100+ Remarketing statistics for your business to use

With competition on the internet increasing day by day, it has become critical for businesses and companies to identify effective strategies in digital marketing. For this reason, remarketing has become more critical than ever. Remarketing stands out as a powerful tool for brands and businesses to promote their digital presence more effectively.

Brands can also reach potential customers and increase conversion rates thanks to remarketing. We have prepared 100+ remarketing statistics for you to benefit from remarketing effectively. Thanks to our article and dynamic remarketing statistics, you will also learn about what remarketing is and the difference between remarketing and retargeting. Now, let's move on to our article!

What is remarketing?

Remarketing is a widespread and popular form of digital marketing where marketers serve ads to users who have visited their websites. 

Whether or not users have purchased from that site before does not prevent remarketing ads from being served. Therefore, you can introduce your brand to your target audience and reach customers who have already purchased your products and services with remarketing.

Remarketing vs Retargeting

Remarketing and retargeting are two similar marketing strategies that are often used interchangeably. Both serve the same purpose and are crucial for companies to increase brand awareness and achieve success. However, they are distinguished by some fundamental differences. These differences can be listed as follows:

➡️Remarketing refers to using channels like email to re-engage with customers who have previously purchased from your brand. On the other hand, retargeting refers to using a user or business's activity on your website to serve paid ads.

➡️Remarketing generally aims to increase brand awareness, number of visitors, and interaction, but in retargeting, sales-oriented situations, such as reminding users who have previously shopped for products and pushing them to buy products they have viewed but not purchased, are targeted.

➡️Remarketing is based on users' interactions on a specific website, but retargeting can use data from different websites.

100+ Essential remarketing statistics for 2024

You can find the answers to your questions and make significant conclusions for your company by analyzing remarketing and marketing statistics. Our statistics, which we have divided into specific categories, will allow you to approach the topic from multiple perspectives. Here are 100+ remarketing statistics for your business to use:

General statistics about remarketing

Before diving into specifics with categorized statistics, you can have a general understanding of the topic by exploring general remarketing statistics. By reading general statistics about remarketing, you can get information about the most important aspects of this topic and boost your sales. Now, let's examine general remarketing statistics:

1. 20% of marketers set aside money specifically for retargeting ads (Demandsage).

2. One in five advertisers has a specific budget for remarketing (Exploding Topics). 

3. Remarketing will get 26% of website visitors to visit a website again (Invesp).

4. 97% of potential customers will not buy anything on their first visit to a website. Yet, remarketed customers are already interested in a product or service, and these visitors are more likely to convert (AdRoll).

5. When it comes to retargeting, large and small companies have various issues. The top worries for small firms are attribution (47%) and lack of budget (33%), whereas the top concerns for enterprises are privacy (43%) and ad fraud (38%) (SharpSpring Ads).

6. With a 25% greater rate of remarketing conversions than in North America, APAC has the greatest average share (AppsFlyer).

7. Reminding consumers about products they've previously pursued is something that 25% of them find useful (Skai).

8. Clicks on retargeting advertisements usually cost between twice and 100 times less than clicks on search ads (Signifi Media).

9. After five months, the retargeting ad click-through rate (CTR) significantly decreases (Kwanzoo).

10. Businesses typically spend between 0.66 and 1.23 dollars per click on remarketing (Web FX).

11. By 2029, the market for retargeting software is projected to grow to 8.87 billion dollars globally (Exploding Topics).

12. 86% of marketers have already started optimizing their conversion funnels with AI for remarketing (Demandsage).

13. The retargeting market is expected to expand at a 15% compound annual growth rate (CAGR) from 2022 to 2029 (Data Bridge Market Research).

14. Retargeted users in B2C e-commerce have an average order value of 60% higher (I-com).

15. Almost 25% of users stop using mobile apps after just one use (TechCrunch).

16. Retargeting can boost website traffic by up to 200% (Aspiration Marketing).

17. Repeat customers provide 41% of all e-commerce income in the United States (ActiveCampaign).

18. In Norway, Facebook held a 99% market share in remarketing in 2020 (ThriveMyWay).

Source: Aspiration Marketing

Remarketing strategy statistics

Remarketing is less costly and more effective than other traditional advertising strategies. You should develop strategies to adapt remarketing to your business effectively. To find out what kind of strategies you can create, take a look at the remarketing strategy statistics that we have prepared for you:

19. According to 54% of marketers, the best key performance indicator (KPI) for retargeting is the return on investment (Demandsage).

20. In the next six months, 50% of marketers will increase their remarketing budget (Invesp). 

21. Branded searches increase by 1046% as a result of remarketing ads (Connectio).

22. In IAB Australia's survey, 74% of marketers reported that remarketing campaigns increased online conversions, and 55% saw an increase in mobile conversions. (IAB Australia).

23. Remarketing emails for cart abandonment were clicked in 21% of cases (ActiveCampaign).

24. 37% of buyers click on retargeted advertisements because they like the displayed product (Skai).

25. Each retargeted existing customer should receive an average of 17–20 retargeting ads each month for optimal results (Kwanzoo).

