20+ Great buyer persona statistics for a deeper understanding

The marketing sector has expanded, and new marketing strategies have emerged due to increasing competition. Personalization is very common among these strategies. Brands' personalized approaches attract the target audience's attention and increase conversion rates. To implement this strategy, you must collect information about your target audience using the buyer persona concept and address them more accurately.

You can get detailed information about your target audience profile and use this information in your marketing strategies using buyer personas. We've gathered 20+ buyer persona statistics for you in this article. You can learn the buyer persona definition and how to get help from it by using our statistics. Without wasting any more time, let's move on to our article:

What is a buyer persona?

A buyer persona is a fictional customer profile that represents your target audience.

It is created with research on the market you are targeting and the data of your customers who have shopped from your brand before. The marketing persona aims to help you better identify and recognize your target audience by giving you information about your potential customers.

Advantages of knowing buyer persona

Using buyer personas makes numerous contributions to your company's marketing activities. The main benefit is the ability to understand the wants and needs of your target audience and help you tailor your marketing accordingly. In addition, we can add the following to the benefits of using marketing personas for brands:

Why to know your buyer persona

🎯Provides your services specifically for your target audience.

🎯Builds positive communication with your customers and prioritize their satisfaction.

🎯Saves money and maximizes the return on your marketing investments.

🎯Makes a lasting impression on your clients by providing them with the services they want.

🎯Accurately identifies your target audience.

20+ Excellent buyer persona statistics for 2024

Audience persona statistics and branding statistics will help you learn the types of buyer personas and use what you learn for your brand. With the statistics, you will be able to make comparisons and inferences. Now, let's move on to our 20+ buyer persona statistics that will encourage you to utilize marketing personas for your brand:

1. Buyer persona increases email open rates.

Using buyer personas helps in your online marketing and email marketing campaigns.  A study conducted by THM Agency proves that email open rates can be increased by two to five times using buyer personas. This revealed that email marketing strategy is more successful when combined with the marketing persona concept.

Customized content for customer profiles attracts attention and encourages customers to make purchases. A buyer persona strategy offers businesses the chance to create more personalized marketing messages across every marketing channel. Brands that want to succeed in email marketing should use customer personas.

2. Companies that exceed revenue targets use buyer personas.

The study conducted by Marketing Interactions revealed the contribution of buyer personas to companies' revenue. Companies that meet or exceed revenue targets are 2.4 times more likely to use personas effectively than those that miss their targets.

Companies that utilize the persona strategy are successful because they are able to target their marketing resources in the right way. Marketing strategies customized to specific wants and needs to ensure customer satisfaction, which leads to increased revenue for the company.

3. Persona usage increases revenue.

The use of personas is the key to customer retention and revenue growth. Impressive data on International Brand Equity revealed that businesses that use persona in their sales team see a 14% increase in client retention and a 19% increase in revenue growth.

Convincing existing customers to continue shopping with your brand requires extra effort. It is crucial to identify your customers' expectations and the factors on which they base their shopping decisions. By creating a buyer persona, you can provide these, and, as you can see in the statistics, you can increase your revenue.

4. Using personas increases email click-through rates.

Companies have started to use buyer personas in all areas of marketing, such as email marketing. According to Martech Zone, using buyer personas in your email program drives 18 times more revenue than broadcast emails by increasing click-through rates by 14% and conversion rates by 10%.

Brands' personalization of marketing emails has attracted the attention of the consumers they want to reach and increased click-through rates. Using buyer personas allows you to get better efficiency from your email marketing strategies and reach more potential customers.

5. Shortening sales cycles is possible with personas.

Shortening sales cycles is one of the most critical benefits of using buyer personas for businesses. Marketing Insider Group has obtained data that proves this in a research they conducted. With the use of customer personas, 36% of businesses have shortened sales cycles.

Thanks to the buyer persona, brands that can appeal to their target customers in a way that meets their needs are more preferred. Brands that can identify the right target audience and are aware of their needs shorten their sales cycles compared to their competitors.

6. Marketing persona increases value proposition.

Customer profiles created by businesses allow businesses to tailor their value propositions to their customers. Thanks to THM Agency’s research, it is easier to understand the relationship between marketing persona and value proposition. 82% of businesses that used buyer personas saw an increase in their value proposition.

Value propositions are shaped according to customers' wants and needs. Understanding and addressing customers' wants and needs is possible with a buyer persona strategy. In other words, these two concepts are intertwined and positively affect your brand's marketing efforts and customer experience.

7. Buyer persona equals marketing success.

Marketing personas play an essential role in determining marketing strategies and successfully implementing the process. International Brand Equity proves that implementing buyer personas has been shown to enhance lead targeting by 73% and boost marketing efficacy by 56%. It also increases conversion rates, allowing you to reach more people.

The use of buyer personas guides businesses on how and when to market. Marketing effectiveness increases for brands that identify the right strategy and the right time to do marketing. This leads to the brand getting ahead of its competitors in the sector and increasing its sales.

8. Get to know your target audience through buyer persona.

Before convincing your target customers to buy from your brand, you must correctly identify your target audience. Identifying your target audience correctly will lead to the preference for your products and services and increase your sales. According to Rock Content, 90% of businesses claim to understand their target market deeply by using personas.

Buyer persona strategy provides companies with information about the needs, wants, and habits of their target audience. In this way, companies can get to know their target audience better and determine their marketing strategies accordingly. Buyer persona helps brands to act in a customer-oriented manner.

9. The use of personas is increasing day by day.

With the understanding of the benefits of using personas in marketing, their use is becoming widespread. Thanks to Buyer Persona Institute’s research, we can see the data on its usage. 44% of employers use buyer personas in their companies, and an additional 29% are going to use personas in the next 12 months.

