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Qualitative Research Survey
A qualitative research survey is a method of gathering data by understanding a subject, problem, or issue from a particular perspective. Open-ended questions require longer, more well-rounded answers on a specific topic. This free and fully customizable qualitative research survey template enables you to:- Explore deeper insights
- Understand the “why” behind behaviors
- Improve research quality
Created by forms.app Team
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About this qualitative research survey template
A qualitative research survey is a tool used to explore opinions, experiences, motivations, and meanings rather than numerical data. Instead of fixed answers (such as multiple-choice questions), it mainly uses open-ended questions so respondents can explain things in their own words.
Key characteristics:
- Focuses on why and how, not how many
- Uses open-ended questions, interviews, or text responses
- Produces descriptive, thematic insights
- Best for understanding attitudes, perceptions, and behaviors
Fields and features we thoughtfully included, such as:
- Open-ended fields to let participants freely express their experiences in their own words using short text, long text, masked text, and other open-ended inputs. These are ideal for qualitative survey questions that encourage participants to share detailed insights.
- Multiple-choice fields to provide structure with single or multiple selections, dropdowns, pictures, or yes/no questions, supporting both research design and quantitative research elements. These help balance closed-ended questions with open-ended feedback.
- Rating scales to capture subjective opinions using star ratings, opinion scales, or selection matrices, which can be paired with qualitative survey questions to meet your research objectives.
- Legal fields to obtain informed consent, terms acceptance, or digital signatures, ensuring you collect data ethically and comply throughout your research study and case studies.
- Media & structure fields to make your survey more engaging and organized by adding images, page breaks, and custom endings. This encourages participants to provide thoughtful responses on topics such as work-life balance.
- Use the list view to display all questions at once. This gives flexibility in data collection and allows different types of questions to flow naturally.
💡In this template, conditions & layout are already set up and will be applied automatically when you use it.
Who should use a qualitative research survey?
Various professional groups can use a qualitative research survey questionnaire example for a wide range of purposes. Here are use cases for online qualitative research surveys to explore opinions, experiences, motivations, and in-depth feedback across different industries and research needs.
Academic researchers
University researchers collect detailed participant perspectives, narratives, and experiences for qualitative academic studies and publications.
Market research professionals
Research agencies and analysts explore consumer motivations, attitudes, and perceptions to inform business and marketing decisions.
Product development teams
Product managers and developers gather in-depth user feedback to understand needs, expectations, and opportunities for improvement before launches.
UX and UI designers
Designers analyze user experiences, behaviors, and pain points to improve usability, accessibility, and overall product satisfaction.
Marketing teams
Brand and marketing teams collect qualitative insights to evaluate the impact of messaging, emotional responses, and brand perception.
Human resources teams
HR departments gather employee opinions on culture, engagement, and workplace challenges to guide organizational improvements.
Customer experience teams
CX teams capture detailed customer stories to identify service gaps, recurring issues, and satisfaction drivers.
Nonprofit organizations
Nonprofits collect community feedback and participant experiences to assess program impact and improve social initiatives.
Education professionals
Teachers, trainers, and institutions gather student and educator feedback to improve learning methods and course design.
Frequently asked questions (FAQs)
Can I use conditional logic in qualitative research surveys?
Yes, you can use conditional logic in qualitative research surveys to show or hide questions based on respondents’ previous answers. This helps create a personalized survey flow, ensures participants only see relevant questions, and allows you to dive deeper into specific topics or experiences without overwhelming them.
Is this survey suitable for academic and professional research?
Yes, this survey is suitable for both academic and professional research. It allows you to collect in-depth, qualitative insights through open-ended questions, rating scales, and file uploads, which makes it ideal for studies, market research, UX testing, or professional analysis.
Can I customize this survey for my research goals?
Yes, you can fully customize this survey to fit your research goals. You can add or remove questions, use open-ended or multiple-choice fields, apply rating scales, upload media, and adjust the layout, design, and logic to match your specific study requirements.
Can I share this survey in multiple languages?
是的! If your audience speaks different languages, you can add multiple languages and let people choose their preferred language when they open up your survey. Please note that this feature is available only on Pro and Premium plans.
Use this qualitative research survey template
Follow the three easy steps below to easily import the template to your account, customize questions, and quickly share the survey.
2. Customize as you like
Add or remove questions through forms.app's drag-and-drop interface and change the style & layout.
3. Share it on all channels
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Smooth research process for everyone
Create your qualitative research survey with powerful features and make the research process simple and clear for everyone.
Open-ended fields
Let participants freely express opinions and experiences by choosing from short text, long text, masked text, and other open-ended fields.
Multiple-choice fields
Provide structure with single or multiple selection, dropdown, pictures, or yes/no questions to support qualitative analysis.
Rating scales
Capture subjective opinions using star ratings, opinion scales, or selection matrix alongside open-ended follow-ups.
Legal fields
Legal fields to obtain informed consent, terms acceptance, or digital signatures, ensuring ethical data collection and compliance throughout your research study and case studies.
Media & structure fields
Use page breaks, images, and custom endings to make your survey more engaging and organized.
Step view & list view
Show questions one by one or all at once, depending on the depth and flow your research needs.
Categories
This qualitative research survey is free and customizable
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