What is a customer experience survey?
A customer experience survey is a questionnaire designed to collect feedback on customers' interactions with your brand. Businesses use these surveys to identify pain points, improve customer satisfaction, and enhance overall service quality. By using an online survey, you can gather real-time insights and make data-driven decisions.
What should you ask in a customer experience survey?
The questions you ask in a customer experience survey will depend on your business goals. But there are some common topics you can ask questions about, such as:
- Overall satisfaction with your products/services
- Ease of use or accessibility of your website/store
- Interaction with customer support
- Likelihood of recommending your business
- Areas that need improvement