Adopting personas boosts consumer engagement and conversion rates overall. It also makes marketing strategies more effective. For these reasons, companies have increased their use of personas in marketing. If you want to catch up with the times and appeal to consumers effectively, you should pay attention to the persona state strategy.

10. Your brand profits from the personalization strategy.

Brands' marketing towards personalization has been an important reason for being chosen by potential customers and has influenced their purchasing decisions. According to McKinsey & Company’s survey, using a personalization strategy in your brand reduces marketing and sales costs by 10 to 20 percent.

Tailoring your brand's marketing expenses to the specific needs of your target audience will reduce your marketing costs, as you will only be spending on a particular area. In addition, this investment, which you will shape according to the wants and needs of your target audience, will also increase your sales. You should use buyer personas when making these decisions.

11. The use of buyer personas will continue to expand.

Buyer persona allows you to understand why and how often customers will buy from your brand and plan accordingly. That’s why 73% of businesses either utilize customer personas or plan to use them in the future, according to Marketing Insider Group.

Many companies use this strategy because it enables them to understand the target audience. Businesses that use buyer personas receive higher engagement and have higher conversion rates. This strategy also increases customer satisfaction. If you want to be successful in your marketing strategies and reach more customers, you should use buyer personas.

12. Buyer persona helps you gain new customers.

The use of marketing personas helps you continue to provide favorable services to your existing customers. Moreover, you can also appeal to customers who have not yet bought from your brand and are unfamiliar with your services. According to THM Agency, buyer persona-based content increased customer engagement nearly six times when addressing cold leads.

This strategy also allows you to reach potential customers who need your services but are not aware of your brand. You can identify their needs and direct them to buy from your brand. You can also use this strategy to show your potential customers the difference between your brand and competitors.

13. Personalized messages attract more attention.

Consumers engage more with tailored content. Broadridge shared an interesting fact that can help you plan your marketing route better. Personalized, interactive messaging has a higher chance of generating an answer and engagement rate from responders (63%) than static messaging.

Personalized marketing messages increase the chances of engaging the target audience and getting a response. By using buyer personas, knowing what your target audience wants and presenting it to them in a personalized way will ensure you get the desired reactions.

14. Buyer persona enables you to achieve your goals.

THM Agency found an exciting fact about the impact of persona use on revenue and lead targets. According to their research, 93% of businesses that surpass their revenue and lead targets divide their database according to buyer personas and types of customers.

Organizing your brand's customer database according to the ideal personas you have created allows you to send more appropriate marketing messages to your target audience. You can also build better relationships with customers and increase customer loyalty. Therefore, you should give importance to the use of personas.

15. Being competent in the use of Persona pays off in B2B marketing.

Being proficient in the buyer persona characteristics will give you an advantage in marketing, regardless of your job title. Marketing Interactions' eye-opening study revealed that 30% of B2B marketers who outperformed their goals claimed to be proficient in persona usage.

This valuable statistic shows you that the use of personas is a crucial driver of success in B2B marketing. If you become proficient in using personas, you can better understand the needs of consumers and develop more appropriate marketing strategies.

16. Using buyer persona increases the website traffic.

Developing a buyer persona is essential in providing personalized service to your customers and making your website stand out to potential customers. According to a study by Rock Content, website traffic rises by 210% when companies include buyer personas in their business.

Creating buyer persona templates allows you to make your website more unique. You can also effectively reflect your services to your potential customer's wants and needs on your website. For these reasons, you should definitely benefit from the buyer persona concept in your business and website.

17. Nearly half of the marketers improved their business with personas.

A study by THM Agency showed us the contribution of buyer personas to marketing professionals. 44% of B2B marketers use buyer personas to create opportunity and competition through buyer personas. This statistic shows you how useful buyer personas are in B2B marketing.

Thanks to this statistic, we see that buyer personas shape marketing strategies. Buyer personas provide brands with information about their target audience and are instructive for brands. If you want to communicate with your target audience and understand their needs, you should use personas.

18. Nearly all brands use more than one buyer persona.

Companies often use multiple buyer personas to develop marketing strategies and get to know the target audience. Madison Marketing revealed statistics about the use of more than one buyer persona in companies. 90% of a company's sales typically come from 3 to 4 buyer personas.

Creating different buyer personas for various target audiences will eliminate confusion when deciding on your marketing strategies. By using multiple buyer personas, you can address a wider audience and learn their expectations. You can grow your brand quickly by appealing to different audiences.

19. Brands that utilize buyer personas are more successful.

Buyer persona is an important strategy used by successful businesses to increase the number of customers. It increases the number of purchases and allows you to offer better-quality sales opportunities. THM Agency Notes that buyer personas are established in 71% of businesses that surpass their revenue and lead generation goals.

With a defined buyer persona, you get to know your target audience and create an ideal customer type. This ideal customer type shows you the needs of your customer base. In this way, you can address them better and easily exceed the goals you set.

20. Persona use increases the rate of potential customer engagement.

Marketing Insider Group’s research revealed an interesting fact about persona usage and producing leads. 24% of businesses produced more leads by using the buyer persona strategy. Personas that are personally prepared for customers inspire trust in them and increase conversion rates.

The better quality of the personalized service offered by businesses using personas pushes potential customers to shop from that brand. Its contribution to producing leads is one of the biggest reasons for the popularization of persona use.

💡 If you are curious about content marketing statistics, check out our article for more information.

Final words

We have compiled 20+ buyer persona statistics so that you have enough knowledge on the subject. Thanks to our article and statistics, you have seen how helpful buyer personas can be for your marketing activities. You also learned what a buyer persona is and how to benefit from it.

Now you know all the essential details, and you can put them into practice for your company!