MAN captures more leads with forms.app

Before switching to forms.app, the MAN Truck & Bus Belgium marketing team was using a different form tool. But it no longer met their compliance needs and had other problems:

• Compliance issues: The previous tool no longer met the team's legal and compliance requirements. This is a critical concern for an enterprise like Man and any company in the EU.


• Slow form management: The previous platform wasn’t the best in being user-friendly. So, reusing or adapting forms for new campaigns and events was cumbersome and time-consuming.


• Weak integrations: Connecting form data to their existing internal tools and workflows was difficult, and it slowed down the handoff to sales.

These issues were costing the team time and creating friction in MAN’s lead generation process.

MAN Truck & Bus Belgium chose forms.app as their new form solution. After initial meet and the decision to move forward with forms.app, the migration was complete within 24 hours. With forms.app, the marketing team was able to:

• Meet compliance requirements: forms.app has the servers and all data in EU, Belgium servers by default, and has a smooth process for signing DPAs.


• Have a better user experience: The team can now use existing forms as the basis for new campaigns, events, and landing pages. The UI overall is better and allows better form creation.


• Connect to internal tools: Native integrations made it easy to link form data directly to their internal processes.


• Improve the form-filling experience: The new forms created using forms.app offer a smoother, more intuitive experience for respondents, which means fewer drop-offs and more completed submissions.

MAN marketing team says the features that they rely on most include AI insights, AI form creation, conditional logic, multilingual forms, and multiple endings.

Since adopting forms.app, the MAN Truck & Bus Belgium team has seen concrete improvements across their marketing operations:

• Lower operational costs: Moving to forms.app reduced the costs significantly for lead generation.


• More incoming leads: Since the migration to forms.app, the better-looking forms have contributed to an increase in the number of leads generated.


• Faster campaign response: The team can now react quickly to new campaigns, events, and sales opportunities thanks to both faster form creation and integration options.

Glenn Stijlemans, Digital Marketing Officer at MAN Truck & Bus Belgium, rates his overall satisfaction with forms.app as a 9 out of 10.