What is a user satisfaction survey?
If you are searching for a way to do market research, using online surveys can be a great solution. A user satisfaction survey is a tool to collect data about user experience, satisfaction, or behavior. According to your business type, you can employ different questions and fields to collect information about your products or services.
What are the advantages of using an online user satisfaction survey?
Developing a good business strategy and achieving success heavily rely on customer feedback. In order to maintain your current customer base and reach even more people, you have to know the issues they are having and bring new solutions to them. But, there are also many reasons to use surveys for market research. For example, using an online user satisfaction form will make it possible to:
- Reach certain quality standards: Knowing what the users need and want can allow you to improve your product or service constantly. As a result, you can reach and maintain a quality that other companies will always look up to. Also, ıf you conduct the survey regularly, you can easily be aware of the changes in customer behavior and update your services accordingly.
- Develop a promising marketing strategy: With user feedback, you can easily adjust the direction of your company. This will allow you to choose a better marketing strategy for your products. And in the end, you will increase your sales and achieve great success.
- Maintain and increase the number of users: By improving your products and strategies, you will be able to keep your user satisfied. And it will eventually increase your net promoter score. Namely, people will advise their friends and colleagues to use your brand.
- Save time when collecting feedback: Lastly, you will enjoy your time while the user satisfaction survey you have created on forms.app collects all the user feedback for you. Furthermore, you will not have a hard time reviewing the survey submissions thanks to forms.app’s easy-to-navigate interface.
How to get the most out of the user satisfaction survey template?
forms.app offers you an awesome user satisfaction survey template that comes with all the required questions and a professional design. For general products and services, you can even use it without bothering with the editing and designing process. But, in order to get the best and optimal results, you may consider changing some of the questions and question types according to your business.
How to create a great user satisfaction survey and get better results?
In order to collect valuable feedback and get better results, first, you need to adjust your questions and question types according to your business type. For example, you may add some questions about specific aspects of your products or services. Fortunately, forms.app provides easy-to-use options for you to make changes on your user satisfaction survey in seconds. Additionally, there are a few points you should also consider when creating a client satisfaction survey.
- The simpler, the better: A great saying, some philosophers stated repeatedly and applied in their lifetimes. Not surprisingly, this goes for customer satisfaction surveys as well. Today, most people avoid surveys because they think they are complicated and it will take their time and effort. So, you have to make sure that your user satisfaction survey looks simple and short. This will make it possible to attract more people, thus increasing the accuracy of the survey results.
- Use clear and unbiased language: Once you have opened the user satisfaction survey template and start adding your own questions, you will notice how tiny words can affect the reactions of people. So as to receive honest answers to your feedback surveys and questions, you should use unbiased language that won’t lead people into choosing a specific option.
- Ask deliberate questions: It is important that the answers should help you reach a conclusion. So, make sure each question will provide information about an aspect of your product. For example, if you add rating scales for your product quality and customer service separately, you can see how satisfied your customers are with the different aspects of your brand.
- Have a professional-looking design: Appearance plays a crucial role in people’s decision to participate in your survey. It also affects how people will see your brand. So, to help you create great survey designs, forms.app provides free themes and advanced design options. After you have selected the user satisfaction survey template, easily choose one of the free themes and customize your survey without any coding experience.
- Use scales and some known metrics: Having comparable results is important to assess your progress over time. You also have another reason to use scales or multiple choice questions in your survey; a faster review process. With a Likert scale question, users can easily give feedback about how much they are satisfied with your brand. And you can use scales to measure the net promoter score (NPS) as well. This way, you will learn how likely users are to advise their friends and colleagues to use your products.
How to customize and share your user satisfaction survey?
The user satisfaction survey template comes with all the general questions you may need to measure the satisfaction rate of your user base. However, you may need to add custom questions in order to optimize your survey for your products or services. This will lead you to have more clear and honest results. And thanks to forms.app’s advanced and user-friendly features, editing your survey won’t take more than a couple of minutes.
Once you have completed your user satisfaction survey, you will have various survey and sharing options. For instance, you can add a thank-you page for your customers. Finally, you can easily send surveys via email, post your user satisfaction survey on social media, or embed it into your website. Create your questionnaire with this user satisfaction survey template and measure customer satisfaction for free!