How to create engaging quizzes for audience engagement: From bounce to conversion

Looking for a new way to engage your audience? Or maybe you're looking to add some spice to your typical content? Enter quizzes!

Quizzes are a fun and dynamic way to boost audience engagement, educate your audience about your products, or gather valuable feedback. If you’re looking to add quizzes to your content strategy, keep on reading, as we’ll teach you how to create one as well as give you the details on why quizzes are an effective marketing tool.

What is quiz marketing?

Before we start creating quizzes, let’s first define what quiz marketing is. 

To put it simply, quiz marketing is the use of engaging quizzes to boost audience interaction, drive website traffic, or inform your audience. These can also be used to gather data such as your audience preferences, pain points, goals, or interests. 

Quizzes have been proven to be effective over the years. The popularity of the viral Buzzfeed quizzes is unmatched. We’re sure you have seen at least one of their quizzes when you are scrolling through social media, right? 

The numbers don’t lie either. According to studies, quizzes have a 41.4% opt-in rate compared to only 1.9% for pop-ups. Quizzes also give 27% more engagement and have a 81.5% completion rate. And speaking of Buzzfeed, did you know that 96% of users who start their quizzes finish them? That level of engagement is unparalleled indeed. 

There are various quiz types available, such as enneagram personality quizzes, trivia quizzes, lead generation quizzes, recommendation quizzes and so on. Make sure that you choose the right quiz type that can help you achieve your marketing goals. It’s also important that you create an engaging quiz (not just any boring old quiz!) if you really want to get your audience’s interest. 

Why should you use quizzes in your content marketing strategy?

You might think of quizzes as just a fun time-waster, but they are a valuable addition to your content marketing strategy. We listed below some great benefits of using quizzes in your business:

Advantages of using quizzes in content marketing

1. It boosts your audience engagement

A fun, relevant, and engaging quiz is great for boosting your audience's interest. This is because your audience can have fun all while gaining valuable information or knowledge to them. 

Interactive content like quizzes has been reported to have 2x more engagement compared to static content. And this is no surprise. Quizzes prompt your audience to actively play along, instead of them just passively looking at an image or reading an article. Aside from higher engagement, this also leads to a higher message recall since they spent a lot of time with your content.

2. It increases your website traffic

If you ever need more traffic to your website, try using quizzes. Why? To put it simply, it’s because you can redirect people to your website to take the quiz. So whether they only follow you from social media, received your email blast, or know you from other marketing channels, they are now aware of your website’s presence because of the quiz.

Quizzes are more likely to convince people to go to your site as well. It’s because people are naturally curious about their quiz results, but they might not be when it’s just a banner ad or a pop-up. 

Aside from traffic, quizzes can also help in SEO. An optimized and engaging quiz encourages page interaction. This also leads to a low bounce rate and longer page dwell time, as people tend to stay long on a page just to finish a quiz. All of these factors are favorable in Google’s search rankings. 

3. It generates more leads

First, you can use quizzes to get more email sign-ups and build your email list. You can do this by having your audience give you their email address to take the quiz, or to get their results. And since they have shown interest in your quiz, you know that they also have an interest in your product or content. This makes them a qualified lead.

Second, quizzes can be used to give your audience personalized product recommendations based on their answers to the quiz. Most people shy away from direct advertising, but more subtle marketing can work in your favor, which is what quizzes do. Personalized content is also proven to be more effective in encouraging sales and conversions. 

4. It gathers data and feedback

Quizzes give you an opportunity to collect valuable data, insight, and information about your audience. These can be anything like their demographics (ex. their age, location, gender, job title) or even their psychographics (ex. personality, attitude, lifestyle, preferences, goals). Quizzes can also be used to gain feedback after they have purchased a product or service from you. 

All of this information and data can help you give a more personalized and tailored experience to your audience. According to an Epsilon research, 80% of customers are more likely to buy from a company that provides a tailored experience. By using data, you can improve your sales and revenue. 

You can also apply this data to further improve your content strategy, shopping experience, website design, or even product development.

Boost social sharing

People love sharing their quiz results on their social media, which leads to increased visibility for your brand as well as the potential to go viral. There’s also a chance that the friends or followers of your quiz taker will be intrigued or challenged to take the quiz themselves, leading to expanding your quiz’s reach. 

How to create an engaging quiz online with forms.app

Convinced about the effectiveness of quizzes? It’s time to create one.  🧙‍♂️

First, you need a tool to easily create your quizzes. An online quiz maker, like forms.app, can help you create one from scratch or from our various customizable templates, all with no coding required. Here is the step-by-step guide on how to create an engaging quiz on forms.app:

1. Create a new quiz

If you already have an account, you can log in to get started. If you don’t have one yet, make sure to sign up first.

