater success. 

Why use sales tools for your business

Whether you own a small business or lead a large corporation, using sales tools and software can provide many advantages. Before delving deeper into the benefits of these helpful services, let's first clarify what sales management tools are: 

💡Sales tools are apps that optimize the sales process and assist you in performing sales tasks faster. Depending on the types of sales, they include CRM software, sales intelligence tools, and analytics services.

These platforms are essential for sales professionals, from managing interactions with potential clients to providing communication through various channels like social media, email, and video conferencing. Below, you can explore the main benefits of utilizing our helpful tools for sales and uncover valuable insights:  

Pros of using sales tools

💡Leads in lead management are potential clients interested in a company's products or services. It shows that they may be interested in purchasing or learning more.

20+ Amazing sales tools for your business

Sales tools are diverse applications and software that help companies manage different aspects of the sales cycle more easily. Customer Relationship Management (CRM) tools, for example, track customer interactions to improve relationships and enhance user experience. Analytics tools offer insights into sales trends, and sales enablement tools provide resources for training your team. 

With the variety of tools available to boost your sales process, selecting platforms that suit your specific needs is crucial. Below, you can explore our list of 20+ top sales tools tailored to boost your success, complete with valuable highlights and details on pricing plans: 

1. forms.app

The homepage of forms.app

forms.app is an online form builder powered by innovative AI technology tailored to make the form creation process easier and faster. With forms.app, you can quickly craft great forms, surveys, and quizzes. It helps companies gather valuable customer data, such as feedback, preferences, and contact details, which can be used to tailor sales strategies and improve customer engagement. 

Highlights

💡Best known for providing an easy creation of customized forms for gathering customer information and boosting the sales process.

forms.app pricing

2. HubSpot CRM

The homepage of HubSpot CRM

HubSpot CRM is a platform that helps sales professionals manage their contacts, sales, marketing, and lead nurturing in one place. Its CRM features keep track of your leads and clients at every stage of their journey, giving you a clear view of their interactions and connections with your business. 

Highlights

💡Best known for its easy-to-use customer relationship management options and features.

HubSpot CRM pricing

3. Copper

The homepage of Copper

Copper is also a customer relationship management (CRM) platform designed for businesses that use Google Workspace. It seamlessly integrates with many Google applications, making it easy to adopt for those already familiar with Google's platform. With this tool, you can manage multiple sales tasks, enrich contacts, and save time with full Google Workspace integration. 

Highlights

💡Best known for providing ideal CRM solutions for businesses, being a partner of the Google platform.

Copper pricing

Has a free 14-day trial ✅

4. Owler

The homepage of Owler

Owler is a platform that provides insights into target companies and their buying teams, helping B2B marketers and sellers personalize outreach and stay informed about prospects. This platform is valuable for sales, providing clear data visualizations, daily reports, and access to many tools. Also, using Owler in your business journey can help promote collaboration between sales and marketing teams. 

Highlights

💡Best known for providing valuable information about changes within your target companies.

Owler pricing

5. Apollo.io

The homepage of Apollo.io

Apollo.io is a sales intelligence platform that provides tools for engaging with prospects and establishing a robust go-to-market strategy. It offers a database with millions of contacts and companies, helping teams discover new customers and control activities effectively. Apollo.io is valuable for ABM marketing as it gives suggestions for messaging potential clients based on their activity. 

Highlights

💡Best known for being a great AI-powered platform for conducting ABM marketing and accessing more prospects.

Apollo.io pricing

6. Clean Email

The homepage of Clean Email

Besides important tasks like analyzing data or thinking of a sales strategy, managing your mailbox is still on your to-do list. Clean Email is a valuable tool for sales professionals as it helps streamline and organize email management tasks. Features like folder creation or unsubscribing from email lists help employees stay organized and focused on essential tasks. 

Highlights

💡Best known for its ability to organize email inboxes efficiently.

Clean Email pricing

Has a free 14-day trial ✅

7. EmailAnalytics

The homepage of EmailAnalytics

If you're looking for an email management tool that offers specific benefits for your sales process, consider exploring this tool. EmailAnalytics is a valuable platform for team managers seeking insights into their team's email activity that directly impacts sales performance. The tool visualizes important metrics such as email sending, response times, and activity trends by day and time. 

Highlights

💡Best known for visualizing and analyzing your team email activity.  

EmailAnalytics pricing

8. Dialpad

The homepage of Dialpad

If your sales team needs assistance improving conversations and communication, we have a perfect tool for you. Dialpad is a cloud-based phone system and collaboration platform that offers features like call analytics and recording. Dialpad is valuable for the sales process, improving sales calls, enabling easy collaboration, and helping streamline sales workflows.