26. 53% of marketers are worried about the effectiveness of ad targeting in the post-cookie era (Exploding Topics).

27. Retargeting is used by 11% of marketers to attract customers from competitors (Invesp).

28. 60% of consumers give up on their online purchases due to expensive additional expenses (shipping, taxes, etc.) (AtData).

29. According to 34% of marketers, the largest obstacle to mobile remarketing is not having an app (Demandsage).

30. 83% of marketers assess their remarketing technology quarterly or monthly (Convince & Convert).

31. Approximately one in three US retail email list members have purchased from a brand that uses email remarketing, and 42.3% of Americans join email lists to receive deals and discounts (OptinMonster).

32. Among the most popular email retargeting strategies are abandoned cart emails, which have an open rate of about 45% (ActiveCampaign).

33. Marketers use remarketing mainly to increase brand awareness, boost sales, improve customer retention, and increase social engagement (IAB Australia).

34. Mobile app retargeting increases conversion rates for consumers by 38% (Demandsage).

35. 54% of customers will buy items that are left in their online shopping carts with effective remarketing (AtData).

Source: Demandsage

Statistics on benefits of remarketing

The benefits of remarketing for your business are countless if implemented correctly. Businesses get a return on their investments in promotion through remarketing. Remarketing is one of the easiest ways to ensure customer loyalty. Here are statistics on the benefits of remarketing that will push you to invest in remarketing for your brand:

36. According to 79% of companies, remarketing is a regular strategy to attract more clients and boost revenue (ThriveMyWay).

37. Compared to standard display ads, remarketing ads have a 76% higher click-through rate (Connectio).

38. Remarketing and retargeting for DTC and B2B companies can function quite similarly. Businesses of all categories observe that 98% of visitors to a website will leave after making a purchase (of software, goods, or services), unlike their previous visit (Adroll).

39. Appsflyer's research found that the overall share of paying users was at least 15% higher among apps that practiced remarketing (AppsFlyer).

40. According to the survey by IAB Australia, an impressive 93% of marketers claim that retargeting outperforms other displays, 90% say it outperforms email, and 88% say it outperforms search (IAB Australia).

41. Retargeted advertising proved to be more successful than other ad placement strategies. They outperformed run-of-network (RON) by 126%, efficiency pricing by 100%, contextual targeting by 130%, audience targeting by 514%, and premium pricing by 300% (PR Newswire).

42. Conversion rates in enterprise remarketing campaigns rise over time, reaching approximately five or six times after the user sees the advertisement for the first time (Signifi Media).

43. 8.65% of consumers are reminded to revisit a retailer's landing page via retargeted advertising (Invesp).

44. Remarketing has helped certain brands raise conversion rates by 30% and increase return on investment (ROI) by 1,317% (GrowthBadger).

45. With remarketing, 17% of applications can achieve a 25% conversion rate (ThriveMyWay).

46. The fact that a personalized remarketing email with a discount code and 72-hour time limit saw a 100% increase in conversion rate shows how effective email remarketing is (Smart Insights).

47. In the fourth quarter of 2015, returning visitor transactions accounted for 48% of all U.S. e-commerce sessions. It generated 2.7 billion dollars in revenue—nearly twice as much as new consumers spent during the same period (Business Insider).

48. On the display network, retargeted users had a 180.55% higher click-through rate (CTR) (I-com).

49. All phases of top-of-funnel engagement are accelerated by retargeting, which also increases typical conversion rates by 147%, branded search results by 500%, and site visits by 700% (Kwanzoo).

50. Remarketing ads with a special offer received responses from 7.37% of users (Invesp).

51. At least 10% of revenue can be recovered from cart abandonment remarketing email clicks, with 50% of those clicks resulting in a recovered transaction made on-site (ActiveCampaign).

52. A potential consumer who is brought back by a remarketing campaign often spends 67% more on their next purchase (ThriveMyWay).

53. Retargeting advertising is ten times more effective than display ad campaigns (Demandsage).

54. 96% of visitors leave product pages without purchasing, and remarketing performs 3x better than non-personalized ads when bringing those visitors back (GrowthBadger).

55. Retargeting has been shown to increase conversion rates by 128% on average for eCommerce enterprises, while real conversion rates may differ depending on the sector (ThriveMyWay).

56. According to 91% of marketers, retargeting is more successful than emails and displays (PageTraffic Buzz).

Source: Connectio

Social media retargeting statistics

Social media is the most important tool for brands to promote themselves and attract attention. It is almost impossible for brands that cannot make a name for themselves on social media and reach potential customers to survive. Social media retargeting is an excellent method for your brand to reach large audiences and get interaction. Now, check out the social media retargeting statistics: 

57. In 2024, retargeting on Facebook and Instagram will be used by 77% of advertisers to win back potential customers (Demandsage).

58. Reaching website visitors who have clicked on retargeting advertising is eight times cheaper per click (Skai).

59. For the audience who visited a website two to three weeks ago, Facebook ad remarketing works well (ThriveMyWay).

60. Social media is the most popular subject in retargeting, according to 54% of marketers (Connectio).

61. 53% of marketers use mobile retargeting (IAB Australia).

