20+ Best marketing tools to use in 2024

Marketing can become stronger with the right marketing tools. Since the time changes rapidly, it is important to keep up with the latest trends. Marketing and tools are inseparable for better performance. If you want to strengthen your marketing game, you are in the right place. 

In our article, we have gathered the best tools for marketers to use in 2024. Each of the digital marketing tools listed above has a particular aim of usage, and we share the main features with you. So, if you need the 20+ best marketing tools for your business, keep reading because you will see the tools, including the best email marketing tools and more!

What is a marketing tool?

A marketing tool can be a website, application, or technique that helps businesses to promote their services and products better. 

Marketing tools might differ based on the aim, such as email marketing, social media marketing, content marketing, etc. Each marketing tool has various ways to ease team members’ work. 

Why should you use a marketing tool?

Using marketing tools will help your business, for sure. Under this title, we have gathered the advantages of using marketing tools to boost your strength. If you want to be more convinced about the issue, you need to consider these advantages of using marketing tools, they:

20+ useful marketing tools that will boost your rates

As discussed above, marketing tools are a great solution for the marketing team. As long as you know how to use them efficiently, you can take advantage of each of them. But no worries because we have explained to you the essential explanations. Here is the list of 20+ best digital marketing tools for your business:  

1. forms.app

#1 Best marketing tools - forms.app

forms.app is an excellent online form-builder to share surveys, forms, quizzes, and polls & questionnaires. As an all-around form creator, forms.app has various uses. For example, you can use forms.app to complete your marketing workflow. Or, you can collect feedback for a better service. ✨

Highlights

💡forms.app is best known for gathering feedback and collecting data.

forms.app pricing

2. Mailchimp

#2 Best marketing tools - Mailchimp 

Mailchimp is one of the most well-known marketing automation tools. This email marketing campaign allows your company to manage and communicate with clients as an all-in-one email marketing platform. If you also want to benefit from AI marketing tools, Mailchimp shares its AI growth assistant with you! 🐵

Highlights

💡Mailchimp is best known for strengthening relationships with customers through email marketing.

Mailchimp pricing

💡Pricing changes according to the number of contacts you have.

3. Wix

#3 Best marketing tools - Wix

Do you want to design your own website? You can do it without even knowing how to code: Wix is a software company that provides cloud-based web development services. In other words, Wix is a website builder that creates websites according to the companies’ needs and preferences. 🎨

Highlights

💡Wix is best known for creating a website with no code.

Wix pricing

4. Trello

#4 Best marketing tools - Trello

Wondering how to manage your tasks with your team online? Then your answer is Trello. This tool allows your team to organize your projects and tasks. By creating detailed boards and improving your plans, your marketing teams can collaborate and bring success! 🏆

Highlights

💡Trello is best known for planning, managing, and organizing teamwork. 

Trello pricing

5. ChatGPT

#5 Best marketing tools - ChatGPT

ChatGPT is an artificial intelligence chatbot. It is impossible not to know ChatGPT today. From students to individuals, most of the people have experienced ChatGPT. It has been used widely to find answers to questions, create content, and even write articles. So, it might be used in content marketing to create ideas. 🤖

Highlights

💡ChatGPT is best known for automating tasks, human-like dialogue, responding to complex questions, and creating content. 

ChatGPT pricing

6. HubSpot

#6 Best marketing tools - HubSpot

HubSpot is a sales and marketing software package. This package has software products for inbound marketing, sales, and customer service. HubSpot is a customer-friendly platform with all the integrations, and it does them all without adding needless complexity. 📚

Highlights

💡HubSpot is best known for its all-in-one platform that gathers all the essential marketing tools. 

HubSpot pricing

7. SEMrush

#7 Best marketing tools - SEMrush

SEMrush is a toolkit for helping SEO (search engine optimization) regarding keyword research, backlink tracking, and competitive analysis. SEMrush can help you increase your website’s CTR (click-through rate) and overall traffic. 📈

Highlights

💡SEMrush is best knownfor having the most advanced features to help in SEO.

SEMrush pricing

8. Slack

#8 Best marketing tools - Slack

Slack is a messaging platform for businesses to help employees communicate with team members. Although it is not directly used in your marketing relationships with your customers, it is one of the best practices you can use for your team. Communication plays a huge role in all businesses, so Slack is an excellent tool for your marketing efforts. 💪🏻

Highlights

💡Slack is best known for connecting the team perfectly.

Slack pricing

9. Google Analytics

#9 Best marketing tools - Google Analytics

Google Analytics is an online analytics tool that offers insights and information for marketing and search optimization (SEO) needs. Google Analytics is great for monitoring your campaigns and marketing efforts. Do you want to see the most popular pages with metrics such as engagement rate, conversions, and revenue? Google Analytics is a must-have for you. 📊

Highlights

💡Google Analytics is best known for offering insightful information on how users interact with your website.

