20+ Essential gym membership survey questions (+Free templates)

No matter what you do, creating a survey is a great way to gather customer feedback and assess their satisfaction. If you are a gym owner, you can conduct a gym membership survey to determine your members’ satisfaction and gain insight into their expectations. If so, you can start by learning what gym membership surveys are.

In this article, we talk about the definition of gym membership surveys and why you share them. We then prepare 20+ questions you should ask in the gym membership survey. You can also learn how to create a gym membership survey and get 6 expert tips. Finally, you can find more free templates for creating a survey.

What is a gym membership survey?

Gym membership surveys are valuable research tools that allow you to gain insight into member expectations, preferences, and satisfaction levels. 

Through these surveys, gym owners can get to know their members better and understand their expectations and preferences, allowing them to improve their services and conditions to increase member satisfaction.

Why to share a gym membership survey

Every gym can benefit from gym membership surveys in different areas and stages. Gym membership surveys are a precious tool for collecting customer feedback and developing activities to increase customer satisfaction in line with this feedback. Below, you can see why you need to use these surveys:

✅Based on the feedback they receive, you can analyze their strengths and weaknesses and develop strategies to emphasize their strengths and improve their weaknesses.

✅Gym membership surveys allow you to make more informed decisions and carry out the necessary work by identifying improvement areas.

✅Based on the feedback you receive from your customers through gym membership surveys, you can meet your customers' demands in a shorter time, increasing customer satisfaction.

✅By creating a satisfied customer profile based on the information you collect from surveys, you can gain a competitive advantage and correctly position your business in the market.

✅By learning what your customers think about your services, you can identify areas that need improvement and growth and shape your strategies accordingly.

20+ Must-ask questions to ask in a gym membership survey

Gym membership survey questions are one of the most effective ways to measure the overall satisfaction level of the service provided by your gym. You can better understand your member's expectations and needs through the questions you ask in your survey. Below, you can find 20+ questions you can ask in a gym membership survey example:

1. What was the determining factor in your decision to start working out?

This question allows you to learn the source of motivation for your members to start sports. Knowing the determining factor in your members' starting sports allows you to develop your services in this direction. It also helps you shape your marketing activities by considering these factors.

2. How did you hear about our gym?

You can learn which channels your members use to find your gym through this question. Your members may have heard about your gym through social media or chosen it based on a friend's recommendation. Learning which channels are effective will help you evaluate the effectiveness of your marketing strategies and carry out a marketing plan accordingly.

3. What is your reason for choosing us over our competitors?

With this question aimed at understanding your competitive advantage, you can learn the main reason why your customers choose you over your competitors. Knowing the reasons for their preference helps you develop a strategy emphasizing your strengths. Therefore, you can maintain your competitive advantage in your market.

4. How satisfied are you with your overall fitness journey experience at our gym?

This question allows you to assess the overall satisfaction level of your members with your gym. You can give a general assessment of the satisfaction level of your customers and the services you provide. Keeping overall satisfaction high is crucial to building loyal members.

5. Are you satisfied with the overall cleanliness of our gym?

Every athlete values gym cleanliness. This question can help you determine whether your customers are satisfied with the overall cleanliness of your gym. Based on the results, you can take the necessary measures to eliminate your members' concerns about cleanliness and increase satisfaction.

6. How satisfied are you with the services such as workout routines, types of exercises, and training programs provided by our personal trainer?

A gym offers members services such as exercise routines, exercise types, and training programs through personal trainers. By including this question in your survey, you can also evaluate the quality and satisfaction level of your services through trainers. Based on the feedback, you can make improvements and developments to increase quality and satisfaction.

7. How would you rate the attitude of our employees towards you?

With this question, you can evaluate the attitude of your employees toward your customers. You can find out whether your customers are satisfied with the attitude of your employees. You can carry out the necessary work to improve employee-customer relations in line with the feedback you collect.

8. How would you rate your experience with our customer service team?

Customer service quality plays a critical role in member satisfaction. This question allows you to evaluate your customer service team's quality and performance. Based on the results, you can optimize your customer service support and create a more satisfied customer profile.

9. What do you think about the quality and variety of our strength training and physical activities?

The variety of services you offer in your gym is essential for gaining new customers and gaining the loyalty of your existing customers. This question will help you evaluate the variety and quality of the services and activities you offer in your customers' perception. You can make improvements to increase quality and variety based on the feedback you receive.

10. What additional gym equipment or facilities would you like to see in our gym?

With this question, you can learn what equipment your members want to see in your gym. At the same time, you can evaluate the level of satisfaction with your current equipment and understand the demands. You can increase satisfaction by making the necessary additions in line with the demands of your customers.

11. What do you think about our gym's price-performance ratio?

This question can help you learn how your members perceive the price-performance ratio of your gym services. It can also help you understand how satisfied your members are with your pricing policy. Based on the results, you can make changes to your pricing policy if necessary.

12. Are you satisfied with our gym's fitness program working hours?

With this question, you can evaluate whether your gym's working hours suit your members. Based on the feedback you receive, you can make the necessary updates. In this way, you can increase your gym's accessibility and, therefore, customer satisfaction.

13. Is the location of our gym convenient for you?

This question allows you to evaluate the impact of your gym’s location on customer satisfaction. You can determine how easy it is for your customers to access the gym. Based on your results, you can conduct some work to provide ease of access and expand your potential customer base.

14. Do you feel comfortable in our gym?

With this question, you can learn how comfortable your members feel in the gym. It is essential for customer satisfaction that your customers feel comfortable and safe. You can use the information you obtain to create a more comfortable gym environment for your gym members.

15. How would you rate the general atmosphere of our gym?

This question allows you to assess how your members view the overall atmosphere of the gym and how they perceive it. The atmosphere of the gym has a significant impact on the motivation of your members. Based on the results, you can work to create a better atmosphere to increase the motivation of your members.

