Evaluation surveys: 15+ Question examples, tips & templates

Are you looking for a strategy to increase customer satisfaction and improve the customer experience of your company or organization? Understanding your customers' needs and wants is the best way to do this. Whether you're an experienced business owner or just starting, taking advantage of evaluation surveys is a great way to make your business successful. Continue reading our article to learn more.

In this article, you can find everything you are looking for about evaluation surveys. First, we will talk about the evaluation surveys definition, their types, and why they are used. We prepare 15+ questions you should ask in the evaluation survey and focus on what benefits these questions will provide you. You can also learn how to create an evaluation survey and 6 expert tips.

First things first: What is an evaluation survey?

Evaluation surveys are a valuable tool that helps you collect feedback on many areas, such as a specific topic, project, event, training course, employee, performance, and product or service.

Through these surveys, you can evaluate your organization's overall impact from the perspective of your participants, regardless of their field. Conducting a review survey also shows that you value your business and your audience in the eyes of your buyers.

Why to share an evaluation survey

Every business can benefit from evaluation surveys in different areas and stages. Evaluation surveys are a very valuable tool for collecting customer feedback and developing activities to increase customer satisfaction in line with this feedback. Below, you can see why businesses use these surveys:

👉Based on the feedback they receive, businesses can analyze their strengths and weaknesses and develop strategies to emphasize their strengths and improve their weaknesses.

👉Evaluation surveys allow businesses to make more informed decisions and carry out the necessary work by identifying areas that need improvement due to their research.

👉These surveys enable companies and organizations to evaluate the service they offer, helping to increase service quality and customer satisfaction.

Evaluation survey types

There are unlimited areas and processes in which you can create evaluation surveys. In this sense, we can say that it has an unlimited scope. You can create an online evaluation form appropriate to your goals and organization regarding many areas, channels, or processes. Below, we have listed the commonly used types and areas of the evaluation survey for you:

1. For products and services for sales-related businesses

If you are curious about the impression your products or services create on your customers, you can create a product or service evaluation survey and ask for their opinions. Thus, you can gather customer survey responses directly by improving your products or services and increasing customer satisfaction. 📈💰📊

2. For schools and other educational institutions

It's a good idea to use training evaluation surveys to understand customer expectations and needs regarding your organization's training programs. For example, by conducting post-training surveys, you can determine customer satisfaction levels on many topics, such as training content or course materials. You can also benefit from student feedback forms for teachers and program evaluation surveys. 📖✏️📚

3. For companies regarding projects, employees, performance or recruitment processes

Evaluation surveys are a great way to strengthen your company's success. By asking the right questions, you can evaluate the effectiveness of your projects and gather valuable insights about employee engagement with employee feedback. You can also use 360 evaluation surveys and performance evaluation survey questions to measure your company or employees' performance. Also, you can use survey questions to evaluate a program. 👩🏻‍💻📈👨🏻‍💻

4. For organizations regarding organizations or events

To successfully execute an event, you should improve a process that involves more customer satisfaction. Event or organization evaluation surveys are one of the most effective ways to measure the overall satisfaction level of the event you organize. These surveys can make the event process more accessible and help you better understand your participants' expectations and experiences. 🎉🎟️📢

15+ Must-ask evaluation questions to ask

You learned about evaluation survey types. It's time to learn how to create an evaluation survey using the forms.app. Creating a survey is straightforward when you follow the proper steps. You can easily create your evaluation survey by following the 6 steps below:

1. Where did you hear about us, or how did you find us?

Through this question, you can find out through which channel or channels your customers hear about your company. Through the valuable insights you collect, you can evaluate the effectiveness of your marketing strategies and determine the advertising methods that attract your potential customers.

2. What is your reason for choosing us?

Knowing why customers prefer you enables you to comprehend your customers’ experiences with competing, gaining insights into their opinions and interactions. By benefiting from the valuable feedback you receive, you can better understand your customers’ demands and expectations. With your strategy in this direction, you can reassure your customers that you are the best choice.

3. How would you rate your overall experience?

It is a CSAT survey question that measures your customers' overall satisfaction. It allows you to evaluate your customers' experience and measure customer satisfaction. Feedback can be either positive or negative. In case of negative feedback will enable you to identify areas where your customers are dissatisfied, make necessary improvements, and increase customer satisfaction.

4. ⁠How likely are you to recommend us to a friend or family member?

It is a net promoter score (NPS) survey question that allows you to measure your participants' overall experience levels. You can ask participants about your recommendability using a rating scale from 0 to 10. The feedback you obtain reflects the participant's loyalty and the satisfaction you create. Thus, you can assess your recommendability and steer your development process in a customer-centric manner.

5. How likely are you to choose us in the future?

Through this question, you can evaluate the loyalty level of your customers based on their likelihood of choosing you in the future. It is also a different way to assess customer satisfaction. A customer who is satisfied with your company is more likely to choose you in the future.

6. ⁠What difficulties did you encounter throughout the process?

Asking your participants this question allows you to identify your customers' challenges and weak areas throughout the process. You can take precautions to eliminate these issues based on the information you obtain. For example, if your customers complain about employee behavior, you can conduct studies to improve employee-customer relations.

7. Have we met your needs and expectations?

Through this question, you can find out whether the services you offer meet customer needs and expectations. You can increase satisfaction by adopting a customer-oriented approach to satisfy your customers.

8. Were you satisfied with our communication and support throughout the process?

By using this question, you can find out whether your customers are satisfied with the communication and support you provide throughout the process. By understanding your customers' satisfaction level, you can carry out the necessary work to establish a more open and supportive interaction with users.