Google Analytics pricing

10. SendPulse

#10 Best marketing tools - SendPulse

SendPulse is a versatile platform for creating WhatsApp chatbots. These chatbots integrate with ChatGPT to automate customer interactions, boost engagement and enhance your marketing, support and sales operations. The platform also offers Instagram, Facebook and Telegram chatbots, email marketing, SMS campaigns, landing pages and CRM to reach and nurture your audience on all channels effectively.

Highlights

💡SendPulse is best known for offering effective solutions for any skill level and business size

SendPulse pricing

11. Brevo

#11 Best marketing tools - Brevo

Brevo is an all-in-one platform to automate marketing campaigns over Email, SMS, WhatsApp, or chat. In other words, Brevo is a SaaS solution for relationship marketing. Companies can use Brevo to make automated digital marketing campaigns. 🔎

Highlights

💡 Brevo is best known for quickly starting email campaigns. 

Brevo pricing

12. Canva

#12 Best marketing tools - Canva

Here is the tool that allows you to design excellent content with the simplest features: Canva. It is a tool that helps you easily create content, such as posters, images, videos, gifs, book content, social media content, blog posts, and more. It is one of the best marketing tools for small businesses since it allows your business to create its own content based on your needs. 🎨

Highlights

💡 Canva is best known for creating social media content and posts.

Canva pricing

13. Play.ht

#13 Best marketing tools - Play.ht

PlayHT is an AI voice generation platform that empowers businesses and individuals to create ultra-realistic text to speech voices instantly. Their voice AI converts text into natural sounding humanlike voices in 100+ language and accent. Users can customize pitch, speed, tone, and emotion to create a truly authentic auditory experience.

Highlights

💡Play.ht is best known for its ability to transform text into high-quality, natural-sounding audio that captivates audiences and elevates content experiences.

Play.ht pricing

14. Movavi Video Editor

#14 Best marketing tools - Movavi Video Editor

Movavi Video Editor is user-friendly yet powerful free video editing software designed for both beginners and professionals. Whether you're creating marketing videos or educational content, this versatile movie editor offers an array of features, ranging from basic cropping and trimming to AI assisted noise and background removal to enhance your video projects. 🎬

Highlights

💡 Movavi Video Editor is best known for Quick Video feature!

Movavi Video Editor pricing

15. Softr

#15 Best marketing tools - Softr

Softr is the simplest platform for building beautiful portals and tools that look and work exactly as you want. With its integration capabilities, users can connect their apps to databases, manage customer relationships, and analyze user data, making it a versatile option for marketers looking to streamline their processes and improve engagement.

Highlights

💡Best known for enabling individuals without technical expertise to effortlessly and rapidly create personalized business applications.

Softr pricing

16. Hootsuite

#16 Best marketing tools - Hootsuite

Hootsuite is a social management platform to ease your social media marketing works. With just one platform, you can manage teams, measure ROI, schedule and publish posts, and create content.  🧑🏻‍💻

Highlights

💡Hootsuite is best known for managing social media.

Hootsuite pricing

17. Podcastle

#17 Best marketing tools - Podcastle 

Podcastle is perfect for easy yet professional video and audio production. Catered to both professionals and beginners, it is known for its AI-powered features that make creating content a breeze. From recording, editing, and hosting professional podcasts to creating fun educational video tutorials, Podcastle has all the features you need to elevate your content.

Highlights

💡Podcastle is best known for its Magic Dust AI feature that improves your audio in a click!

Podcastle pricing

18. BuzzSumo

#18 Best marketing tools - BuzzSumo

BuzzSumo is a brand monitoring, content research, and influencer finder tool. The cloud-based platform helps your business find new promising leads and discover relatable content. You can even use cases on the website, including competitor intelligence, content strategy, crisis alerting, digital PR, influencer marketing, and video marketing. ☁️

Highlights

💡 BuzzSumo is best known for its features, including influencer marketing and content marketing.

BuzzSumo pricing

19. Salesforce

#19 Best marketing tools - Salesforce

Salesforce is a cloud-based platform that offers services and applications for building engaging customer experiences. The tool provides applications and CRM software emphasizing e-commerce, sales, application development, customer support, and marketing automation.  🎯

Highlights

💡 Salesforce is best known for being one of the best CRM service providers and, more recently, AI platforms for marketing automation. 

Salesforce pricing

20. Statista

#20 Best marketing tools - Statista

Statista is an online platform that shares specialized data and statistics about the topic. Thanks to this tool, you can find information that will help you grow your marketing rates. If you want to strengthen your business with statistics, Statista is a good option for you. 📊

Highlights

💡Statista is best known for providing statistical reports and data. 

Statista pricing

21. Adobe Creative Cloud

#21 Best marketing tools - Adobe Creative Cloud

Adobe Creative Cloud is a set of services like Photoshop, Illustrator, Acrobat Pro, Premiere Pro, Adobe Firefly, and Adobe Express to create professional works. Thanks to Adobe Creative Cloud, you can reveal your true potential in video editing, web development, graphics design, and photography. 🧑‍🎨

Highlights

💡Adobe Creative Cloud is best known for editing photos and videos. 

