75+ Webinar statistics: Rates, trends & more

Increasing competition in the digital age has pushed companies and marketers to seek new methods to reach large audiences. Webinars emerged as a result of this search. The most important reason webinars are popular is the opportunity to reach target audiences effortlessly. Thanks to webinars, you can introduce your products and services live to people worldwide and increase your brand awareness.

In addition to contributing to companies' marketing strategies, webinars also help them save money. In this article, we have compiled 75+ webinar statistics for you to be informed. In this way, you will learn what you need to know about the use of webinars and move your company forward. Let's move on to our article without wasting more time:

First things first: What is a webinar?

Webinars are online seminars that are held over the Internet and can be attended by people from all over the world. Webinars are planned and implemented through programs such as Zoom and Microsoft Teams. Webinars can provide information on a particular topic and promote products and services.

Webinar types

Webinars can be organized into different types for different purposes and audiences. However, all types of webinars aim to share knowledge and bring together participants from different locations. The common point of different webinar metrics is that they allow reaching large audiences and saving on budget. Some of the most commonly used webinar types are as follows:

Types of webinars

Why to use webinars?

The use of webinars provides many benefits to both companies and individuals. One main benefit is enabling companies to reach a broad audience. It is also more advantageous in terms of cost compared to face-to-face meetings. It provides convenience to both employees and companies and allows them to save time. It is an essential tool for increasing companies' brand awareness.

75+ Interesting webinar statistics

For your webinar to reach its goal, you should determine your target audience correctly and give importance to participant interaction. Thanks to the 75+ webinar statistics we have prepared for you, you will find answers to your questions, such as how much a webinar costs. Now, let's move on to our statistics that will teach you the subject in detail:

General webinar statistics

General webinar statistics will give you an idea before going into the details of the topic. Thanks to our general webinar statistics, you will learn how to get efficiency from webinars. Here are general webinar statistics:

1. There are less than 50 live attendees in 83% of webinars (Contrast).

2. Email marketing (48%), content marketing (35%), and websites (53%) are the most popular platforms used by marketers to utilize repurposed webinar content (Kaltura).

3. 81% of webinars include Q&A sessions to increase audience engagement and participation rates (Bloggers Passion).

4. Case studies show that more than 5% of webinar makers find it helpful to keep the duration over two hours (Twenty Three).

5. The webinar market is expected to grow at a compound annual growth rate (CAGR) of 7.46% in 2031, reaching a projected value of 2.2 billion dollars (Verified Market Research).

6. 91% of marketers say that they utilize data from webinars (Kaltura).

7. 70% of marketers have merged their marketing automation platform or CRM with their webinar software (Influno).

8. 66% of respondents use webinars to educate their customers, with the lead generation coming in second at 60% (Twenty Three).

9. The webinar software market was estimated to be worth 4.79 billion dollars in 2024 (Bloggers Passion).

10. 96% of B2B purchasers watch a webinar or video content at least once a month (BrightTALK).

11. 95% of marketers believe webinar promotions are crucial to their marketing plan (Outgrow).

12. According to 89% of employees, webinars have improved employee relationships (TeamStage).

13. 73% of marketers consider webinars the best way to produce quality leads (Influno).

14. 92% of webinar attendees would like to participate in a live question-and-answer session at the end of the webinar (Cloud Income).

15. The average cost of a webinar is between 100 and 3,000 dollars (Bloggers Passion).

16. A webinar typically lasts 64 minutes and 22 seconds, with an average engagement length of 42 minutes and 32 seconds (Twenty Three).

17. When conducting research for purchase, 69% of consumers regularly spend 21 to 60 minutes or more viewing webinars and online events (BrightTALK). 

18. According to Statista, webinars were an essential component for 99% of the participants’ marketing plans (Statista).

19. Research indicates that having five to seven fields on your webinar registration page is ideal (Cloud Income).

20. Financial services organizations host 12% of webinars, technology and SaaS companies host 26%, and consulting firms host 11% (Influno).

Source: Cloud Income

Zoom webinar statistics

Zoom is one of the most preferred platforms for creating webinars worldwide. Its’ easy-to-understand interface and infrastructure, suitable for hundreds of participants are among the reasons why it is preferred. Now, take a look at our Zoom webinar statistics for insights:

21. In comparison to 2023, Zoom Video Communications’ revenue increased by a margin of around 3% in 2024. In 2024, Zoom made approximately 4.5 billion dollars in revenue (Statista).

22. Every year, Zoom users host more than 3 trillion minutes of meetings (WifiTalents).

23. In the first half of 2023, the Zoom mobile app has been downloaded 81.48 million times (Backlinko).

24. A considerable minority of businesses produce more than 50 webinars annually, even though more than half of them produce 20 or fewer (TwentyThree).

25. The 25 to 34 age group makes up 29.71% of Zoom's users, making it the most popular among this demographic (Skillademia).

26. 14% of marketers conduct webinars on a weekly basis (Influno).

27. 63% of people use Zoom for conversations with friends and family, while 89% use it for work (Search Logistics).

28. In March 2020, Zoom was downloaded more than 1.99 million times in a single day (WifiTalents).

29. Zoom's revenue in 2023 was 4.5 billion dollars, up 2.9% from the previous year (Business of Apps).

30. The United States is Zoom's largest market, accounting for 36.9% of both online traffic and revenue (Similarweb).

31. In the first quarter of 2021, Zoom's customer base expanded by 458% over the same period the previous year (Worldmetrics.org).

