Google Tag Manager Integration

Google Tag Manager (GTM) is a simple yet powerful solution to manage marketing tags without any codes and track conversions. By adding marketing tags to your forms, you can track respondent’s actions and see if you have reached your goals.

Did you know? 


You can use Google Tag Manager to deploy and manage any marketing tags, including 3rd party platforms such as:

Google Analytics
Meta Pixel
Hotjar
CRM tools & more

How to add tags to your online form

Setting up an integration with Google Tag Manager is fairly simple and only takes a few minutes. Here, we will cover all the steps you should follow.

Before moving on...


Make sure you have
A Google Tag Manager Account
A form ready to be shared
And lastly, a forms.app Premium Plan a custom domain set

1. Go to your Google Tag Manager account, and copy the Google Tag Manager Container ID at the top of the screen:

2. Open one of the forms you have on forms.app and head over to the  “Connect” tab to find Google Tag Manager integration:

3. After clicking the Connect button, you can enter your Tag Manager Container ID, enable showing cookie consent on your form, and save your integration:

That’s it! Now, the form submission event will be automatically sent to your Tag Manager account whenever someone submits your form. You can also go to your Tag Manager Account to add custom tags for various purposes.