Summer is here, and so is the sale. Get a yearly plan with up to 65% off today! 🌴🌞

Concept Testing Survey

When it comes to launching a new product or service, it is crucial to ensure that it resonates with your target audience. Use the concept test survey template to collect feedback and get an idea of how well your idea is received by potential customers to create your concept testing survey right now!

Concept Testing Survey


What is a concept testing survey?

A concept testing survey is a research tool that helps businesses assess the potential success of a new product or service. It is usually conducted before the product or service is fully developed and allows companies to gather feedback and make necessary adjustments to the concept before launch.

The purpose of a concept testing survey is to gather feedback from a sample group of consumers about a product or service concept in order to refine and develop the concept and make informed decisions about its launch. Concept testing can help a company understand how consumers perceive the concept, what they like and dislike about it, and whether they would be interested in buying the product or service when it becomes available.

Why conduct a concept testing survey?

You may have many reasons to conduct a proof-of-concept survey. Because a proof-of-concept survey allows you to collect feedback from potential customers about your product or service. This can help you identify potential problems or areas for improvement before you invest time and resources into developing the final product. 

By conducting the survey, you can also assess the potential demand for your product or service and make informed decisions about whether it is worth investing in its development. This can help you reduce the risk of launching a product or service that doesn't resonate with your target market.

Reducing risk and improving marketing efforts with a concept testing survey

Concept testing surveys are important research methods for reducing risk and improving marketing efforts by providing valuable information about audience demand and preferences. Through market research and the use of survey questions, businesses can gather feedback from their target market and use this information to inform product development and marketing strategies. 

Online surveys and telephone surveys are effective methods for gathering this information and can help businesses make informed decisions about their products and marketing efforts. By assessing audience demand and understanding the needs and preferences of their target market, businesses can target their marketing efforts more effectively and increase their chances of success.

How to create a concept testing survey

You need to follow several steps when conducting a concept testing survey. Before you start, it is important to have a clear understanding of what you hope to achieve with your survey. This will help you create the right questions and ensure you get the information you need. 

Another important point is to answer the question of who will participate in your survey. It is important to think carefully about your target audience and make sure you are collecting feedback from a representative sample. Now follow the steps to create a concept testing survey with

  • Step 1: Choose the free survey template for your survey, or create your own from scratch.
  • Step 2: Give your survey a title and description.
  • Step 3: Click on the "Plus" button and choose the format that works for you from the formats that appear on the side.
  • Step 4: Add questions and required answers.
  • Step 5: Go to the "Design" tab. Customize the look of your survey by changing the theme, adding a logo, or adjusting the colors.
  • Step 6: Preview your survey to ensure everything looks and works the way you want.
  • Step 7: You can share it by using the survey link, embedding it on your website, or in other ways.

By using’s easy and extensive survey creator user interface, you can create online forms, surveys, and exams with less effort than anything else! You can quickly start with a ready-made template and customize it according to your needs or you can start from scratch and build your form with many different types of form fields and customization options. 

Powerful features: 

  • Conditional logic 
  • Create forms with ease
  • Calculator for exams and quote forms
  • Geolocation restriction
  • Real-time data
  • Detailed design customization

Automations between the tools you use are vital as it saves time and deducts tons of workload. Imagine that you would need to transmit data from your form responses to another tool manually. That would be boring and time-consuming distracting you from your real work. integrates with +500 third-party applications such as Asana, Slack, and Pipedrive via Zapier. Thus, you can automate your workflows and focus more on enriching your business.

Let our templates do errands for you and let you focus more on critical parts of your forms and surveys such as form fields, questions, and design customization. With over 100 templates, enables you to create a survey form that you need and customize it according to your needs by using our survey maker.

You can share your forms in any way you like. If you want to share your form or survey and collect responses through your form’s unique link, you can simply adjust privacy settings and copy-paste your form link anywhere. And if you would like to embed your survey form in your website, you can easily copy and paste embed code in your website HTML.

On, you can customize your survey’s theme and design elements in depth. Once you switch to the ‘Design’ tab after getting your form done, you will see many different design customization options. You can change your survey theme by choosing your own colors or picking one of many ready-made themes.