Event satisfaction surveys: Questions, templates & how to create

Successfully executing an event is a complicated and stressful process. Evaluating the participant experience and developing strategies to improve it involve a system that requires more work to maintain. Do you want to make this process easier and find out the satisfaction level of your participants? The solution is event satisfaction surveys! Continue reading our article to learn more.

In this article, you can find everything you are looking for about event satisfaction surveys. First, we will talk about what event satisfaction surveys are and why they are used. We prepare 15+ questions you should ask in satisfaction survey examples and focus on what benefits these questions will provide you. You can also learn how to create an event satisfaction survey and 6 expert tips.

What is an event satisfaction survey?

An event satisfaction survey is a valuable feedback tool to gauge survey participants' opinions about a particular event. 

Event organizers conduct it to ensure everything goes well and to evaluate participant satisfaction. These post-event survey questions are asked of the participants to collect feedback about the event.

Why to use an event satisfaction survey

Like all satisfaction evaluation surveys, event satisfaction surveys benefit organizations in many ways. These surveys allow you to collect valuable participant feedback about your events. Below, we have highlighted the most important reasons for using event satisfaction surveys.

💡Organizations care about participants' opinions and use feedback for future events. It will help you collect feedback on issues such as presentation, event location, and food through surveys and take more successful action for the next event.

💡It eliminates waiting for your events to happen based on guesswork. It allows you to measure your success and failure based on participant comments and obtain real-time data.

💡Using survey feedback is highly beneficial for organizations when planning future events. It is an excellent option for evaluating and improving all stages, from the registration process to the performance of your staff.

15+ Must-ask event satisfaction survey questions to ask

Event satisfaction survey questions are one of the most effective ways to measure the overall satisfaction level of the event organized by your organization. You can better understand your participants' expectations and experiences through the questions you ask in your survey. Below, you can find 15+ questions you can ask in an event survey questions examples:

1. How did you hear about this event?

This question can help determine which channels your participants hear about your event. The feedback you collect can also help you evaluate the effectiveness of your marketing strategies and choose the advertising methods that attract your potential participants.

2. Have you attended similar events before?

Through this question, you can evaluate the past experiences of your participants. You can understand the interests and preferences of your participants based on the events they attend. It also lets you plan future events according to your attendees' expectations.

3. Why did you attend this event?

Learning the participants' reasons for attending the event can provide valuable insights into why they prefer you over your competitors. Gathering feedback lets you determine which aspects of the events your participants find more attractive. You can also develop your organization's marketing and advertising strategies accordingly.

4. How satisfied were you with the event?

It is a CSAT survey question that measures the overall satisfaction with the event. It allows you to evaluate the satisfaction of your event's participants. It will enable you to identify areas where your participants are dissatisfied, make necessary improvements, and increase customer satisfaction.

5. How likely will you recommend our events to a friend or colleague?

It is a net promoter score (NPS) survey question that allows you to measure your participants' overall experience levels. You can ask participants about the recommendability of your event using a rating scale from 0 to 10. The feedback you obtain reflects the participant's loyalty and the satisfaction your event creates. Thus, you can direct your strategies in an increasingly satisfaction-oriented manner.

6. Was the time planned for the event sufficient?

This question allows you to find out what your attendees think about time management and event planning. It also allows you to obtain information about whether the event started on time or whether the program was completed on time. This way, you can do the necessary work to use your time more efficiently for future events.

7. Was the venue suitable for the event?

You can use this question to learn about the event venue your organization offers to your participants. You can find out how satisfied your participants are with the event venue and what you can do to improve it. Then, you can develop a strategy to choose an event venue that meets your participants ' expectations and needs.

8. How easy was it to navigate the event platform?

This question allows you to determine how your participants navigate your event areas and the difficulties they experience. It also enables you to understand the impact of your platform's usefulness on participants' satisfaction. You can make improvements to facilitate navigation to eliminate the difficulties identified in your survey results.

9. How useful do you think the event content was?

This question can help you determine to what extent your participants found your helpful event. Depending on the type of event you're organizing, this can be a great way to tell if people are getting their money's worth. Additionally, it will help you build trust with your audience to deliver quality content.

10. How helpful were the staff at the event?

This question allows you to determine how your staff is helping your participants throughout the event process. It lets you obtain information about your staff's communication and behavior with your participants. It will also help you make some improvements in terms of staff support. You can carry out the necessary work and direct your staff's sensitivity level.

