Sep 22, 2023
8 min read 
Mobile apps are excellent helpers for companies. With their help, many customers can handle their things or shop quickly and easily. To present them with a better service for better valuable insights, it is essential to do a mobile app feedback survey. You can get useful data from the app users via these mobile app questionnaires.
In this article, we are here to help and guide you to everything about mobile apps! After reading the article, you will learn about popular mobile app user experience survey questions to ask, excellent tips to follow, and free survey templates to use for your in-app mobile survey!
What is a mobile app survey?
A mobile app survey is a tool to gather valuable data from the users of the app, such as the level of their satisfaction with the app, best sides, specific features that cause problems, etc. The survey mainly aims to learn the app’s usability from the users who use the app from their mobile devices.
The definition of mobile app survey
The mobile app survey collects feedback about user feedback and experience. With all these valuable survey responses, it is aimed to increase the quality of the app experience. Since every service is done for the sake of customers, their honest comments and thoughts matter to the companies.
10 most popular questions to ask in your mobile app survey
Each mobile app survey differs according to the aim or needs of the company, needless to say. However, there are some definite types of questions to ask in the mobile app surveys. Now, we will discuss the 10 most popular questions to ask in your mobile app survey. These questions are popular for a reason.
These questions are asked in online surveys because customers are generally likely to make points or comments on similar aspects. Question types can differ, such as open-ended questions or NPS surveys. Now, if you are ready to read, grab your coffee and have a look at these ten most popular mobile app survey question examples:
1. How likely are you to recommend us to your friends?
Asking the customer about the likelihood of recommending the app will help you to understand their honest reaction to them in real-time. It is an easy question for the customer to answer on their mobile phones, which means that you can easily collect lots of responses for this question. Also, you should note that this type of NPS survey question is one of the most common questions used for mobile apps.
2. From 1-10, how is it easy to use the mobile app?
One of the most important parts of a mobile app is its ease of usability. Any feature that is created for the app aims for its customers to access products or services much more easily. For that reason, learning the level of easiness of usability is an essential question to ask your survey.
3. What is your favorite feature in our app?
Learning the customers' favorite features will help you to learn which features you are good at. If you know the most loved mobile app feature, you will not only be motivated and satisfied but also apply similar applications.
4. What is your least favorite feature app?
Even though it might be a little bit demotivating for you to learn the least favorite mobile app feature, it is also advantageous for you because these questions’ data will guide you better. If the customer does not favor a feature, it is better for your mobile app not to use it or decrease the application.
5. How did you hear about us?
There is more than only one way for customers to explore your mobile app. They might hear you via a friend, colleague, family member, neighbor, influencer, or ads, or they might have seen you on the app store. If you learn this data, you will be able to make a decision on how to promote your brand.
6. Have you ever experienced any problem?
While using the mobile app, some problems might occur, like bugs or any other misfortunes. Hearing these kinds of problems with the mobile app firsthand will give you a hand in finding better solutions for your problems.
7. How often do you use the app?
Asking the frequency of using the mobile app is a necessary question to ask in your mobile app survey. The answers might differ with a variety of answers, including different frequencies of hours, days, weeks, months, or years. You can make changes on the app according to the answers to this question.
8. What other features would you like us to include?
Each mobile app designer aims to create the best version, possibilities, and services for the users of the mobile app. Nevertheless, a true professional still seeks better options. For this reason, if you receive continuously similar requests from the users of the app, you should never avoid them.
9. What can we do for you for a better service?
Nobody can deny the importance of listening to the users. As long as you know how to read them, these types of questions will be an excellent guidebook for you to grow better and faster. This question is a perfect instance of this kind of situation.
10. If you have any further comments, please let us know.
At the end of your mobile app survey, you can ask this open-ended question. Giving them a chance to answer their honest and sincere thought, comments, feelings, or recommendations will help you to realize both your strong and weak sides.
How to create a mobile app survey in minutes
Now that we have discussed the definition and examples of mobile app questions with their explanations, it is time to take action! With the help of an online tool, like forms.app, one can easily create a mobile app survey according to the company’s priorities, needs, and requirements.
