Google Tag Manager Integration
Google Tag Manager (GTM) is a simple yet powerful solution to manage marketing tags without any code and track conversions. By adding marketing tags to your forms, you can track respondents’ actions and see if you have reached your goals.
Did you know? 👀
You can use Google Tag Manager to deploy and manage any marketing tags, including 3rd party platforms such as:
Google Analytics
Meta Pixel
Hotjar
CRM tools & more
How to add tags to your online form
Setting up an integration with Google Tag Manager is fairly simple and only takes a few minutes. Here, we will cover all the steps you should follow.
Before moving on…
Make sure you have
A Google Tag Manager Account
A form ready to be shared
And lastly, a forms.app Premium Plan with a custom domain set
1. Go to your Google Tag Manager account, and copy the Google Tag Manager Container ID at the top of the screen:
An image showing the “Google Tag Manager” platform from where you can copy the “Google Tag Manager Container ID”
2. Next, click the Connect tab and scroll down, and find the Google Tag Manager integration after completing your form:
An image showing the “Google Tag Manager integration” button, which you can easily find by accessing the “Connect” tab
3. After that, you can enter your Tag Manager Container ID and form submission event name, enable showing cookie consent on your form, and save your integration:
An image showing the area from the “Connect” section where you will need to enter your Tag Manager Container ID and enable the “Show cookie consent” toggle
Please note that the Google Tag Manager integration is available only for users on the Premium plan.
That’s it! Now, the form submission event will be automatically sent to your Tag Manager account whenever someone submits your form. You can also go to your Tag Manager Account to add custom tags for various purposes.