Marketing Consent Form

The marketing consent form is the best way to get your customers' consent before sending them advertising-related emails. If you own a company and want to grow with digital marketing, you should immediately use this marketing consent form template, which does not require a code.

What is a marketing consent form?

While advertising your brand via email is one of the best marketing methods, your customers may not like it. Thanks to this consent form, you inform your customers that you will send them marketing-related e-mails in advance, and you get their consent from them.

Informed consent is the process of obtaining consent from a second party after explaining to them the risks and possibilities involved with the action they are consenting to. Health-care providers and researchers often use an informed consent form to get consent before they start a medical operation or research.

Getting online consent is not substantially different than getting consent with papers. In both cases, you have to present all the necessary information to your respondents, and they need to sign, check, or state that they give you their consent to start the procedure. Here are 3 ways you can obtain consent with online forms:

  • Collect e-signatures
  • Add a terms & conditions field
  • Ask for a written statement

While consent and waiver are often used interchangeably, they have different meanings. A waiver is a consent document used for relinquishing one’s rights or claims, whereas consent is a document used for giving permission to an action or activity that the person will be subjected to.

For example, you have to obtain consent when collecting, processing, and storing personal data. However, you have to request a waiver during IRB applications and research. Human subjects sign a waiver document and state that they have been told of potential adverse effects of the research and will not hold responsible the researchers for any injury. Waivers can also be used for medical treatments or extreme activities. 

You need a way to inform people and obtain their consent, and online forms are the ideal tool for this job because you can collect data and obtain consent at the same time. As a powerful form builder, forms.app has all the features you need and provide consent form templates to get you started easily. Here are steps you can follow to create your own consent form:

  1. Select a template or create a new form
  2. Add questions for information you want to collect
  3. Use the explanation or terms & conditions fields to inform your respondents
  4. Optionally add a signature field to obtain e-signatures
  5. Share your form or embed it on your website