Online forms are the best way to quickly and easily collect information from your target audience. You can create online forms in the online form builder with just a few clicks. Having a great form builder will help you make forms for all purposes. There are many online form-builders, so it takes time to choose the best one.
Google Forms and 123FormBuilder are some of the best online form builders. Both tools have many advantages and drawbacks. This article will explain 123FormBuilder vs. Google Forms initially, their essential points, and the forms.app as a better alternative to them.
Google Forms vs. 123FormBuilder at first glance
123FormBuilder and Google Forms are unique online form-builders; these tools allow you to create many remarkable forms. These platforms let you organize all your questions, share them quickly, and get a simple list of form responses. Both tools have excellent form-creation features.
Google Forms is a free online form-building tool with a user-friendly interface. It allows users to make Google forms and customize forms easily and provides many pre-made themes and templates. Additionally, Google Forms easily interacts with other Google workspaces for collected data analysis and storage. Google Forms is better for small businesses.

The home page of Google Forms
In contrast to Google Forms, 123FormBuilder is a paid form builder that provides more sophisticated functionality and customization choices. It offers more elaborate form fields, customization options, and a more extensive selection of form templates. In addition, 123FormBuilder provides advanced form analytics and reporting features.

The home page of 123FormBuilder
Although Google Forms and 123FormBuilder are good online form-builder tools, forms.app is a better alternative to 123Formbuilder and Google Forms, considering pricing and advanced features. With forms.app, you can build forms with just a few clicks. You can accept payments and collect payments easily and quickly.
Google Forms vs. 123FormBuilder: 7 Essential points
Google Forms and 123FormBuilder are powerful form-creator apps but have some core differences. Google Forms offers a basic, practical tool that can be used to create straightforward forms, surveys, and questionnaires.
However, 123FormBuilder has more capabilities, such as vast form templates, 123FormBuilder integrations, customization options, and payment connections. There are seven essential points about the 123FormBuilder vs. Google Forms:
1. Pricing

Pricing comparison between Google Forms, 123FormBuilder, and forms.app
When deciding on the best online form builder, pricing is crucial. Google Form is a free online form builder tool with limited functionality and storage. However, it has also priced plans. Plans start from $6 to $18. Here are the Google Form price plans:
- Free plan: Yes
- Business starter: $6 per month (30 GB of storage)
- Business standard: $12 per month (2 TB storage)
- Business plus: $18 per month (5 TB of storage)
123FormBuilder, on the other hand, provides more powerful form-building features than Google Forms. 123FormBuilder also has a free plan to discover its features and ready-to-use templates. Here are the 123FormBuilder pricing plans:
- Basic plan: Free
- Gold plan: $37 per month
- Platinum plan: $49 per month
- Diamond plan: $99 per month
- Enterprise plan: $225 per month
As mentioned earlier, forms.app has more functionality and a cost-effective form builder compared to Google Forms and 123FormBuilder. forms.app also provides a free plan to explore the app’s unique functionality and attractive templates. Here are the forms.app pricing plans:
- Free plan: Yes
- Basic plan: $25 per month
- Pro plan: $35 per month
- Premium plan: $99 per month
2. Form features
Google Forms provides all the basic features to create forms like Google Forms, including multiple-choice questions, text fields, drop-down menus, and file uploads. 123FormBuilder also provides all these features and functionality. Moreover, it also provides more advanced features such as conditional logic, payment fields, and third-party integrations. You can examine the table below to see the form features differences between both tools:

Feature comparison between Google Forms, 123FormBuilder, and forms.app
3. Customization options
Both Google Forms and 123FormBuilder provide essential customization options, but 123FormBuilder has more advanced customization options than Google Forms. If you need more robust customization options, 123FormBuilder can be better for you.
Using Google Forms, you can customize the appearance and feel of your form by selecting from many themes. You can also alter the header picture, font style, and background colour to better suit your brand or desired look.
On the other hand, with 123FormBuilder’s customization capabilities, you can design forms consistent with your brand, gather targeted data, adjust user input, work with different tools, and offer a safe and intuitive user experience. You can add your brand logo, change the colours and fonts, and customize thank you messages.
4. Field types
Google Forms provides 13 field types: dropdowns, linear scale, paragraphs, short answers, and checkbox grids. All the fundamental field types required to develop a range of forms are available in Google Forms, even if they have fewer advanced field types than 123FormBuilder.
123FormBuilder has more field types than Google Forms. Some advanced field types are text, email, Likert Scale, Matrix, textarea, signature, and drop-down. With all these field types, you can create more professional forms to allow users to enter form text and numerical values and provide feedback.
5. Integrations
Google Forms and 123FormBuilder offer many integrations to improve form data collection and expedite processes. Use Google Forms for enhanced integration with other Google products, such as Google Calendar, Google Docs, Sheets, and Drive.
As a Google Forms alternative, 123FormBuilder has more sophisticated integrations with project management software, payment gateways, email marketing, and CRM. HubSpot, Zoho, Mailchimp, and Weebly are some of the popular integrations.
6. Team collaboration
You can add collaborators in Google Forms to allow real-time collaboration and grant them editing or viewing access to your forms. Team members may now collaborate on a form and view changes as they are made more quickly.
In addition, 123FormBuilder has team collaboration tools that let you add teammates with varying degrees of access and authority to your account. Team members can be given responsibilities that allow them to control answers and settings and create, modify, and view forms.
7. Templates
123FormBuilder offers 3,000+ ready-to-use templates for different industries and purposes, including application, employment, feedback, contact, and survey forms. You may easily alter the templates’ colours, fonts, and layouts to fit your identity and requirements.
Unlike 123FormBuilder, Google Forms offers fewer templates but has various fundamental form types, such as contact information, event registration, customer feedback, order, and application forms. The templates are straightforward and basic, emphasizing functionality over personalization.
A better alternative: forms.app
forms.app is a perfect alternative to Google Forms and 123FormBuilder as it offers many functions and benefits for creating and organizing surveys and forms. Because of its user-friendly interface, forms.app enables anyone without coding experience and professional knowledge to quickly create forms and surveys.
On forms.app, you can access elaborate form features, including step-view forms, conditional logic, file uploads, and calculations. These strong qualities enable the creation of intricate and interactive forms to satisfy various requirements. You can enhance both the employee and user experiences using forms.app. The main functions of forms.app are examined below:
- AI form generation: Simply say forms.app AI is what you need; it generates a form or survey for you in seconds.
- Ready-to-use form templates: forms.app has many templates for various purposes. When creating a form or survey, you can quickly select a pre-made template and easily customize it with many options.
- Conditional logic: With the forms app, you can create online forms based on user responses. You may show or hide some fields, sections, or all of the form’s pages based on the user's answers.
- Customization options: forms.app provides many customization options. You can change the background images, add visual questions, and combine your brand image with your forms on forms.app and fine-tune the style of your forms.
- Real-time analytic feature: forms.app provides real-time reporting and statistics. You may track statistics such as form submission and conversion rates to gain insight into user behavior and adjust your forms accordingly.
- Email notifications: You can receive email alerts when a form is submitted or have tailored confirmation emails automatically sent to form submitters.
Final words
In conclusion, Google Forms and 123FormBuilder are great online form-builder platforms with many advanced features. The choice between 123FormBuilder and Google Forms depends on your preferences and needs.
Sena is a content writer at forms.app. She likes to read and write articles on different topics. Sena also likes to learn about different cultures and travel. She likes to study and learn different languages. Her specialty is linguistics, surveys, survey questions, and sampling methods.