17+ Testimonial questions to ask your customers

Customer testimonials establish credibility, highlight the benefits of your offering, and attract new customers. Asking the correct questions is essential to getting meaningful testimonies. You can showcase how your products have enhanced your clients' lives or companies by asking them to share their real experiences.

This article will go over 17 crucial testimonial questions that can assist you in gathering thorough, real, and negative/positive experiences from your audience members. These questions will guarantee that your testimonials page is meaningful, regardless of the size of your company.

What is a testimonial survey?

These surveys assist in obtaining precise information about consumer satisfaction, advantages, and areas for development by posing targeted questions. This feedback is often made public to foster trust and give prospective buyers social proof.

This kind of survey contributes to converting consumer feedback into compelling narratives that may be used in many marketing contexts, demonstrating credibility and fostering confidence. This post will explain what a testimonial survey is, why you should use one, and how to make one to record significant client experiences.

How to ask testimonial questions

Formulating testimonial questions in a way that will elicit great testimonial outcomes is crucial. Using both open-ended and multiple-choice questions to get comprehensive feedback forms.app allows you to easily build surveys that entice customers to give precise details about their experiences. One way to learn more about your solution's difficulties is to ask, "What problem were you hoping to solve with our product?"

Clients may contribute images or videos to forms.app for extra effect, which enhances the visual appeal and reliability of testimonials. Whether you publish a direct link or embed the poll for the testimonial on your website, you may also alter its style to fit your identity. This makes it easy to gather, arrange, and display testimonies that emphasize the special worth of your products.

17+ Amazing testimonial questions to use in your surveys

Gathering client endorsements builds brand credibility and trust. Asking the right questions is essential to get impactful feedback on customer experiences. Well-crafted testimonial questions can prompt clients to share their experiences, unexpected benefits, and valuable positive and constructive feedback about your product or service.

This article will cover more than 17 amazing creative testimonial questions and examples that can assist you in identifying rich. You may utilize Real-world client encounters to improve your marketing and demonstrate the genuine worth of your products.

1. What issue were you attempting to resolve before utilizing our service or product?

This type of question aids in identifying the underlying issues that first prompted customers to look for your goods or services. Knowing these problems will help you tell a compelling tale by demonstrating how your solution successfully resolves them. Additionally, potential clients might identify with comparable difficulties.

Here are the possible answers:

2. What was your first impression of our product or service?

Customers' first impressions are captured by this inquiry, which provides information on what quickly jumps out, whether it be its advantages, disadvantages, or distinctive qualities. By being aware of these initial impressions, you can enhance your product and pinpoint areas for development. You can also adjust your marketing to highlight appealing aspects to potential customers.

Here are the possible answers:

3. How did you learn about our service?

The question explains how customers discover your brand and the best ways to connect with them. You may concentrate on the currently effective tactics by optimizing your marketing efforts by being aware of these pathways. It also assists you in identifying possible new channels for advertising your products, which broadens your audience and enables you to interact with clients where they find you organically.

Here are the possible answers:

4. What made you choose us over other options?

The purpose of the question is to uncover your USPs from the buyer's viewpoint. You may highlight these elements in future marketing if you know what features or components your service customers found appealing enough to pick you over rivals. This input helps you identify what makes you stand out in the industry, whether it's product features, price, or customer service.

Here are the possible answers:

5. How has our product/service helped you achieve your goals?

You may emphasize your product's observable advantages and useful uses by knowing how it helps customers achieve their goals. This inquiry captures genuine success stories and demonstrates to prospective clients the favorable results they might attain, beyond superficial comments. 

Here are the possible answers:

6. Would you suggest our offering to others? Why not, and why not?

This question gauges how likely your customers are to tell their networks about your goods, which shows how satisfied and devoted they are. Knowing why someone would suggest you gives you important information about your strengths and areas for development. Recommendations in testimonials lend credibility and encourage others to try your products through word-of-mouth.

Here are the possible answers:

7. Which feature of our offering do you think is most useful?

By identifying the precise qualities consumers value most, this inquiry enables you to concentrate your marketing efforts on these advantages. Satisfied customers expressing gratitude for certain aspects highlights your strengths and gives you insight into what makes your product so valuable. 

Here are the possible answers:

8. How satisfied are you with the support you received?

Customer service has the power to make or destroy customer pleasure. Asking this question helps you discover your strengths and areas for growth by providing insightful feedback on how well your support team serves client demands. While negative feedback allows you to improve your support services, positive feedback demonstrates your dedication to customer success.

Here are the possible answers:

9. Since utilizing our product or service, what particular outcomes have you observed?

Potential customers are strongly motivated by tangible results since they show how your product or service directly affects their lives. You may illustrate your solution's useful advantages by pointing to certain outcomes, such as more income or time savings. This type of thorough feedback highlights the usefulness of your product.

Here are the possible answers:

10. After using our product or service, how long did it take you to start seeing results?

Asking prospective clients this question helps them create reasonable expectations about when they may anticipate results. Additionally, it allows you to publish success stories that might inspire prospective clients looking for quick fixes. This information can also help prospective customers understand the degree of dedication needed to use your product to reach their objectives.

