10+ Best market research tools for your business

Running a business effectively involves making informed decisions, and market research is an invaluable tool for gathering the needed information. Understanding market trends, customer preferences, and competition activity is crucial in the dynamic of the modern business world. Using the proper market research platforms is vital for your successful work results.

Our helpful article will introduce you to the 10+ online market research tools, including many free options. You can discover the power of these useful products and services that offer many consumer insights and help you craft effective market strategies. Also, you will explore important benefits of tools for market research that will boost your business process. 

Why do you need market research tools?

Understanding your market and your customers is essential for every company’s success.  By getting to know your market dynamics and what customers want, you can shape effective strategies, improve client experiences, and set your business on a path to success.

💡Market research is the process of gathering information about your target audience and consumers to improve your business's marketing strategies.

For successful research, you need the right tools. Market research tools help collect and analyze data, providing valuable insights for informed decision-making. Market research tools for startups and businesses are essential for many reasons. Below, we will show you the main advantages with some helpful details:

👉🏼Improving your customer experience: By gathering data and feedback with market research tools, you gain valuable insights into what your customers like or dislike. So, later, you can improve your products and services based on their needs and preferences.

👉🏼Protection against risks: You can identify both threats and opportunities for your business. These services help you understand what challenges might come your way and spot opportunities you might not have noticed.

👉🏼Wise budget planning: By using market research tools, you gain a deeper understanding of your target audience, industry trends, and potential challenges. Making a thoughtful budget plan helps your investments match your customer's needs and market dynamics. 

👉🏼Effective planning: When you use online research tools to gather information and analyze data, you can better understand your business landscape quickly. It gives you more time and data for successful planning. 

👉🏼Staying updated on trends: Market research tools help businesses stay informed about the latest developments and shifts in consumer behavior.

10+ Must-have market research tools to boost your success

Market research is the key to moving your business forward using data analysis and analytics tools to inform and shape your decisions. With the best marketing tools in your hands, the working process can be easy and smooth. 

Discover the power of market research and gain new skills with our 10+ must-have platforms. Below, you can explore various excellent services, insights into their key features, pricing plans, and even some free market research tools:

1. forms.app

#1 Best market research tool - forms.app

forms.app is a perfect platform for building online forms, surveys, and quizzes. You can create surveys, targeted evaluation forms, or engaging social media quizzes to gather valuable insights.

Its user-friendly interface and rich template library make it practical for businesses seeking to conduct effective market research surveys and enhance customer experience. In addition, forms.app has the features, such as conditional logic and scoring, which are often required in market research.

💡Explore the best marketing survey types for building surveys and use them for your successful market research process. 

Highlights

💡Best known for creating effective surveys and collecting information with no effort. 

forms.app pricing

2. SEMrush

#2 Best market research tool - SEMrush

SEMrush is a valuable tool for improving online visibility and gaining marketing insights. It helps with SEO, PPC, social media, and content marketing campaigns. With SEMrush, you can analyze your competitors, discover valuable keywords, and optimize your pages for better search engine rankings. Explore every function of SEMrush to improve your digital marketing strategy.

Highlights

💡Best known for its insights into SEO, keyword research, and competitive analysis.

SEMrush pricing

3. Make My Persona

#3 Best market research tool - Make My Persona

HubSpot's Make My Persona tool is a valuable resource for crafting detailed buyer personas tailored to your potential new product. It helps you figure out who your potential buyers are by considering their age and career details. You can create multiple personas for different marketing campaigns. This tool is a way to sharpen your marketing strategies and connect with your target audience more effectively.

Highlights

💡Best known for creating personalized buyer personas by considering demographic and psychographic data.

Make My Persona pricing

4. Statista

#4 Best market research tool - Statista

Statista is a really helpful service for market research. It takes data from trustworthy reports on the internet and turns them into easy-to-understand charts and visuals. All these charts get updated as time passes, so you always get the latest information. It's a handy tool for businesses and companies to access valuable data and make smart decisions quickly.

Highlights

💡Best known for making complex data easy to understand with clear visuals.

