A complete guide to giveaways: Methods, ideas & examples

With the latest developments in technology, like many areas, aspects of marketing have changed, too. Now, marketing has a term called “giveaways,” which can be defined as a kind of prize that companies give through influencers on social media platforms. 

To reach all these necessary aspects to grow your business is one successful online giveaway or contest away. Giveaway promotion ideas will not only help your business grow but also make potential customers pleased and happy.  If you are looking for a detailed guide for running a full-fledged giveaway that will give you many opportunities, read this article and learn about all giveaway strategies,  methods, ideas & examples!

How can giveaways help you get success?

All these giveaways are done for a reason by influencers and companies, for sure. They have numerous ways to help companies achieve success, but how? Once you decide to start a giveaway, you will realize that there are some steps to be followed by the attendees of the giveaway or the contest. These giveaways have many profits for companies such as:

Via social media channels, giveaway prize ideas prove their affection on the market. To give an example, you may grow the number of followers on your company’s Instagram account 70% faster if you host Instagram sweepstakes or giveaways than if you do not. 

Another thing is that running an Instagram competition for your brand-new product may result in much better engagement rates than regular posts. You can receive 64 times more comments, but you can also amass 3.5 times more likes!

Also, cooperating with influencers to run a giveaway increases your sales rates. The study shows that if you employ influencers and gifts properly, 22% significantly impacts your sales rate. As a result, working with influencers to offer giveaways and contests will boost your sales because influencers greatly influence Gen Z. 

To learn more about the astonishing statistics, read about our blog, which lists 19+ eye-opening statistics about giveaways and contests.

How to get started: first steps to starting a giveaway

When you decide to run a giveaway, you need to consider creating a pleasing giveaway form for your company. The process will be complicated without a plan, so this process is essential. In order to properly wrap up the event, develop your own giveaway entry form by following the instructions below: 

1 - Set objectives

What do you hope to achieve at the conclusion of the giveaway? Do you want to advertise your newest service, or product, for instance? Or do you wish to raise the profile of your company? You can carry out the stages after choosing your goal. Also, you can ask them to follow some basic steps. These steps might include like:

Set objectives for your giveaway

2 - Find the right prize

In order to find the right prize, in the first step, you need to decide on your target audience. Once you know it, you can have an idea about the prize. The key point of the whole process is to find the right prize for the right audience. 

Imagine that you need to increase the rate of male customers because the statistics show that their rate is really low. If you need to attract them, you should choose a proper prize to get the attention of men. Your prize idea should be chosen carefully to address mainly men. 

Additionally, think about what you will give the second or third accounts. You could give them gift cards or more modest presents. Check out our guide on giveaway prizes and prize ideas.

Choose the right prize for your giveaway

3 - Choose a giveaway method

You can decide on the correct giveaway method as you wish, and these methods might include hashtag contests or photo contests. In order for attendees to enter the giveaway, you need to create a suitable giveaway entry form to get all the essential data you need. Check out our article to learn how to create a giveaway entry form in the easiest way!

Select a giveaway method

4 - Share it with the world

Numerous websites exist with the purpose of informing visitors about the most recent giveaways. You may spread the word by announcing your giveaways and competitions on various websites. Sharing the giveaway with the world via different social media accounts or global giveaway websites like ContestGirl, Reddit, and  Giveaway Machine will help your giveaway to be realized by more people. Do not forget that the more people join the giveaway, the more profit you will get.

Share it with the world

5 - Post the winners

You can share all the winners in the last step. On the social media sites like Instagram, you may pick the winner via a live stream. With this approach, people will think the giveaway was correctly handled, and the atmosphere will be more lively. Additionally, you may demonstrate the giveaway by sharing a photo of the winner once they have claimed the prize. 

How to promote your giveaway effectively

Organizing a practical giveaway that will bring more in less time is critical for your company. To make your giveaway more effective, you can read our article about how to promote your giveaway. There are some tips to promote the giveaway effectively, like the following:

How to measure if your giveaway is successful or not

We can say that the most vital point for a giveaway process is the goal that your company aims for in the first place. So, if you need to check after the giveaway whether your giveaway is successful or not, the best way of learning this is to compare before and after results.

Knowing if you have gone beyond the limit you set for yourself requires analysis of your results. Before and after the giveaway, you should compare the data and level. The most important part is to be aware that if you increase your sales, number of followers, or brand awareness. 

According to your after results, pay attention while checking them and look compare them with the before results. Did the giveaway:

If you answer these questions yes at least once, it means that your giveaway is successful. 

Giveaway examples to get inspired

Increasing the sales rate of your company by using some marketing tools such as giveaways has many profits for your company, as we have discussed so far. The concept might seem easy and basic at first glance; however, adding new ones to your existing customers is not as easy as it seems. 

To give an example, Forever 21 started a giveaway with a different concept. They wanted the accounts to follow the account, tag two friends and tell them about their favorite old-school movie. The three lucky winners got the LA Gear Collection and pair of LA Ligt sneakers. With this different concept, they created a different and enthusiastic atmosphere.

Key points to take away

To wrap it up, every business is attempting to organize giveaways and contests to promote products or services as a marketing strategy. Giveaways are a reasonable method for businesses to introduce themselves or new merchandise. An appropriate online giveaway entry form should be employed to ensure the procedure is secure for each side. 

Running giveaways and contests might be quite beneficial for business, provided that specific guidelines are followed. While organizing an online giveaway, do not forget to take into account these aspects:

You should consider each detail for potential customers to enter the contest for your company. After paying attention to these details and following each step carefully, there is no valid reason for the giveaway not to pave the way for your company and grow!