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Consumer Demographic Survey

With the developing technology, the marketing of products or services changed. And the best option for sellers adapting the changes immediately. In order to become a part of this online market, you have to be very considerate about your target client. helps you to gather valuable information with a consumer demographic survey.

Consumer Demographic Survey


What is a consumer demographic survey?

A consumer demographic survey is a document to get valuable data from targeted clients and specify their needs by learning their age, gender, educational level, occupation, purchasing habit and etc. Gathering demographic data will help your market research, and in this way, you can make improvements to your marketing campaigns. 

Demographic information is your key to success. With the collected demographic data, in order to improve your operation and strategies, you can segment your customer base into different groups based on characteristics, and you can create targeted marketing campaigns that are more likely to resonate with specific segments of your customer base. And also, you can identify potential gaps in the market and develop a product that matches the need. 

Who can use a consumer demographic survey?

Anyone who wants to collect information about the consumer population and buyer persona can use the demographic survey form. Identifying a target audience through demographic survey questions is a cost-efficient method for retail businesses, nonprofit organizations, market researchers, and even government agencies

Example consumer demographic survey questions

Asking relative questions improve your demographic survey, and in order to get better results, you should be considerate with your questions. Being clear and understood by the responder is very critical in these types of surveys, which data gathering will affect your future strategies and decision-making. For this reason, we have gathered example demographic survey questions for you:

1  - What is your primary language? (Dropdown selection field)

  • English
  • Spanish
  • Mandarin
  • French
  • German
  • Other


2  - What is your employment status? (Single selection)

  • Employed full-time
  • Employed part-time
  • Self-employed
  • Unemployed
  • Retired


3  - What is your household income?  (Single selection)

  • Under $25,000
  • $25,000-$49,999
  • $50,000-$74,999
  • $75,000-$99,999
  • $100,000 or more


4  - Do you consider yourself a part of an ethnical group? (Dropdown selection field)

  • White/Caucasian
  • Black/African American
  • Hispanic/Latino
  • Asian
  • Native American
  • Other
  • I prefer not to answer

Asking these types of ethnical questions requires sensitivity. For this reason, if you have any hesitation, you might want to check ethnicity questions in surveys and questionnaires articles on

5  - Have you ever purchased our product/service before? (Yes/No)

  • Yes 
  • No

How to create a better demographic survey

You can enrich your survey using different form fields and features such as opinion scale, star rating, and others. You can also add conditional logic to direct responders to connected relative questions as well. There are useful form settings for instance, if you do not want multiple submissions, you can disable multiple submissions and add a welcome and thank you page on your form as well. 

Using will help you to learn valuable information on people's opinions on different subjects. Since it is free to use, you can start now and take your seat in this fast-growing internet era easily. To start, use this demographic survey template and customize it to match your needs.

If you are looking for a fast and easy way to create great surveys, is here to meet your expectations. With countless templates, question types, and customization options, provides a practical way to create online surveys for free. Explore’s great features today!’s great library of survey templates will make it possible to create elaborate and professional-looking surveys and questionnaires in seconds. As a matter of fact, you can use some of the templates without any need for change. Whatever your need or goal is, has a great template to offer you. Easily browse the templates to find one that will help you get started faster.

By using, you will have a simple and powerful way to create online surveys. offers you a simple user interface that will allow you to create your survey in no time. Thanks to its basic design, you will be able to navigate through easily and find whatever you are looking for without a problem. On, you can:

  • Add questions to your surveys or edit them
  • Collect real-time data
  • Select from various free themes
  • Share your surveys on as many platforms as possible
  • Change publishing settings
  • Add conditions to your survey questions

When creating surveys and forms on, you can easily integrate other web applications, such as Slack, MailChimp, and Pipedrive into your survey form. This will, for example, allow you to send notifications to Slack channels, collect e-signatures, send receipts, and many more.

No matter your device type or the platform you are using, you can easily create your surveys on Now you don’t worry about how to create online surveys on mobile or if people will be able to see them properly or not, because forms.aps works seamlessly on any device. Get started today to create free online surveys and easily collect responses!