Google Analytics Integration
Google Analytics is a powerful tool provided by Google to collect and analyze data about your website traffic, traffic sources, conversion rates, customers, and more. On forms.app, you can use this powerful tool to track your forms. And it only takes a few seconds to get this integration up and running.
How do I integrate my forms with Google Analytics?
Integrating with Google Analytics requires a few steps you should follow. First, you will need a GA4 ID and use it on forms.app to start tracking your forms. If you do not know what a GA4 ID is or how to get it, no worries. This article will take you through all the steps and explain what you need to do.
How to learn your Google Analytics Measurement ID
The Measurement ID is a unique identifier code that comes with Google Analytics 4 and helps you collect data from both websites and applications. Because you will be able to add more data streams and, more importantly, add data streams from your Android or iOS applications, as well as a website, you will get more insightful information and know your visitors better.
So, here are the steps you should follow to get your measurement ID:
1. First, go to Google Analytics and find Admin on your dashboard:

An image showing the “Google Analytics” interface where you can see the “Admin” tab from the left side menu
2. Next, create a property if you haven't already. Then, under Property settings, go to Data collection & modification, and choose Data streams:

An image showing the “Data streams” option, which you need to select by first accessing the “Property settings” section
3. After that, add a new stream for the web:

An image showing the “Add stream” button in the upper right corner for adding a new stream for the web
4. Enter your form URL and give your stream a name:

An image showing the stream setup screen where you can enter your form URL and give your stream a name
5. After you create a stream, click on it and copy the MEASUREMENT ID:

An image showing the area where the “MEASUREMENT ID” is located for you to copy it
How to enable the Google Analytics integration on forms.app
Once you get your Measurement ID, it becomes much easier to enable the Google Analytics integration for your online form. In order to integrate Google Analytics with your forms, all you have to do is:
1. Click the Connect tab, scroll down, and find the Google Analytics integration:

An image showing the “Google Analytics integration” button, which you can easily find by accessing the “Connect” tab
2. Hit the Connect button, paste your MEASUREMENT ID here, and add the event name if necessary:

An image showing the “Connect” section, where you can paste the copied MEASUREMENT ID
That’s it! Now you will be able to track your forms on Google Analytics in real-time. This helps you gather valuable insights and adjust your strategy to get optimal results!
Yes, Google Analytics works on embedded forms. However, for the integration to function properly, you need to embed your form using the script method. This ensures that the tracking code loads correctly and all analytics events are captured without issues.
We recommend enabling the cookie consent feature when using Google Analytics. In regions with strict data protection laws, such as the European Union (EU), Switzerland, Brazil, and the Republic of South Africa, you must activate cookie consent to track form views and submission events accurately. If it is disabled, traffic and event data from these regions may not be collected or may appear incomplete.