How to create a lead generation form (Tips, steps & more)

Regardless of the size of the company, you need to attract potential leads to your business to ensure that your business grows and is economically sustainable and long-lasting. Attracting people who have previously interacted with your business but aren't customers yet or have never heard of your business isn't as easy as you might think. However, there are ways to reach out to them and get them interested.

By creating a simple lead generation form, you can simply reach out to your target audience and capture leads for your business. In this article, you will learn what a lead generation form is, how to generate more leads, and how to make a lead generation form without coding by using the form builder forms.app. Additionally, you will get pro tips to make a better one.

What is a lead generation form?

A lead generation form is used by businesses to collect essential information to create and convert potential leads to loyal customers. 

This usually means that a customer is starting a conversation or providing you with their contact details for follow-up regarding your business's products or services. You need to provide the best lead generation form so your potential leads can fill out the form quickly.

In doing so, you can reach out to qualified leads and get essential information about your leads. Moreover, by using the information you collect from the leads through the leads generation form, you can increase the conversion rate by offering personalized and targeted marketing campaigns based on their needs and interests.

How to generate more leads

It is vital to generate more leads for the business. You can follow many ways to collect information and attract more leads to your business. However, what works for one business might not work for another. You need to understand customers' needs and preferences to offer suitable services or products and attract more leads to your business.

Here is a list of ways to generate more leads for your business:

Tips to get more leads

🌐Make your landing page better: Your landing page is one of the main elements to gain more leads. The main purpose of the landing page is to offer valuable things and get valuable information in return from website visitors. For instance, you can offer affordable payment methods or discounts, and you can use cta buttons to do it.

🧲Offer leads magnets: Free samples, trial subscriptions, and free consultations are a few examples of lead magnets, which are marketing terms for complimentary products or services offered in exchange for contact information. In doing so, you can attract leads to your business and give a chance to your lead to experience your product and services.

📧Email marketing: If you've got your own email list, think about putting together a special deal. A special discount or limited-time offer can really turn someone who's just looking into your next paying customer.

🤳🏻Use social media: Talk to your existing followers, use hashtags, share other people’s work, and hold competitions. Also, you can advertise on Instagram, and you can add Instagram lead generation form to get contact details.

🤝Make collaborations with the influencers: Collaborating with influencers who have large followers on social media can increase your brand awareness and attract more leads to your business. It doesn't matter whether interviews, podcasts, or videos. This will help drive traffic to your business.

How to make a lead generation form (without coding)

Making a lead generation form is essential to collecting necessary information from the leads. Without forms, it's hard to collect information and generate leads for your business. An easy way to collect information and generate leads for your business is to create forms on forms.app form builder that allows you to create one for your business.

You need to know how to create a lead gen form or lead capture form that your potential customers can easily fill out. Following the steps below can help you to create a better one on the forms.app.

1. Login or create a new account

Create an account

You can easily sign up to forms.app or if you have an account, you can log in immediately. We know that your time is precious, so you can also log in via Google, Facebook, and Apple accounts.

2. Select a free template

Choose a template

You can start from scratch if you want to decide on every element from the start. If you would rather save time, you can select from our user-friendly free lead generation form example and template to quickly get your form up and running. This way, you can customize the details that matter most to you. 

Also, you don't have to know how to create a lead generation form on facebook. You can optimize the free templates according to your needs and use them on your social accounts. You can also take advantage of the fast usage of AI. You can simply create a lead generation form using forms.app AI form generator. 

3. Requested information fields

Add essential fields to your form

You can collect essential information from the leads by asking questions. You can use the ones we provide inside the templates and get ideas, or you can use the ones you created in accordance with your needs.

4- Change how your form looks

Change the booking form’s design

Every business has a distinct color scheme and typography. You can customize the appearance of your form fields to reflect your brand's requirements. You can also add a logo and change the background and theme. By selecting the customize section, you can change the theme to your liking by adjusting font style, text color, and brightness.

5. Connect to the databases

Use integrations

The Connect Tab allows you to connect your form to a database. Once you click the tab button, you will see the lead generation section inside the form fields. You can also connect your form with Hubspot, Active Campaign, Mailchimp, and Pipedrive.

For analysis and reporting, you can connect with Google Sheets, Microsoft Excel, ActiveCampaign, etc. For customer support and sales teams, you can connect your form with WhatsApp, messenger, etc. You can find various database fields that match your preferences for company responses.

6. Share the form

Share your form

At the final stage, you can choose to embed it on your website or share it across all digital platforms like social media. You may also set up privacy choices like public, limited, and private in the settings. Additionally, you can choose how the form appears on your website when you share it. Also, you can send your form by email or make a QR code to make it more technological.

3 Tips for a better lead generation form

To generate more leads and increase your business appearance, creating a lead generation form is essential to gather all necessary information from the potential customer. You need to create an efficient lead generation form to collect information and offer a great experience to your potential customers.

To make the process simple and easy to use, there are a few things to remember when creating a lead generation form. You need to follow some basic steps to create one, but if you want to make a pro one, these are the pro tips to follow:

Conclusion

As a result, every business must attract customers if it wants to protect its own interests and maintain long-term economic power. The main purpose of the lead generation form is to find new customers to grow your business to be more sustainable. When businesses gather info from potential customers, they can better aim their marketing and increase their chances of turning leads into sales.

So far, In this article, you have learned what a lead generation form is, how to generate more leads for your business, and how to make a lead generation form without coding by using the form creator forms.app. Additionally, you get pro tips to make a better one when you create your form for your business.