Guide

How to generate leads for your startup with online forms

Jan 26, 2022 6 min read
How to generate leads for your startup with online forms

Salim Dın

One of the most difficult challenges for startup companies is lead generation. But it's not impossible, there are many ways to generate leads (potential customers) - online forms included. The trick is knowing how to use them right and what form types you should pick. There are several types of online forms that can be used in your marketing campaign to get leads. Let’s check out these online forms and how you can use them to generate leads.

Why are leads so vital for startups?

The most obvious reason is that leads allow you to market and sell your products or services. However, leads are also important because they allow you to gather information about potential customers. This information can help you determine who your target market is, what type of products or services they might be interested in, and how best to reach them. 

Besides, leads can also help you gauge the level of interest in your product or service. If you have a lot of leads, it means that there is a lot of interest in what you're offering; if you don't have many leads, it means that you need to work on generating more interest. Customer metrics may help you measure interest and satisfaction levels, and give you a fairly objective picture of your startup.

The best form types to capture leads

There are many different form types that you can use to capture leads. The best form type to use depends on the purpose of the form and the audience you are targeting. Some common form types include; online contact forms, online survey forms, lead generation forms, event registration forms.

Online contact forms

A contact form, also known as a contact us form, is a type of online form that allows website visitors to contact the site owner. It can be used for a variety of purposes, such as getting customer feedback, asking for product suggestions, or simply being in touch with your community. A contact form usually consists of a few fields, such as name, e-mail address, phone number, and a text field.

Startup companies are known for their creativity and ability to innovate, this is why contact forms should be creative as well. Contact us form must reflect your company's unique style. Just remember that if you want to get more leads, a simple contact form or a contact sales form can help you do it by helping customers reach you faster than any other lead generation method out there.

You should make sure that your contact form is easy to fill out and should not take too much time. This will allow potential customers to reach you in a more convenient way. The more you are available for contact the more you increase your chances of finding and capturing leads. To speed up the process, you can always use forms.app’s free contact form templates and have your form ready in a few minutes. After creating your contact form, you can use it alone or add it to the contact page.

Online Survey forms

Online surveys can be used for lead generation in several ways. One way to use online surveys for lead generation is to use them as a way to qualify leads. Survey forms can help you gather information about your lead's opinion on a certain topic, brand, or product. This information can then be used to create targeted content and offers.

They can include open-ended texts or multiple choice field types. These forms should also provide a feedback field for people to add their own comments. As an awesome survey tool, forms.app allows you to start with free survey templates to have all these fields ready and waiting for you. 

Lead generation forms

Lead generation forms are a great way to collect information about potential customers and your target audience. They can also be used to qualify leads and determine who is interested in your product or service. You can use lead generation forms to collect information about the people who are interested in your product or service. This information will be useful for following up with those leads and converting them into customers.

So, you know that a lead generation form is a powerful tool to generate sales leads and find people who are really interested in your products and services. If you run an online business and sell products via online shops, then this type of form is a must-have to grow your customer base. After selecting the lead generation form template or starting creating your web form from scratch, you can always customize it for your web design and business style.

Registration forms

forms.app is an all-around online form builder that allows you to create almost any type of online form without any coding needed. Registration forms are, of course, one of these form types. It is possible to create a variety of registration forms on forms.app. If you run events such as webinars or seminars, then your visitors can use event registration forms to sign up for them. These forms usually gather the visitor's basic information and email address. But it can also be a valuable tool for lead generation.

You may get qualified leads by adding some form fields and have a list of potential customers interested in your startup project. For creating the best registration form, you can browse through free registration templates to find a suitable one for your startup. After creating it, you can easily embed it into your landing page, registration page, or use it as a stand-alone form.

Which form type should you choose?

There are several other types of online forms that can be used as part of your marketing strategy, but these ones are the most popular and also easy to implement. If you want to collect contact information from your leads, then create a contact form and do some follow-ups. If you want people to take part in contests or polls, use online survey forms instead. 

Whatever type of form you decide to use, make sure you test it before launching it. This way you'll learn what type of users finds the form easy to use and what parts need to be improved. Of course, the more information you can gather, the better. Consider offering them an incentive for filling out these forms - Maybe giving them access to some premium content or a special newsletter.

Find and capture leads for your startup today

Every business needs to contact potential customers in order to get more leads. And startup companies are no exception - they need lots of leads to success, that's why lead generation is one of the most important parts of their marketing campaigns. Start creating your form and generating leads today!

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