Social media has become a big part of our lives, and so have influencers. While social media was only used for fun before, today, it has moved to a different dimension that people make money on it. Since the increase in the number of influencers, industries have started to appear on social media to advertise themselves, and giveaways are just one of them.
With the increase in giveaways of influencers, the need for giveaway forms has emerged. Using online forms makes it much easier for influencers to get in touch with their followers. Once the influencers use giveaway entry forms, they will have all the data they need without any effort.
Do giveaways really work?
It has been detected that there are 4.9 billion active social media users. With all these users, marketing has changed their path. According to the statistics, in 2021, it was anticipated that 91. 9% of American marketings working for businesses with more than 100 workers use social media for marketing. By following some steps, the companies have a chance to increase their sales through giveaways.
Possibly, you have seen many giveaways from many influencers, but they have all the common steps. When you see a post of a giveaway, they all want you to:
- follow the accounts that have been tagged
- like the post
- retweeting
- subscribing to the channel
- dueting the video
- tag three friends of yours
They all do this for a reason, for sure. To create interaction on the definite pages and streamline your workflow. With the usage of giveaways, not only do the influencers gain followers, but also the brands promote their products or services.
Getting more followers and subscribers
As mentioned before, the giveaway process is followed by some basic steps, and one of them is to follow or subscribe to the account. It means that they have to follow the page to join. Imagine a gamer influencer posting a giveaway for the latest mobile phone. To participate, not only the followers of the gaming category but also the accounts with interest in fashion, food, or traveling will follow the influencer.
For that reason, influencers get lots of followers throughout the giveaway process. In other words, this process lets them gain followers in many different areas who have various interests.
Growing your email list
Email marketing is a key point for businesses to expand their work and gain more leads. Once an online giveaway entry form is shared, the form is filled by completing some fields, including the email. As the forms are filled, the number of the email list will increase day by day.
Increased engagement
When the giveaways are used, it makes it possible to interact with the brand. When you know your potential followers, you will be able to promote more engaged products or services with the accounts via influencers. Social media statistics also support that posting on weekdays gets you more engagement.
Opportunity to show off your products
Influencers play an essential role in showing off the products. Today, when a new product is released, the first place you see them is on social media platforms. Research proves that before buying a product, 26% of people use social media to check the reactions of the influencers or to read comments. So, it is a perfect opportunity to introduce your new or existing products.
Increased brand awareness
As you introduce your products via giveaways on social media, the name of the brand will be known by people more and more. As the influencers make the giveaways, people will see your brand more. They will be informed about the latest products or services as long as you choose the correct prize for the right target.
How to start a giveaway/contest online
Before getting started, it is important for companies to follow some basic steps. By following them, the process will be less complicated and in order. Once you decide to start a giveaway/contest, you should pay attention to these:
1 - As a company, you should decide on the aim. Do you want to gain followers, or do you want to promote your latest product, for example?
2 - You have to choose your method. How is the giveaway process going to be operated?
3 - According to your needs, you should choose the right influencer because they have a critical role in giveaways.
After deciding on these, you can simply start creating your own giveaway entry form.
How to create your own giveaway entry form
A free online tool like forms.app can be used for creating a giveaway entry form. Without losing time on coding, you can immediately start your free giveaway entry form template with the registration forms. By following 4 basic steps below, you will quickly get your giveaway form on forms.app based on your needs:
1 - Choose a template or start from scratch
As the first step, you can start from scratch, or if you do not want to lose time, you can choose a template. On forms.app, you will be able to find a wide selection world of templates. You can simply choose one and make editing on it.
The most important part while creating your form is the selection of the questions. Questions you decide on will gather all the needed information, such as contact information, phone number, address, username, etc. Besides the questions, you can add a text box for customers to express the question or situation better.
Add form fields and questions
From the setting, you can simply change the look of your form as you want. You have the opportunity of selecting existing background themes or create your own. For instance, you might add the brand's colors to the background or change the font type. Let your creativity handle the job!
Open the Design tab and customize how your form looks
4 - Share it with your target
In the final step, do not avoid previewing your entry to prevent any mistakes, and you can share it with your target as you wish. You share the links that can be embedded into the websites via:
- WhatsApp,
- Facebook,
- WordPress
- QR code
Select one or more sharing options
Key points to take away
In short, the giveaway is essential for influencers to gain followers. It is also suitable for brands to announce their names or new products. A proper online giveaway entry form should be used to make the process safe for both sides. While creating a giveaway entry form with a form builder, pay attention to the following points:
- Ask the essential questions, and do not go in too much detail. It will be a time loss for you and might evoke privacy concerns.
- Build the look of the form based on the brand or the gift. Let your imagination make the form unusual.
- To share the form with your target audience, you can choose the right type of link for sharing like a pro!
Şeyma is a content writer at forms.app. She loves art and traveling. She is passionate about reading and writing. Şeyma has expertise in surveys, survey questions, giveaways, statistics, and online forms.