11. How affordable was the pricing for the event?

Determining whether prices are affordable is a complex process that depends on the quality of the events and the participants' budget. However, this question can help you determine what your participants think about your pricing in line with their budget. Thus, you can develop efforts to convince them that your prices deserve the event quality or reconsider the pricing policy.

12. What was your favorite experience at the event?

Using this question, you can identify areas where your participants' satisfaction rates are high regarding their experience with your event. It allows you to determine your organization's challenges. Based on the results, you can develop strategies to highlight your strengths.

13. What didn't you like about the event?

Asking your participants this question allows you to identify weak areas of your event. You can take precautions to eliminate these issues based on the information you obtain. For example, if your customers complain about insufficient networking opportunities or virtual events, you can provide more opportunities for customers to interact with virtual events.

14. How did this event affect your perception of our organization?

Through this question, you can determine how effective your brand message is at your event. It allows you to learn how the participants at your events perceive your brand. You can also evaluate how effective your event is in terms of branding.

15. How can we improve your experience for events in the future?

Through this open-ended question, you can allow your participants to talk about their event experiences without being limited to the areas you offer. Open-ended questions will enable you to obtain more comprehensive information and learn about your participants ' experiences in places other than what you offer.

How to create an event satisfaction survey (without coding)

Conducting event satisfaction surveys is an excellent option for the success of your organization. You have seen event feedback survey questions examples you can ask. Now, it's time to learn how to create. You can easily create your event satisfaction survey by following the 4 steps below:

Step 1: Log in or sign up for forms.app

You can create your event satisfaction survey by signing up for an account using the forms app. You can go directly to the platform if you already have an account. Apart from these, forms.app allows you to log in using your Google, Apple, or Facebook accounts.

Login to your account

Step 2: Start from scratch, choose a template, or generate with Al

Once logged in, click the Create Form button to create a new form. You can create your event satisfaction survey template for free according to your goals. You can also use other event survey examples and ready-made satisfaction form templates on forms.app.  Also, you can get help from forms.app AI for your survey.

Generate your form with AI

Step 3: Add your questions and customize your form design

Once you choose a template, you can add your survey questions. You can also look at our event satisfaction survey questions, adapt them according to your services, and add them to your survey. forms.app offers a variety of question types, such as open-ended, closed-ended, and multiple-choice questions, and more. 

Add your event satisfaction questions

After adding all the questions, you can easily select a theme and change colors. You can enrich your form images, logo, and cover and choose a new background image and view type. You can also tailor colors, fonts, and overall design tools.

Step 4: Share your survey and analyze the results

You can send your survey using various sharing options provided by forms.app. You can share your survey on social media platforms like Facebook, Twitter, LinkedIn, and WhatsApp. Also, you can embed your survey on your website and use QR codes. 

Share your survey

Once you gather sufficient data, you can take advantage of the forms.app’s features like statistics and filters for analyzing responses. 

6 expert tips for event satisfaction surveys

Every type of survey directly communicates with your target audience, serving as a valuable issuing customer satisfaction tool. As with every survey, there are points to consider when creating a successful event satisfaction survey. You can follow some tips to enhance the effectiveness of your event satisfaction survey. You can see 6 expert tips below:

Great tips for event satisfaction surveys

🎯Know your target audience: When asking your questions, consider the demographic characteristics of your target audience.

✅Set your goals clearly: You should know what you aim to learn through the questions you ask.

✨Ensure your questions are easy to understand: Using different types of questions allows users to see various perspectives, allowing participants to answer the questions more clearly.

🤝🏼Create trust in your participants: One of the most essential things people worry about when participating in a survey is the privacy factor. So, you can increase the response rate by keeping any data they provide through the survey will remain confidential.

🔄Make updates based on feedback from surveys: You can ensure that these participants see their impact on the research and reinforce the value of your survey.

📲Make your survey user-friendly: People generally spend more time on mobile devices. It enhances the accessibility and comfort of participants in accessing your survey.

Key points to take away

Event satisfaction surveys allow you to collect information about improving your past or future events. You can get opinions and suggestions from your participants by using these surveys. You can enhance event services and increase customer satisfaction by taking advantage of the feedback you receive.

In this article, we first discussed event satisfaction surveys with 15+ questions you can ask in these surveys and their reasons. You also learned how to create an event satisfaction survey in 4 steps and tips for creating these surveys. Now that you have everything get started right away!