32. Zoom meetings often last between 31 and 60 minutes (TeamStage).

33. 61% of marketers utilize webinars as a big part of their content strategy (Influno).

34. 64% of Zoom users use the platform for project management purposes (WifiTalents).

35. While 57% of marketers host up to 50 webinars annually, a single organization's average number of webinars is 34 (Cloud Income).

36. More than half of Zoom's 2.5 billion dollars in net revenue comes from the United States, Japan, India, Canada, and the United Kingdom. (Skillademia).

Source: WifiTalent

Webinar conversion rates

Determining the wants and needs of your target audience correctly and organizing your webinar accordingly will increase your conversion rates. Thanks to webinar conversion rate statistics, you will develop strategies to increase your conversion rates. Here are the webinar conversion rate statistics:

37. Webinar show-up rates for webinars with less than 100 registrants are 10.3% higher (Contrast).

38. For 51% of B2B marketers, webinars are the second preferred method of connecting with customers (Bloggers Passion).

39. Webinars represent less than 10% of the marketing budgets for the majority of marketers (Influno).

40. 4.4% of Twenty Three survey respondents indicated that they started using webinars in 2023 (Twenty Three).

41. 24% of marketers consider webinars to be the most significant tool they use, and 49% believe they are on par with other tools (Kaltura).

42. Webinars are the best platform for business growth, according to 89% of marketers (Influno).

43. The average participation rate in marketing webinars is 44% (Outgrow).

44. Promoting a webinar four weeks in advance results in an average 12% increase in registrations (Cloud Income).

45. According to 51% of Content Marketing Institute poll respondents, webinars produced the best content marketing results over the previous 12 months (Content Marketing Institute).

46. 86% of companies conducted applicant interviews via video conferencing platforms and live webinars in 2020 (TeamStage).

47. The average completion rate of content creators who host webinars and videos on their business's domain increases by 12% (BrightTALK).

48. More than 3 out of 4 (76%) marketers use webinars to generate more leads (Bloggers Passion).

49. According to 38% of participants, two main reasons for webinar attendance were its content and interactive features (Influno).

50. Roughly 70% of marketers intend to increase their webinar budget (Twenty Three).

51. Around 15% of webinar attendees purchase the service or product that they saw in the webinar (Cloud Income).

52. The average conversion rate for webinars is 55% (Bloggers Passion).

53. Only 5% of webinar participants would rather attend 20-minute webinars, and 10% would rather attend one-hour sessions (Medium).

54. The percentage of businesses that have integrated webinar software into their marketing stack is only 41% (Twenty Three).

55. 62% of webinar participants say they would like to ask the sales team for a demo (Outgrow).

Source: Contrast

Webinar engagement statistics

Keeping your participants' engagement high in your webinar will directly increase your success. By engaging your participants and increasing their interaction, you can encourage them to buy your products and services. Now, read webinar engagement statistics for more information:

56. More than 9 out of 10 (91%) B2B professionals state that webinars are their preferred type of content (Contrast).

57. On Tuesdays, webinar participants engage at the highest rate with 43 minutes (Twenty Three).

58. Companies in the software and technology industry create close to 30% of all webinars (Go To Webinar).

59. 93% of participants use desktop computers to access webinars (Influno).

60. Emails account for 57% of webinar registrations (Bloggers Passion).

61. According to 25% of marketing professionals, the main goal of artificial intelligence (AI) in events and webinars is to increase productivity (Statista).

62. Technical problems with 32%, increasing engagement with 31%, and production quality with 31% are the main obstacles that marketers face in their webinar strategy (Kaltura).

63. In 2023, 41.7% of organizations increased the frequency of webinars (Twenty Three).

64. Only 9% of webinar registrations occur on the event's day (Contrast).

65. When given the choice, 36% of participants attended the live webinar, while 55% chose to view the recording (Cloud Income).

66. According to 58% of participants, webinars and real-time online events produced the most beneficial results for their content marketing throughout the previous year (Content Marketing Institute).

67. B2B businesses host 61% of webinars for B2C companies; it is 17% (Influno).

68. On average, webinars are typically viewed for 57 minutes (Bloggers Passion).

69. Conversion rates on webinar landing pages can reach 51% (Outgrow).

70. Professionals who sign up for your webinar will typically attend 33% of the live events, and 15% of registrants will watch the content after it is broadcast (BrightTALK).

71. 58% of webinar hosts use both live and on-demand webinar capture to allow viewers to watch their content after the live event (Cloud Income).

72. At 61.7%, people are more likely to attend a webinar between 7 a.m. and 10 a.m. (Twenty Three).

73. Nearly a third of participants (32%) reported that they were most engaged when the webinar host showed passion and energy (Medium).

74. 40% of webinar participants pay attention to the webinar throughout the entire session (Growth Marketing Pro).

75. According to 65% of companies, email outreach is the most effective strategy for promoting webinars (Influno).

Source: Contrast

Popular Webinar Trends in 2025

Webinars can be of various types according to different purposes of use and can address different needs. In 2025, the use of artificial intelligence, which you can see in almost every field and sector, has started to become popular in webinars. Here are some of the webinar trends that became popular in 2025:

Key points to take away

Webinars offer you the opportunity to hold meetings and promote your services while saving your budget and time. In this article, we have compiled 75+ webinar statistics for you. Thanks to our statistics, you have learned what a webinar is, how it should be used, and current trends.

Now you know why you should use webinars, and you are ready to move your company forward!