18 Great Qualtrics alternatives to try out in 2025 (paid & free)

In the developing and changing world, information is very important in every field. From small businesses to the largest companies, collecting information has an important place. There are many different ways of collecting information. One of these methods is to create a survey. You can bring paper surveys to people by going door to door or through a center. As another alternative, online surveys are more applicable to gathering information in line with the digital world.

Online surveys are preferred in terms of both time-saving and cost-effective features. Due to the many good aspects of online surveys, different survey-maker tools have emerged. There are vehicles with different prices and different features. Qualtrics is a survey maker that many people use to create surveys. But you may want to turn to Qualtrics alternatives for many reasons. In this article, we will go over 18 alternative survey makers to Qualtrics.

TL;DR List for Qualtrics alternatives

1. forms.app

2. SurveySparrow

3. Formbricks

4. SurveyPlanet 

5. Google Forms

6. Affiniv

7. SurveyLegend 

8. Zonka Feedback

9. FreeOnlineSurvey

10. Alchemer 

11. Formstack 

12. Typeform 

13. BlockSurvey 

14. Survicate 

15. Paperform 

16.  sogolytics (SoGoSurvey)

17. Survio

18. ZohoSurvey

What is Qualtrics?

Qualtrics is an easy-to-use survey maker tool with which you can create surveys. Even someone who has never created a survey before can easily create surveys on various topics with Qualtrics. You can use it for many different purposes, such as market research and data processing. Qualtrics prices are as follows:

Qualtrics pricing

Qualtrics can be useless because it has very few features. Moreover, there are not many features in the only membership type with a certain price. For more pricing information and features, you should book a demo from Qualtrics, which is a waste of time for both parties.

18 Awesome alternatives to Qualtrics in 2025

To create surveys, you have various alternatives. If you need more advanced features, this tool might not be enough for you. So, it is better to check Qualtrics competitors to compare other options. Here are both free and paid 18 Qualtrics alternatives: 

1. forms.app

#1 Qualtrics alternative - forms.app

One of the first Qualtrics free alternatives is the forms.app. With forms.app, you can enjoy creating surveys both for free and with paid memberships. You can create charming surveys quickly, where you can benefit from all the advanced features even with its free membership. Highlights and prices are as follows:

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2. SurveySparrow

#2 Qualtrics alternative - SurveySparrow

SurveySparrow is one of the tools with which you can create online surveys thanks to its free plan. There are also paid memberships available. In general, the price increases with the number of responses. You can collect data on different subjects and establish closer relationships with your customers or employees. Some important features and prices are as follows:

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3. Formbricks

#3 Qualtrics alternative - Formbricks

Another, and the only open-source alternative to Qualtrics, is Formbricks. It is the best choice for data privacy and ownership, as all data never leaves your systems! With Formbricks you can create both link-based surveys as well as targeted in-product surveys. You can also use Formbricks Cloud to get started quickly. Here are the most popular features, followed by pricing details:

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4. SurveyPlanet

#4 Qualtrics alternative - SurveyPlanet

SurveyPlanet is a survey maker tool with many different features. If customer experience management is important to you, you can easily collect customer feedback with these features. Additionally, you can archive surveys and view them whenever you need them. Some of the prominent features and prices are as follows:

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5. Google Forms

#5 Qualtrics alternative - Google Forms

The world-famous Google also has a survey tool called Google Forms. With Google Forms, it is possible to create simple surveys without paying any money. If you are in a business where you will not make a profit, Google Forms may be a sensible option. Also, you can check the comparison of forms.app and Google Forms. Some prominent features are as follows:

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6. Affiniv

#6 Qualtrics alternative - Affiniv

Affiniv is an all-in-one customer feedback and experience management platform, designed to help businesses run surveys, get AI-powered insights, and take actions - all within a seamless workflow. As an alternative to Qualtrics, Affiniv offers more flexibility with features like custom dashboard and reports for enterprises, at less than half the price of Qualtrics. Affiniv is easy to use, highly customizable, and requires no technical skills. Some important features and prices are as follows:

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7. SurveyLegend

#7 Qualtrics alternative - SurveyLegend

One of Qualtrics' competitors is SurveyLegend. With SurveyLegend's advanced features, you can easily obtain data collection and feedback collection through surveys. You can also prepare eye-pleasing surveys with SurveyLegend in a very short time. Here are some key features and pricing:

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8. Zonka Feedback

#8 Qualtrics alternative - Zonka Feedback 

Zonka Feedback is a comprehensive customer feedback and experience management platform that enables organizations to collect and measure user insights across multiple channels. As an alternative to Qualtrics, Zonka Feedback offers more cost-effective plans and pricing for similar features that the former offers. It comes with in-depth survey reporting, white-labeling, CX automation, real-time insights & notifications, and more.