Statista pricing

Single accounts (billed annually only)

Business solutions (billed annually only)

5. Google Trends

#5 Best market research tool - Google Trends

Some market research tools are free to use, and here is one of them. Google Trends is a robust market analysis tool that tracks the popularity of Google search topics over time and by location. It provides valuable insights for identifying trends, comparing terms, and optimizing content strategies. This tool simplifies data analysis, making it essential for businesses. 

Highlights

💡Best known for providing valuable insights into the popularity and trends of search queries. 

Google Trends pricing

6. Zonka Feedback

#6 Best market research tool - Zonka Feedback

Zonka Feedback is a versatile platform for creating customized surveys and feedback forms for customers and employees. Its intuitive interface, comprehensive templates, multi-channel feedback collection, and real-time reporting make it ideal for businesses to enhance customer experience and manage feedback effectively.

Highlights

💡Best known for creating effective feedback surveys and analyzing customer and employee experiences effortlessly.

Zonka Feedback pricing

7. Tableau

#7 Best market research tool - Tableau

Tableau is a powerful business intelligence tool with many benefits for the market research process. It allows users to connect with various data sources and transforms raw data into visually compelling charts, graphs, and dashboards. This visual approach helps businesses analyze information and make wise decisions.

Highlights

💡Best known for its user-friendly features that make data analysis simple and effective.

Tableau pricing

Billed annually only

8. Prisync

#8 Best market research tool - Prisync

Prisync tracks unlimited competitors and automates pricing for online merchants to analyze market positioning. Importing products and syncing your data is very quick. You can make price comparisons on any website, Shopify, Google Shopping, Amazon, Magento. It automatically adjusts prices whenever there’s a change in the market to boost profitability.

Highlights

💡Best known for its capability to track competitor price changes quickly and adjust dynamic prices daily.

Pricing

9. Loop11

#9 Best market research tool - Loop11

Loop11 is an online usability testing tool that lets you create surveys with tasks for users on a chosen website. It looks like a real usability test but works remotely, allowing you to test as many users as you need. Loop11 service is cost-effective, versatile across devices, and provides useful features, making it perfect for market research. 

Highlights

💡Best known for its testing options, participant flexibility, and efficient data analysis.

Loop11 pricing

Has a free 14-day trial ✅

10. BuzzSumo

#10 Best market research tool - BuzzSumo

BuzzSumo is a powerful content marketing and social media research service that analyzes content and social media platforms. It helps you discover trending topics, understand what content resonates on social media, and find influencers to boost your content. BuzzSumo is your go-to tool for accurate social share counts and valuable insights across blog posts and social media.

Highlights

💡Best known for analyzing content and tracking trends across social media platforms.

BuzzSumo pricing

Has a free 30-day trial ✅

11. ClickUp

#11 Best market research tool - ClickUp

We have an excellent solution if you're searching for the best tools for entrepreneurs and business owners to manage your competitor research. ClickUp is an all-in-one solution that is perfect for managing competitive analysis insights. It also provides powerful features like ClickUp Whiteboards for collaborative strategy analysis and ClickUp Docs for document creation and sharing.

Highlights

💡Best known for being an all-in-one tool for project management and competitive analysis.

ClickUp pricing

12. Brand24

#12 Best market research tool - Brand24

Brand24 is a robust media monitoring tool powered by AI, offering real-time sentiment analysis across a wide range of online platforms, including social media, blogs, forums, and news sites. It helps you quickly understand if the mentions are positive, negative, or neutral. Features like sentiment analysis and automated reporting provide valuable insights into your brand's reputation and customer feedback.

Highlights

💡Best known for its powerful media monitoring and sentiment analysis capabilities.

Brand24 pricing

Has a free 14-day trial ✅

Final words

In summary, market research tools are crucial for every business and company’s success. They help you understand your customers' behavior, make informed decisions, and stay ahead of industry trends. If you plan to protect your business from risks, effectively plan, improve customer experiences, or stay updated on trends, these tools offer valuable options.

Our article introduced you to 10+ must-have market research tools, showing their key features, pricing plans, and even some free options. You also discovered the key advantages of using market research platforms through our insights. Consider using these tools to enhance decision-making and boost your business for fast growth!