62. Retargeted advertisements are seen positively or very positively by 30% of customers (Skai).

63. Following the launch of a remarketing campaign, ad engagement increases four times (Demandsage).

64. According to 88% of marketers, retargeted advertising works at least as well or better than other outbound channels (Kwanzoo). 

65. The return on ad expenditure increased by 403.26% with remarketing on Google Shopping (I-com).

66. 55% of marketers retarget email marketing, and 69% retarget Google advertising (Demandsage).

67. Display and video ads are more suited for business use. Just 27% of SMBs and 58% of corporations employ retargeting in video ads. Compared to 27% of SMBs, 41% of businesses utilize display ad retargeting (Exploding Topics).

68. Retargeted users have a 466% lower cost per click (CPC) (I-com).

69. Retargeting Facebook and Instagram ads is a tactic used by 77% of marketers (Demandsage).

70. Reminding customers about the products they had previously purchased is something that 25% of them find valuable (PageTraffic Buzz).

71. With almost 40% of users, Facebook Custom Audiences is the most popular retargeting platform (Built with).

72. Just 27% of marketers are delighted with their capacity to calculate the return on investment (ROI) for their retargeting campaign (Convince & Convert).

73. With website retargeting, the click-through rate (CTR) increased by 30%, and post-click cost-per-conversion decreased by 14% in 2017 (LinkedIn).

74. 90% of online users can be reached using the Global Display Network (GDN). For instance, retargeting social media ads can reach Facebook's 2.7 billion active users (ThriveMyWay).

75. 80% of marketers use social media retargeting to win back their customers (Demandsage).

76. Facebook Exchange is used by 67% of remarketing companies for online advertising (Linear).

77. Three of every five customers saw advertisements for goods they had previously purchased (PageTraffic Buzz).

78. In B2C e-commerce cases, the conversion rate for remarketed users is 236% higher (I-com).

💡 If you are curious about more statistics, check out our content marketing statistics.

Source: Linear

Retargeting strategy statistics

Retargeting enables your brand to deliver personalized experiences to consumers and accurately discover what consumers want. Well-defined retargeting strategies make it easier for you to successfully approach your potential customers and produce engaging content. Here are some retargeting strategy statistics to help you draw conclusions and make comparisons:

79. Email retargeting campaigns were cited as the most effective method of customer retention by 80% of retail marketers (Demandsage).

80. According to 45% of marketers, one of the most essential features to look for in a retargeting solution is access to targeted audiences (SharpSpring Ads). 

81. The top two retargeting obstacles B2B marketers face are brand image, at 36%, and resources, at 38% (Convince & Convert).

82. Retargeting is the most underutilized internet marketing technology, according to 46% of search engine marketing experts (Invesp).

83. In B2C e-commerce, the average order value for retargeted users is 30% higher (I-com).

84. Retargeting increases sales by 50% when combined with other channels (Connectio).

85. The clickthrough rate for retargeting advertisements is 0.7%, a far higher percentage than the standard display ad rate of 0.07% (AdRoll).

86. 36% of marketing specialists surveyed by SharpSpring Ads in 2021 stated that the retargeting strategy was successful for their business (SharpSpring Ads).

87. 55% of marketers mentioned email retargeting best practices as a way to increase sales (Demandsage).

88. Retargeting accounts for 10–25% of the online ad expenditure of 41% of Australian marketers (IAB Australia).

89. According to 47% of marketers, their retargeting platform should focus on improving customer service (Convince & Convert).

90. The conversion rate for retargeted customers is 291.7% higher on the display network (Signifi Media).

91. Results showed that clickthrough rates for B2B retargeted online advertising were 147% higher than those for B2C ads (Kwanzoo).

92. Retargeting advertisements are ignored or unfavorable to 84% of users (Exploding Topics).

93. Retargeted ads are seen and taken into consideration by 3 out of 4 internet users (Invesp).

94. Retargeted users had a 499% higher conversion rate in B2C e-commerce cases (I-com).

95. The view-to-buyer conversion rate for apps is three times higher than for mobile users. Therefore, you should expect increased conversions and more chances to interact with your customers through app retargeting (Criteo).

96. The two biggest retargeting problems B2C marketers face are attribution (37%) and ad fraud (43%) (Convince & Convert).

97. Retargeting can reduce the rate at which customers abandon their carts by at least 6.5% (Demandsage).

98. Retargeting cart abandoners can result in a 26% increase in conversion rate (Skai).

99. Retargeting mobile gamers who have previously converted but haven't made any more purchases in the previous 14 or 30 days with an offer for a new game or a special bundle discount can encourage them to make another buy and continue playing (Remerge).

100. One-third of consumers think a retargeting advertisement's visual appeal is essential (ThriveMyWay).

Source: SharpSpring Ads

Final words

In our article, we have seen how remarketing can help your brand grow and outperform its competitors in the digital world. Increasing brand awareness, understanding and addressing the needs of your target audience, and increasing customer loyalty are the main benefits of remarketing. You can learn how to get the most out of remarketing by reading the 100+ remarketing statistics we have compiled.

You have learned what remarketing is and how to benefit from it. Now, it's time to make your brand more successful!