As long as you follow these three basic steps given below, you can collect all the essential data you need for your company or brand:
1. Generate with AI, choose a template, or start from scratch
Start building your survey by using AI to generate it if you want to benefit from the most recent technologies. Starting immediately away is the fastest option. However, you may also make use of the pre-made mobile app feedback forms of forms.app. But if you want to choose every aspect of the survey, you should start from scratch.
Choose a starting point for your mobile app survey
2. Add your mobile app survey questions and change the looks
You can also add conditional questions to your survey. In case you receive different answers, you can lead them to other questions easily on forms.app. You may customize your survey to meet your needs by changing the backdrop, theme, font, etc. You should not forget to add all relevant information while revising your mobile app survey since the more you pay attention.
Add questions to your mobile survey and change how it looks
3. Share & embed your survey
In the final step, after reviewing your work to avoid any major or minor mistakes, you can embed your mobile app survey as you wish. Also, do not forget that you have more than one option to share your survey.
Choose a sharing method to show your survey on your app
7 Tips to take your mobile app survey to the next level
Tips to create better mobile app surveys
Now, we have prepared 7 excellent tips for you to follow in order to create a better mobile app survey. As long as these tips are used as a guidebook in the process of creating your mobile app survey, you will realize the results easily and quickly! Here are your 7 eye-opening tips to take your mobile app survey to the next level:
1. Ask basic questions
You should avoid complex sentences that are hard to understand for the user. Similarly, you should not ask double-barreled questions to collect quality data. To learn more, you can check the article on double-barreled questions.
2. Avoid long questions
Creating long sentences or questions for your mobile app survey will make it harder for app users to understand the questions and take more time to complete the survey. Again, for that reason, in the middle of the survey, they might give up on completing it.
3. Be clear
While asking your question, you should be clear and immediately get to the point. This will make your mobile app survey easy and quick to complete. However, while trying to be clear, you should avoid leading questions, too.
4. Keep the design simple
A complex or mobile app survey that has too much detail does not look professional and might be confusing for the attendees of the survey. Not even putting a basic and simple button in an obvious place will create a big problem for you.
5. Don’t ask too many questions
You might feel that as you collect more answers, you will be more successful. It is not completely wrong math; however, asking too many questions in your mobile app survey is kind of risky. If you ask too many questions, they might feel bored and leave the survey incomplete. Instead, if you add conditional logic questions of forms.app, the process will be way shorter.
6. Test many designs
The world is changing continually, so you have to keep up with the new designs or features. Also, testing many designs until you find the most useful one will allow you to follow the correct path. For this reason, it is really essential to test more than only one design.
7. Self-criticism
While collecting feedback about your mobile app survey, you might encounter surprising or unexpected results for you. At this point, it is important for you to have a moment and take time for self-criticism. This will make you more professional and successful, for sure.
Frequently asked questions about mobile app surveys
Frequently asked questions are an excellent chance for you to find answers to their questions easily and effortlessly. Also, there are repetitive patterns for users to encounter the same or similar questions. For that reason, here are some frequently asked questions about mobile app surveys with their answers:
As we have discussed so far, it is better to keep your mobile app survey short for better results. Even though there is no such strict rule, the number of questions that will be shared with the users should be really few or only 1.
There is more than only one option to create your mobile app survey; however, one of them is the best, which is forms.app. With its wide variety of features, you can create a flawless mobile app survey for free! While creating your survey, you can find lots of templates and take advantage of many features, including AI.
If you want to embed your survey into a mobile app, you have some methods to follow for IOS and for Android. That is, you will need a specific code for Android and IOS. For Android, you need to use:
WKWebView, window.webkit.messageHandlers.callback
and for IOS, you need to use:
window.messageHandler = { postMessage: function(message) { doSomethingInMyApp(message); } }
You can easily tweak these codes to embed your survey on your app page.
Final words
To wrap it all up, the importance of collecting valuable feedback via a mobile app survey is undeniable. For this reason, in this article, we aimed to share important points about the issue, including the definition of a mobile app survey, the 10 most popular questions to ask with their good explanations, how to create a survey, 7 tips, and frequently asked questions.
Şeyma is a content writer at forms.app. She loves art and traveling. She is passionate about reading and writing. Şeyma has expertise in surveys, survey questions, giveaways, statistics, and online forms.
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