Consumer Demographic Survey

A consumer demographic survey is a document to get valuable data from targeted clients and specify their needs by learning their age, gender, educational level, occupation, purchasing habit and etc. Gathering demographic data will help your market research, and in this way, you can make improvements to your marketing campaigns. 

Demographic information is your key to success. With the collected demographic data, in order to improve your operation and strategies, you can segment your customer base into different groups based on characteristics, and you can create targeted marketing campaigns that are more likely to resonate with specific segments of your customer base. And also, you can identify potential gaps in the market and develop a product that matches the need. 

Anyone who wants to collect information about the consumer population and buyer persona can use the demographic survey form. Identifying a target audience through demographic survey questions is a cost-efficient method for retail businesses, nonprofit organizations, market researchers, and even government agencies. 

Asking relative questions improve your demographic survey, and in order to get better results, you should be considerate with your questions. Being clear and understood by the responder is very critical in these types of surveys, which data gathering will affect your future strategies and decision-making. For this reason, we have gathered example demographic survey questions for you:

1  - What is your primary language? (Dropdown selection field)

• English
• Spanish
• Mandarin
• French
• German
• Other

2  - What is your employment status? (Single selection)

• Employed full-time
• Employed part-time
• Self-employed
• Unemployed
• Retired

3  - What is your household income?  (Single selection)

• Under $25,000
• $25,000-$49,999
• $50,000-$74,999
• $75,000-$99,999
• $100,000 or more

4  - Do you consider yourself a part of an ethnical group? (Dropdown selection field)

• White/Caucasian
• Black/African American
• Hispanic/Latino
• Asian
• Native American
• Other
• I prefer not to answer

Asking these types of ethnical questions requires sensitivity. For this reason, if you have any hesitation, you might want to check ethnicity questions in surveys and questionnaires articles on forms.app.

5  - Have you ever purchased our product/service before? (Yes/No)

• Yes 
• No

You can enrich your survey using different form fields and features such as opinion scale, star rating, and others. You can also add conditional logic to direct responders to connected relative questions as well. There are useful form settings for instance, if you do not want multiple submissions, you can disable multiple submissions and add a welcome and thank you page on your form as well. 

Using forms.app will help you to learn valuable information on people's opinions on different subjects. Since it is free to use, you can start now and take your seat in this fast-growing internet era easily. To start, use this demographic survey template and customize it to match your needs.