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Qualitative Research Survey

If you want to gather data without limited structures, a qualitative research survey may be a perfect match for your needs. With open-ended questions, you can allow responders to share their experiences, emotions, and perspectives.

Qualitative Research Survey


What is a qualitative research survey?

A qualitative research survey is a way of gathering research data through comprehension of a subject, problem, or issue from a particular perspective. Open-ended questions require long answers for well-rounded answers on a specific topic. Here are a few example topics for qualitative research survey:

  • Social media’s impact on students
  • Experiences of LBTQ+ individuals in the workplace
  • Experiences of individuals with chronic illnesses
  • Importance of mental health on concentration and dedication
  • Experiences of international students studying abroad

Since the open-ended question type enables researchers to gather opinions on any kind of topic, this list can be very long. In short, any kind of topic that needs experience, perspective, and opinion can be analyzed with a qualitative research survey. 

Qualitative survey types & examples

For different purposes, there are different types of qualitative surveys types that can be more useful. If you want to make one-on-one conversations, then you need to conduct an interview. You can also create a group discussion as well. Also, researchers can make an observation if they want to see the natural setting of a workplace, school, or any other place. Here are the types of qualitative surveys:

  • Observational studies: Researchers make observations and recordings of real-world situations such as the workplace or school. 
  • Case studies: In order to understand the specific phenomenon in depth, researchers can work on individuals, groups, or communities. 
  • Ethnography: To fully understand the values, beliefs, and practices of a particular group or society, researchers engage themselves in culture. 
  • Narrative analysis: To find themes and patterns, researchers examine the participant's story and personal recollections. 

Why should I use a qualitative research survey?

Surveys and questionnaires are great tools for conducting research in modern times. Online surveys have many benefits, such as fastening the process and making it more efficient and effortless. Qualitative research surveys have their advantages since they are very suitable for gathering complete knowledge and allow researchers to make changes in the process and also allow them to explore new ideas and perceptions as well. In short:

  • Well-rounded knowledge
  • Flexibility
  • Exploration
  • Contextualization
  • Different perspectives

How to create a qualitative survey

Using’s free qualitative research survey template, you can create a qualitative survey for free. You can easily customize the pre-made template or create your survey from scratch. You can use several features and free survey templates to achieve professional-looking surveys. So first step, create or customize the ready-made template. Second step, change form fields and customize the design. In the third step, you can adjust your general form setting, add a welcome and thank you page, and final step, share your survey with the sharing options easily.

Creating online forms and surveys is much easier than ever before. Without needing to code a single line, you can simply create forms or surveys and customize its fields, design, and general options with just a few clicks through’s intuitive form builder interface. After that, you can share using one or more of many sharing options and start collecting responses immediately. 

Powerful features: 

  • Conditional logic 
  • Create forms with ease
  • Calculator for exams and quote forms
  • Geolocation restriction
  • Real-time data
  • Detailed design customization

Forms and surveys that are created on can be easily integrated with many third party applications via Zapier. You can integrate with more than 500 third party applications such as Slack, MailChimp and Pipedrive. For example, you can create contacts on MailChimp and send notifications to a specific Slack channel per submission you received through your forms.

It is alright if you don’t want to put in more time to create a survey from scratch. Jumpstart with one of many ready-to-use templates and get to the work of collecting responses without bothering yourself at all. If you would like to, you can customize your template’s form fields, design and adjust general survey settings.

You can share your surveys in any way you like. If you want to share your survey and collect responses through your form’s unique link, you can simply adjust privacy settings and copy-paste your form link anywhere. And if you would like to embed your form in your website, you can easily copy and paste embed code in your website HTML.

On, you can customize your form’s theme and design elements in depth. Once you switch to the ‘Design’ tab after getting your form done, you will see many different design customization options. You can change your form theme by choosing your own colors or picking one of many ready-made themes.