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9. FreeOnlineSurvey

#9 Qualtrics alternative - FreeOnlineSurvey

If you care about user experience, FreeOnlineSurvey is the survey maker for you. By creating customer surveys, you can collect feedback data easily, and you can improve your business on any subject you want. In addition, you can attract more attention due to the designs that appeal to the eye. Some important features and prices are as follows:

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10. Alchemer

#10 Qualtrics alternative - Alchemer

Another Qualtrics alternative is Alchemer. If you are doing market research or trying to collect feedback from your customers, Alchemer is a preferred survey maker. The only downside is that the prices are quite high. For this reason, it can be challenging for small businesses. Some important features and prices are as follows:

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11. Formstack

#11 Qualtrics alternative - Formstack

It is a powerful survey maker tool that can rival Formstack Qualtrics. Formstack has quite advanced features, but it does not have a free plan that users can use for free. There is a free trial that you can try for only 14 days. For this reason, you may want to take a look at Formstack alternatives. Some important features and prices of Formstack are as follows:

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12. Typeform

#12 Qualtrics alternative - Typeform

Typeform is a different survey tool besides Qualtrics. Thanks to Typeform's rich design options, you can quickly and simply build captivating surveys. You don't need to consider survey questions while using pre-made templates. The following list includes Typeform's key attributes and costs:

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13. BlockSurvey

#13 Qualtrics alternative - BlockSurvey

BlockSurvey is a survey maker tool known especially for providing privacy. With BlockSurvey, you can be sure that your customers' or employees' feedback and private information are protected without hesitation. For this reason, it can be preferred especially when conducting market research for the safety of respondents. Some important features and prices are as follows.

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14. Survicate

#14 Qualtrics alternative - Survicate

Another survey maker tool that can be an alternative to Qualtrics is Survicate. Thanks to the advanced features of Survicate, it is very easy to create surveys that will attract people's attention. You may have to buy a paid membership because the free plan does not have many features. But paid memberships are also quite expensive. Highlights and prices are as follows:

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15. Paperform

#15 Qualtrics alternative - Paperform

It is one of the very popular survey tools on Paperform. With Paperform, it helps many of your jobs to be finished early. It is very easy to prepare professional-looking surveys with its many features. Paperform's features and prices that you should pay attention to are as follows.

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16. sogolytics (SoGoSurvey)

#16 Qualtrics alternative - sogolytics (SoGoSurvey)

Another important online survey platform is SoGoSurvey, or with its new name, sogolytics. With sogolytics, you can effortlessly create surveys and benefit from them in any field. By improving your data analysis, you can also collect better results from your surveys. Some highlights and prices of sogolytics, which only accepts annual payments, are as follows:

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17. Survio

#17 Qualtrics alternative - Survio

Another online survey maker platform is Survio. With Survio, you can quickly create surveys on various topics and purposes with pre-made templates. With its advanced features, you can prepare surveys that will be easy to answer for users. Thus, you can ensure more participation in your survey. Some important features and prices are as follows:

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18. Zoho Survey

#18 Qualtrics alternative - Zoho Survey

The last popular survey maker tool that can be an alternative to Qualtrics is Zoho Survey. With Zoho Survey, even people who have never created a survey before can quickly create surveys and collect data in any area. Thanks to its average prices, it is suitable for both small and large businesses. Some features and prices are as follows:

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How do I choose the right survey maker tool for your business?

It can be difficult for people to choose the right tools for their needs, especially when they have many options. For this reason, we have prepared a list of 18 different survey tools where you can compare their prices. If you still have question marks while choosing the survey maker tool that is suitable for you after 18 Qualtrics alternatives, following the recommendations below will make your job a little easier.

Wrapping it up

In summary, Qualtrics offers users advanced features in many ways and helps them create more professional-looking surveys in less time. However, only a few survey themes and question types are free on its free plan. Additionally, the starting price starts at 26.25 Euros, and you need to contact Qualtrics to find out how much you should pay for more features.

Instead of Qualtrics, it might make more sense to use a survey maker tool like forms.app, where you can use all the features even in its free plan. Whether simple or professional looking, you can create free surveys with the advanced features of forms.app. In addition, you can benefit from memberships suitable for every budget to get even better results. If you want to collect data without wasting your time, don't forget to use the eye-catching features of forms.app.