Highlights

💡Best known for its AI-powered voice intelligence options, improving sales and customer interactions.

Dialpad pricing

Has a free 14-day trial ✅

Business communications

AI meetings

AI Contact Center

AI Sales Center

9. Hunter.io

The homepage of Hunter.io

Hunter.io is an all-in-one cold outreach tool designed to streamline your prospecting efforts and enhance your sales strategy. By combining a comprehensive database of verified email addresses with powerful outreach features, Hunter.io helps sales teams connect with potential prospects efficiently and effectively.

Highlights

💡Best known for providing a robust platform for cold outreach, making it easier to find and connect with the right prospects.

Hunter.io pricing

10. Guru

The homepage of Guru

Guru is an AI-powered tool that serves businesses as an enterprise search engine, wiki, and intranet. It helps sales teams find the information they need, saving time and allowing them to focus on selling. Also, Guru can identify knowledge gaps and connect users with experts. It is an excellent tool that gathers and organizes essential information into one easy-to-access online space.

Highlights

💡Best known for its AI-powered search and knowledge management platform.

Guru pricing

Has a free 30-day trial ✅

11. Pipedrive

The homepage of Pipedrive

If you're currently focusing on pipeline management, consider exploring the Pipedrive platform. It's a user-friendly tool that simplifies sales processes with deal tracking, contact management, and automation. Pipedrive's visual pipeline management helps teams stay organized and close deals more efficiently. It is a valuable service for sales professionals looking to streamline their work process. 

Highlights

💡Best known for its intuitive visual pipeline management features.  

Pipedrive pricing

Has a free 14-day trial ✅

12. LivePlan

The homepage of LivePlan

LivePlan is a valuable tool for sales professionals and entrepreneurs, especially for new business operations. LivePlan mainly aims to help you create a business plan with projected revenue and financial forecasts. It also enables you to track your actual sales performance against these projections. This tool is excellent for sales forecasting, making it essential for new businesses looking to succeed.

Highlights

💡Best known for being an ideal forecasting tool for new businesses and entrepreneurs.  

LivePlan pricing

35-day money-back guarantee ✅

13. Slack

The homepage of Slack

Collaboration and communication are essential in the sales process as they help streamline workflows and drive better results. Slack helps sales teams stay connected and coordinate work in the same office or remote. This great tool shortens the sales cycle by bringing together team members, partners, experts, and sales data in one place, leading to more deals.

Highlights

💡Best known for providing high-quality communication and collaboration for sales teams.

Slack pricing

14. Softr

The homepage of Softr

Softr is the simplest platform for creating custom sales tools to manage your entire funnel without developer resources and without breaking the bank. With its integration capabilities, users can connect their apps to databases, manage customer relationships, collaborate with their team on deals, manage accounts, and close customers faster.

Highlights

💡Best known for enabling non-tech users to easily and quickly build custom business apps—from portals and tools to a central hub for their entire operation.

Softr pricing

15. Calendly

The homepage of Calendly

Calendly is a valuable platform that helps sales teams schedule appointments and meetings effortlessly for sales. It helps coordinate schedules through emails by allowing people to share their availability and let others book a time that works for everyone. Its ease of use makes it a great productivity tool for sales professionals, allowing them to manage their schedules and increase sales.

Highlights

💡Best known for its accessible appointment scheduling features.

Calendly pricing

16. RingCentral

The homepage of RingCentral

RingCentral RingCXTM, an omnichannel contact center solution, can help your business reach potential customers across 20+ digital channels, identify the next steps in sales conversations, generate effective sales plays, and automate routine tasks. This sales tool can boost productivity, accelerate pipeline growth, and produce positive results for your business.

Highlights

💡Best known for providing an all-in-onecommunications solution infused withAI-powered omnichannel routing, analytics and reporting, integrations with popular business applications, and more.

RingCentral pricing

RingCXTM

17. DocuSign

The homepage of DocuSign

Using digital signature tools like DocuSign is crucial in the sales process as it improves the document signing process, making you forget about monotone tasks like printing, scanning, or faxing. Using the DocuSign app will save you time and reduce the chances of mistakes and delays, allowing sales teams to close deals much faster. 

Highlights

💡Best known for its practical and secure digital signature features.