16. Is there anything missing in our fitness business? (If so, please specify)

Including this question in your survey will help you learn what your customers think could improve services or areas you need to improve. Based on the feedback, you can work to address the deficiencies in the areas your customers have indicated.

17. Have you experienced any security issues in our gym? (If so, please specify)

This question will help you identify potential safety issues that your members are experiencing at your gym. It will also allow you to assess whether the safety measures you have taken are sufficient. Based on your results, you can improve your safety measures to make your members feel safer.

18. What is your biggest problem with our gym?

You can include this question in your survey to determine the most significant problem or annoyance your members have with your gym. This information will also allow you to identify your gym's weaknesses or the services you offer. Based on the feedback, you can work to eliminate these problems and increase customer satisfaction.

19. What aspects would you like to see improved in our gym? (Please list)

Through this open-ended question, you can identify areas where you need to improve your gym for your customers. You can take steps to improve these areas, especially by considering the items listed by the majority. Eliminating these weaknesses will help you take customer satisfaction to the next level.

20. Do you want to add anything about your overall experience with our salon?

Finally, including this open-ended question in your survey helps you give your customers a chance to express their thoughts outside of the areas you offer them. It allows your customers to express their overall experience with your gym without being limited by options. It also allows you to provide a comprehensive assessment.

How to create a gym membership survey (step-by-step)

Creating a gym membership survey is vital for collecting data and information about customer experiences, feelings, and behaviors in the gym. You have seen 20+ essential fitness survey questions to ask in a gym membership survey. Now, it's time to learn how to create these surveys. You can easily create your gym membership survey by following the 6 steps below:

Step 1: Log in or sign up for forms.app

Create an account

You can start creating a questionnaire for gym clients by signing up for an account using the forms.app survey platform. You can go directly to the platform if you already have an account. The forms.app allows you to log in or sign up using your Google, Apple, or Facebook accounts.

Step 2: Start from scratch, choose a template, or generate with AI

Choose a template

Once logged in, click the Create Form button to create a new form. You can use the ready-made gym membership form template. You can also use other ready-to-use survey templates on forms.app and optimize them according to your goals. You can also get help from forms.app AI for creating your survey.,

💡You can also create a membership application form to help you register new members and obtain vital contact information to demonstrate professionalism and creativity.

Step 3: Add your questions

Add your questions

You need to add your survey questions based on your goals. The forms app offers a variety of question types, such as multiple-choice, short-answer, and long-answer. Adding your survey open-ended question types increases effectiveness and helps you understand your customers comprehensively. You can also use the 20+ gym membership survey questions or membership satisfaction survey questions above in your survey. 

💡You can also use club membership survey questions to collect data and feedback about member satisfaction from club and organization members or adapt the questions to your survey.

Step 4: Customize your form design

Change the booking form’s design

You can easily customize the survey design offering forms.app’s rich content. You can select a theme and change colors. You can enrich your form images, a logo, and a cover. You can tailor colors, fonts, and overall design tools to create a survey questionnaire that mirrors your gym's identity. Additionally, you can choose a new background image and a view type.

Step 5: Share your gym membership survey

Share your form

You can share your gym survey with members using various sharing options from the forms app. You can share your survey on popular social media platforms like Facebook, Twitter, LinkedIn, and WhatsApp. In addition, you can copy your survey link and share it with your employees via SMS and e-mail for easy access.

Step 6: Analyze gym survey results

Analyze the results

Once you have gathered information, you can use the forms.app's features like statistics and filters to analyze survey responses. This way, you can better interpret the data you collect and evaluate your customer feedback more efficiently. Accurately analyzing survey results will help you create a strategy that increases customer satisfaction and engagement in the long term.

💡Also, you can benefit from a personal training questionnaire and general feedback surveys to evaluate members' engagement levels and satisfaction.

Get more free templates

Survey templates are a valuable tool that can speed up and greatly simplify your survey creation process. Using a pre-made survey template, you can make changes only where you see fit. You can also adapt these templates to your goals. You can find below more free templates you can use to create your survey:

Gym Membership Form Template

Gym Membership Cancellation Form Template

Gym Feedback Form

SEE MORE

6 Pro tips while creating a gym membership survey

A gym membership survey directly communicates with your members, serving as a valuable issuing and understanding customer satisfaction tool. As with every survey, there are points to consider while creating a successful gym membership survey. You can follow 6 expert tips below to create your survey:

Expert tips for gym membership surveys

🧭Know your target audience: When asking your questions, consider the demographic characteristics of your members.

🧭Set your goals clearly: You should define your survey's objectives and goals. The specific target allows you to gather more accurate results.

🧭Choose the correct survey platform: There are many online survey platforms. You should choose the correct survey platform and ask questions based on your goals.

🧭Use various questions: Your survey can include multiple-choice, open-ended, and closed-ended questions. Multiple-choice questions allow members to answer the questions more clearly. You can also group relevant questions.

🧭Make your survey mobile-friendly: People generally spend more time on mobile devices. So, making your survey mobile-friendly enhances members' accessibility and comfort.

🧭Create trust in your participants: One of the most essential things people worry about when participating in a survey is privacy. Reassure members about anonymity and confidentiality to get more honest answers and increase the response rate.

Wrapping it up

Gym membership surveys serve as a research tool to help you better understand your customers. The data you obtain from these surveys can help you better understand your members' problems and expectations. By analyzing the results, you can take action to improve and develop your gym and services. It will also increase your customers' loyalty.

In our article, you learned about gym membership surveys, why to share them, 6 pro tips about them, how to create your own and 20+ questions. We also talked about more free survey templates that you can use to create your survey. If you want to learn more about surveys, check out our other articles for free!