What is a competitive analysis questionnaire?
Competitive analysis questionnaires are often used by businesses to gather information about the performance of their competitors. This questionnaire can help a business identify areas where it has an advantage and may be disadvantaged compared to its competitors. This information enables the business to make more informed decisions about how to operate in the market. For example, you can use this data to decide whether to enter a new market or develop new products.
A survey typically includes questions to collect certain types of information about competitors, such as their product offerings, pricing strategies, marketing tactics, and customer service policies. For example, a company can use this information to decide how to price its products, what products to offer, or whether to advertise and market its products.
Benefits of competitive analysis questionnaire
There are several benefits to using a competitor analysis questionnaire. By answering questions about their competitors, businesses can gain a more comprehensive understanding of the market and other companies operating within it. Also, by identifying your strong and weak areas, you can develop products or services that enable them to compete better in the market. This can lead to increased market share and profitability.
How to create a competitive analysis questionnaire
Before you start creating your questionnaire, determine whether you want to compare your products or services with those of your competitors or if you want to understand your marketing strategies. Your objectives will help you determine what information to include in your survey. Next, identify your target audience. Understanding your audience will help you create relevant and useful questions for them. Once you have determined all of this, follow the steps below to create your survey.
- Step 1. Choose forms.app's one of the free questionnaire templates.
- Step 2. Click the “plus” button and choose from various question types, such as multiple choice, short answer, and long answer, from the field on the side where you can select your question format.
- Step 3.Customize the look and layout of your form by clicking on the "Design" tab.
- Step 4. Share your form with others after clicking the "Share" button.