9. How affordable was our pricing for you?

Determining whether prices are affordable is an essential process that depends on the quality of the events and the participants' budget. However, this question can help you determine what your participants think about your pricing in line with their budget. Thus, you can develop efforts to convince them that your prices deserve the event quality or reconsider the pricing policy.

10. Are you satisfied with the performance of our employees?

This question allows you to determine whether your participants are satisfied with your employee or staff. Thus, you can evaluate in more detail the level of engagement of your employees with your customers. By using feedback, you can determine your employees' work performance and increase customer satisfaction by making the necessary adjustments.

💡You can also use employee self-evaluation forms to evaluate employee or team members' performance and effectiveness.

11. Were there any areas you thought we needed to include?

This question can help you identify areas where you think your customers are lacking. Based on the feedback you receive, you can develop studies to strengthen these deficiencies. It is a very effective method for improving user experience and achieving new gains.

12. What aspects did you find most valuable/robust?

Using this question, you can identify areas where your participants' satisfaction rates are high regarding their experience with you. It helps us understand what our customers value the most and determine what aspects customers find most valuable/strong. Based on the results, you can develop strategies to highlight your strengths.

13. What improvements would you suggest to improve ourselves for the future?

By using this open-ended question, you can learn your customers' opinions and provide a more valuable and effective service to them in the future. This way, you can better adapt to customer needs and keep satisfaction at the highest level. It also shows that you value your participants' opinions.

14. ⁠What additional comments or suggestions do you have?

Through this open-ended question, you can allow your participants to talk about their experiences without being limited to the areas you offer. Customers can share areas where satisfaction rates are high or low regarding their experience with your organization. Based on the results, you can develop strategies to highlight your strengths and eliminate your weaknesses, making the necessary improvements.

15. How would you prefer us to contact you?

This question can help you learn the communication channel your customers prefer. For example, your customers may prefer something other than this method because they do not use their email, or they may choose to be informed via SMS because they do not like to be disturbed. Learning communication preferences is essential for optimizing customer communication.

How to create an evaluation survey for free

You can easily create evaluation surveys using the forms.app. You just learned about 15+ questions and why you need to ask them in your evaluation survey. In this stage, you can learn how to create surveys by embedding these questions into your surveys. By following the 5 steps below, you can create your evaluation survey and better understand your customers' opinions and expectations. 

Step 1: Log in or sign up for forms.app

Log in to forms.app

As a first step, you can start to create an online evaluation form by signing up for an account using the forms app. You can create a free account in seconds if you don't have one. You can go directly to the platform if you already have an account. Apart from these, the forms.app allows you to log in using your Google, Apple, or Facebook accounts.

Step 2: Start from scratch, choose a template, or generate with AI

Choose a template

Once logged in, click the Create Form button to create a new form. You can create your evaluation survey, including your goals, for free. There are ready-made 87+ evaluation form templates. You can choose whatever you want according to your goals. Also, you can get help from forms.app AI for creating your survey.

Step 3: Add your questions

Add your survey questions

You can add your evaluation survey questions once you choose a template that fits your goals. Based on your goals, you can use the 15+ evaluation survey example questions above in your survey. The forms app offers a variety of question types, such as multiple-choice, short-answer, and long-answer. Combining question types helps you better understand your customers.

Step 4: Customize your form design

Customizing the design of your survey

forms.app offers rich content about your survey design. You can easily select a theme and change colors. You can also choose your form images, logo, and cover. Finally, you can tailor colors, fonts, and other overall design tools to create a survey that mirrors your organization’s identity.

Step 5: Share your evaluation survey and analyze the results

You can distribute your survey using the forms.app's various sharing options. You can share your survey on popular social media platforms like Facebook, Twitter, LinkedIn, and WhatsApp. You can also embed surveys on your website or share them using QR codes.

Share your survey

Once you have gathered feedback, you can take the advantage of forms.app's features like statistics and filters for analyzing survey responses.This way, you can better interpret the data you collect and evaluate your results more efficiently. Accurately analyzing survey results will help you create a strategy that maximizes customer satisfaction.

6 Expert tips to pay attention

An evaluation survey directly communicates with your target audience, serving as a valuable issuing and understanding customer satisfaction tool. As with every survey, there are points to consider when creating a successful evaluation survey about any area or topic. You can follow 6 expert tips below to create any evaluation-effective survey you identify:

👥Know your target audience: When asking your questions, consider the demographic characteristics of your target audience.

🎯Set your goals clearly: You should define your survey's objectives and goals. The specific target allows you to gather more accurate results.

✅Choose the correct survey platform: There are many online survey platforms on the Internet. You should choose the correct survey platform and ask questions based on your goals.

❓Use the various types of questions and structure: Your survey can include multiple-choice, open-ended, and closed-ended questions. It allows participants to answer the questions more clearly. You can also group relevant questions.

📲Make your survey mobile-friendly: People generally spend more time on mobile devices. Making your survey mobile-friendly enhances participants' accessibility and comfort.

🤞Create trust in your participants: One of the most essential things people worry about when participating in a survey is privacy. Reassure candidates about anonymity and confidentiality to get more honest answers and increase the response rate.

Final words

Evaluation surveys are one of the most effective ways to understand customers' experience and measure satisfaction levels with your company or organization. At this point, if you want to get an idea about the needs and expectations of your target market, start creating an evaluation survey immediately according to your goals and find out how your customers experience you quickly.

In this article, we shared the definition of an evaluation survey, its types, how to create it, and related tips. We aimed to inform business owners about 15+ overall evaluation survey questions and why they need to ask them. We addressed jointly why companies or businesses need evaluation surveys. Now that you have learned everything about evaluation surveys, you can take action and start creating your own.