Here are the possible answers:

11. How likely are you to continue using our product/service?

Customer loyalty and long-term satisfaction are demonstrated by retention and recurring use. By posing this question, you may learn more about whether your product will continue to provide value over time. While lower ratings may indicate areas for improvement, a high likelihood of continuous use also tells prospective customers that your service is reliable and worthwhile.

Here are the possible answers:

12. How would you advise someone who is thinking about using our service or product?

Clients can offer guidance and personal anecdotes about their experiences in response to this inquiry, which can be very convincing to prospective buyers. Customers are encouraged to explain the advantages and usefulness of your product, which gives the testimonial more credence. New customers get valuable information that aids in their decision-making when they read genuine recommendations.

Here are the possible answers:

13. What is the difference between our product or service and comparable ones you have previously used?

You can determine your competitive advantage by knowing how your product competes against alternatives. You may highlight these advantages in your marketing by understanding what makes you unique from your customers' perspective. This input is especially helpful for potential clients comparing you to rivals, as it helps them understand why your product could be a superior option.

Here are the possible answers:

14. Why did you decide to feature a review of our product or service on your website?

This question provides information about the motivations behind consumers' willingness to discuss their favorable brand experiences openly. It emphasizes how client endorsements support credibility and social evidence. Understanding the reasons behind their sharing also serves to reaffirm their importance to your product, which may inspire other happy customers to follow suit.

Here are the possible answers:

15. In what ways has our product altered the way you tackle your everyday activities or obstacles?

By posing this question, you may collect specific instances of how your product fits into everyday tasks and difficulties. It enables users to submit particular use cases that prospective consumers could find relatable and highlights the useful applications of your product. This makes it easier for potential buyers to see how the product could alter their daily activities.

Here are the possible answers:

16. In what ways do you think our product will continue to influence your company going forward?

Customers are encouraged to think about the long-term worth of your goods by this forward-looking query. It enables you to comprehend how clients envision your solution assisting with their future efficiency, sustainability, or expansion. By emphasizing the expected advantages, you provide prospective customers a feeling of continuous value and the possible role your product may play in their company strategy.

Here are the possible answers:

17. What operational enhancements have you observed since implementing our product?

Customers can offer specific operational benefits they've seen, such as more production or improved communication, by answering this question. It is simpler for potential customers to estimate your product's benefits for their own companies when testimonials emphasize operational advantages. These practical uses might be especially alluring to new customers who want to streamline their processes.

Here are the possible answers:

How to create a testimonial survey for free

If you are looking for ways to ask for a testimonial from a client, fill out the forms.app makes it simple and quick to create a testimonial survey. With the help of our online survey platform's user-friendly interface, you can create and distribute surveys that easily gather real client feedback.

Here's how to begin using forms.app for your testimonial survey:

1. Register or sign in: To begin, either create a new forms.app account or sign in with an existing one.

Open your forms.app account

2. Choose a template: For complete customization, start with a blank form or select a survey template with testimonial questions.

Choose a way to start

3. Use the AI feature: To modify your form, use forms.app's AI-powered capabilities. You may modify and enhance the survey's content with this tool to suit your own requirements.

Use AI form creator

4. Include testimonial questions: Use multiple-choice and open-ended questions to get in-depth information about your customers. For instance, "How has our product impacted your daily work?" or "Would you recommend us to others?" are good questions.

Add your own questions

5. Share the survey: To reach a large audience and collect insightful testimonials, send out an email with the survey link, embed it on your website, or share it on social media.

Share your survey

DOs and DON’Ts

A well-designed testimonial survey may be an effective instrument for establishing credibility and demonstrating the practical benefits of your offering. Using well-crafted inquiries, you may get in-depth information on what clients value most and why they choose your service over competitors. Here are some dos and don’ts about your survey for your inspiration:

DOs

✅ Pose questions based on context: Customize your inquiries to elicit input on particular features or offerings. 

✅ Allow multimedia responses: Consider allowing clients to submit images or videos as testimonials. 

✅ Customize the survey's layout:  Utilize forms.app's design tools to align the survey's appearance with your company's aesthetic. Brand awareness is strengthened by consistent branding.

✅ Add a note of gratitude:  Include a thank-you message to express gratitude for their time. This small act may evoke positive emotions.

DON’Ts

❌ Limit to open-ended questions:  While open-ended questions are useful, structured inquiries make data gathering and analysis easier.

❌ Ignore mobile optimization in mind:  Make sure your survey works well on mobile devices. Clients who want to react on mobile may have problems if this step is skipped.

❌ Avoid posing generic or ambiguous questions: Steer clear of overly general ones. More actionable insights are obtained by asking specific questions.

❌ Ask too many questions:  Survey weariness brought on by too many or repetitive questions might cause respondents to provide less considered responses.

Wrapping it up

Including written testimonials from pleased consumers is a great way to build your brand's image and attract future customers. In addition to obtaining insightful information, you can encourage existing customers to share their positive testimonials by using the appropriate testimonial questions. 

A powerful tool like forms.app makes it simple to design customized surveys that successfully gather these recommendations and highlight the actual worth of your good or service. By gathering and showcasing these impactful testimonies, you strengthen your reputation and gain the trust of potential clients, which will eventually propel your company's expansion and success.