Adobe Creative Cloud pricing

22. Venngage

#22 Best marketing tools - Venngage

Are you looking for a new way to create marvelous content with simple diagram visuals? Venngage is a tool individuals and small businesses use to produce eye-catching and attractive client proposals, presentations, reports, and marketing materials. Anyone can use the tool since it does not require any professional experience. 📌

Highlights

💡Vengage is best known for creating business graphs, such as infographics, timelines, and reports. 

Venngage pricing

22. Hotjar

#22 Best marketing tools - Hotjar

By using Hotjar, a platform for product experience insights, you can get behavior analytics and feedback data. The tool shares comments or data from the point of view of the user or customer. If you want to gain valuable and engaged users or clients, consider giving it a chance to Hotjar.✨

Highlights

💡Hotjar is best known for closely monitoring how users interact with your website or product. 

Hotjar pricing

23. Sender

#23 Best marketing tools - Sender

Sender is an email marketing automation company that eases your marketing company’s work. Its resources are made to assist companies in sending email newsletters that increase sales. If you want to automate your marketing effort to make it happen, you need to consider Sender. 🔑

Highlights

💡Sender is best known for setting up automated email marketing campaigns.

Sender pricing

💡Pricing changes based on the number of subscribers. 

24. Google Workspace

#24 Best marketing tools - Google Workspace

Google Workspace is an excellent full-package startup tool for businesses. It is also one of the best digital marketing tools for free. Google Workspace includes many useful tools for each company's needs, such as Gmail, Docs, Sheets, Slides, Calendar, Meet, Forms, and more! If you want to plan and organize like a professional, you need to know the power of Google Workspace. 🚀

Highlights

💡Google Workspace is best known for its excellent planning and organizing tools all for free. 

Google Workspace pricing

25. Storydoc

#25 Best marketing tools - Storydoc

Storydoc is a pitch deck creator powered by AI and designed for effective business storytelling. You can use it to effortlessly create interactive decks that make you stand out and boost engagement. By moving away from static PowerPoints or PDFs to interactive presentations, businesses can bring their narratives to life, distinguish themselves from their competitors, and make a compelling case for their services or products. 

Highlights

💡Storydoc is best known for enabling businesses to create outstanding and effective sales and marketing collateral.

Storydoc pricing

Team plan: to be discussed with their sales team

26. Lovo.ai

#26 Best marketing tools - Lovo.ai

Lovo.ai’s all-in-one video editing platform, designed for beginners and professionals, has features, including hyperrealistic text-to-speech AI voices and AI-powered creative tools that allow users to bring their content to life easily. LOVO’s team feature allows teams to create and edit projects together.

Highlights

Lovo pricing

27. Moosend

#27 Best marketing tools - Moosend

Moosend is one of the most robust email marketing automation tools in the industry. With a short learning curve and an intuitive design, Moosend promises to elevate your communication strategy, one email and automation recipe at a time. If you’re seeking an all-in-one email marketing solution with AI features and effortless functionality, it’s worth giving it a shot.

Highlights

💡Moosend is best known for its wide variety of templates for email marketing and lead generation

Moosend Pricing

💡Pricing is based on the number of unique subscribers

28. Selzy

#28 Best marketing tools - Selzy

Selzy is an all-in-one email marketing platform that ensures a 99.9% delivery rate. It’s equipped with all you need to grow your list, design and send emails, and optimize your campaigns — from a user-friendly email builder to extensive but digestible metric reports. Even better, the platform ensures high delivery via automated anti-spam recommendations.

Highlights

Selzy is best known for helping customers leverage the power of email marketing to grow their businesses.

Selzy Pricing

💡Pricing scales with the number of contacts

29. Voluum

#29 Best marketing tools - Voluum

Voluum is a cloud-based tracking tool that helps marketers manage and optimize their advertising campaigns. It offers in-depth analytics, real-time data reporting, and advanced targeting features to help businesses maximize their marketing ROI. Voluum is widely used for tracking conversions, clicks, and revenue across multiple channels, allowing marketers to make data-driven decisions. 

Highlights

💡Best known for providing comprehensive tracking solutions for performance marketers to optimize their ad campaigns.

Voluum Pricing

How can I find the correct tools for my business?

On the internet, you can find many available marketing tools for your business. But the key is finding the correct and relatable one for your marketing plan. We have listed the best +20 marketing tools for you, but which of them does your business need? To find out the correct tools for your business, ask these questions yourself:

Final Words

To wrap it all up, digital tools make your work easier, for sure. From survey tools to marketing tools, they control and strengthen your work better. In our article, we have gathered the best +20 marketing tools to use in 2024 with explanations and looked for how to find the correct tools for your business. 

Now that you know your options and various features, you can take action to grow your business faster!