DocuSign pricing

Has a free 30-day trial ✅

18. Uniqode

The homepage of Uniqode

Some sales tools in the marketing process can provide unexpectedly high value for your business needs. The Uniqode platform offers a powerful QR Code generator with a user-friendly design and extensive features. Your team can easily craft static and dynamic QR Codes directly integrated into marketing materials. Using this tool can enhance your marketing processes and improve sales results.

Highlights

💡Best known for enhancing sales and marketing efforts by providing an easy-to-use QR Code generator.

Uniqode pricing

Has a free 14-day trial ✅

Billed annually only

19. Proposify

The homepage of Proposify

Proposify is one of the best proposal and quote software. It is a valuable tool for the sales process as it simplifies and enhances the creation of proposals, helping sales teams impress clients and close deals. Building a solid proposal is vital in sales as it helps businesses stand out and clearly convey their value proposition. 

Highlights

💡Best known for simplifying the proposal creation process.

Proposify pricing

Has a free 14-day trial ✅

20. Customerly

The homepage of Customerly

Customerly is an all-in-one customer lifecycle solution designed to help companies manage client relationships, provide support, gather feedback, and automate many complicated processes. This tool stands out with its powerful live chat feature. It offers advanced options like conversational AI, video chat, screen sharing, and chat previews, enhancing customer interactions and boosting sales. 

Highlights

💡Best known for providing robust live chat tools.

Customerly pricing

Has a free 14-day trial ✅

21. Phoneburner

The homepage of PhoneBurner

PhoneBurner is a powerful cold-calling tool designed to accelerate outreach efforts and streamline the sales process. In short, it is a service that helps your employees make more calls in less time. With PhoneBurner, you can automate tasks like logging calls and distributing leads, making your sales process faster and more effective.

Highlights

💡Best known for its cold-calling features, boosting efficiency and call volume.  

Phoneburner pricing

22. SalesRabbit

The homepage of SalesRabbit

If your company performs field or outside sales, you definitely need to check out this tool. SalesRabbit is a platform designed to help sales teams, offering features like territory management, document imaging, and presentation tools, which are ideal for face-to-face sales. SalesRabbit's unique outside sales app will help your team stay organized, focused, and productive. 

Highlights

💡Best known for its outside sales management features.  

SalesRabbit pricing

23. Trainual

The homepage of Trainual

Training your team is essential for maintaining a high level of productivity, whether they are new employees or experienced professionals. Trainual is a valuable tool for sales teams, offering a centralized platform for organizing and managing training materials and processes. With this outstanding software, you can ensure your team is always up to speed and performing at their best. 

Highlights

💡Best known for its intuitive team training management options.  

Trainual pricing

Has a free 7-day trial ✅

24. KrispCall

The homepage of KrispCall

KrispCall is a reliable cloud-based phone system for sales teams, offering extensive features and virtual numbers from over 100 countries. Trusted by 4,500+ companies, it enables global brand presence and allows agents to manage multiple international numbers efficiently.

Highlights

Best known for providing affordable business telephony, which promotes teamwork and collaboration

KrispCall pricing

25. SalesIntel

The homepage of SalesIntel

SalesIntel enables sales and marketing teams to find active buyers and contact information of prospects. The SalesIntel platform offers human-verified contacts including emails and mobile phones. It also includes key features such as data enrichment, company technographics, firmographics, B2B buyer intent data and website visitor look-up -- VisitorIntel.

Highlights

SalesIntel pricing

Has a free 14-day trial ✅

26. Clodura.ai

The homepage of Clodura.ai

Clodura.ai is a cutting-edge B2B sales intelligence platform that leverages AI technology to revolutionize lead generation and sales outreach. Designed for sales teams, Clodura.ai enables you to access a vast database of company and contact information, empowering you to connect with decision-makers effectively. With Clodura.ai, businesses can streamline their sales strategies, identify high-quality leads, and boost their revenue. 

Highlights

💡 Best known for helping sales teams discover and engage with potential customers through precise lead intelligence and automation. 

Clodura.ai pricing

5 tips to boost success in sales

Now that we've shown you a comprehensive sales tech stack, it's clear that choosing the right tool is crucial for boosting your sales process and achieving your specific goals. To help you make the best choice, we've prepared a list of 5 helpful tips to simplify your tool-selecting process:

Key points to boost success in sales

Final words

In conclusion, the world of sales is changing, and nowadays, it's nearly impossible to run a successful business without using online tools and software in your sales process. With a vast amount of sales platforms available and countless tools in the online space, finding the right one can be quite challenging.

Thankfully, we've made the platform search process easier by introducing you to the top 20+ sales tools for your business in 2025. Also, with our 5 helpful tips, you'll be equipped to make informed decisions that will drive your business toward success.