Once done, head on to the templates page and choose a template from our vast collection. Once you’ve chosen one, click “Use template” to get started.

Choosing a template or start from scratch

2. Customize the template

Now, you can edit the template by adding your own questions. Here in forms.app, you have a variety of question formats to choose from. Some examples are Single selection, Yes/No, Multiple selection, Picture selection, and many others. Keep in mind that the format you’ll use will affect the data that you’ll gather, as well as affect the general impression of the quiz.

How? Let us give you some examples. Single selections are great if you want to know the primary preference of your audience. 

Adding a single selection question

Yes/ No or True/False questions are best used if you want a straightforward answer since there are only two choices. These are also great if you are making a trivia or knowledge quiz. 

Adding a Yes/No question

Multiple selections are great if you want to dig deeper into your audience’s preferences. For example, you may find that a person who likes A also likes B, and so on. 

Adding a multiple selection question

Picture selection is used when you want to make your quiz more visually striking. Using visual aids also helps make your audience understand the quiz more easily. 

Adding a picture selection question

Your questions can make or break your quiz. It should be fun yet challenging, but not too challenging that your audience will give up. 

The way you write your questions should also be in line with your brand voice. If you have a younger and more approachable branding, you can use slang and casual language in your quiz. You can also choose a funnier quiz topic (ex. Which Taco Are You?). 

However, if you usually have a more serious and professional branding, using a more formal tone and having a knowledge quiz will work better. 

3. Change how your quiz looks

Time to make your quiz look more outstanding! You can choose to customize your quiz design manually or use forms.app’s free themes.

Choosing an hand crafting theme

If you’ve chosen to customize, you have plenty of options to choose from! You can customize your background, text, border, and buttons by changing their color and shape. The text can also be edited to fit your style preference. Whether you want to change the size, use a different font, align it to center, or change the color, it’s all possible in the tool. 

While creating a beautiful and eye-catching quiz design is the goal, it’s even more important to include design elements from your branding. This is to ensure that your quiz is visually consistent with all your other marketing materials. Aside from being aesthetically cohesive, it’s also easier to build your brand identity this way. 

Don’t worry, it’s easy to do this. Just make sure that you always add your logo, and that you use your brand’s color palette, typography style, graphic style, or use your usual layout. 

4. Share your quiz with your audience!

Lastly, double-check your quiz to see if there are any spelling mistakes or wrong images. You don’t want your audience to encounter any errors when they take the quiz, right? If you want, you can also add more features to your quiz in the “Settings” tab. There are tons of features available. You can allow them to save their responses as drafts, add a “Thank You!” page, or change the text in the results. 

Happy with how your quiz looks? Let’s go and share your quiz with the world! 

Sharing your quiz in the right way

What are the different types of quizzes available?

Are you now interested in using quizzes? There are many quiz types to choose from. Some examples are: 

Personality Quiz

Personality quizzes are used to identify a person’s interests, preferences, motivations, or perspective. 

Personality quizzes are a very popular quiz type, and it’s for a good reason. These quizzes tend to be fun and engaging, and are great if you just want some light-hearted fun. Ever took a “What Kind of Ice-Cream Are You?” or “What Pizza Topping Are You?” quiz just because you are bored? Us too. 

Some popular personality quizzes are MBTI, DISC, and Enneagram. However, feel free to choose any topic you want for your quiz. These can even be something like “Which Celebrity Are You Most Like?”.  

People also love knowing more about themselves and are generally curious individuals. If you ever want to instantly boost engagement, a fun little personality quiz should do the trick.  

Trivia Quiz

Trivia is one of the most engaging quiz types in the world, since people can have fun while learning something new. It’s also one of the most shareable quiz types, since you can challenge your friends to see who knows more. 

Trivia can range from movies, sports, literature, food, and music, to more niche topics like Ancient Greek Mythology. 

If you are making trivia quizzes for your business, choose a topic that your audience will find relevant and interesting. Let’s say you are a movie streaming app. Trivia questions about movie posters, movie trailers, movie directors, or movie actors will work well for your audience. But a trivia quiz about athletes will not. 

Knowledge Quiz

Knowledge quizzes are similar to trivia quizzes in that they both aim to educate and inform their audience. The difference is that knowledge quizzes tend to focus on more educational topics like history, science, math, and so on.

You can use this to assess your audience’s knowledge of specific topics. This kind of quiz can also ignite competitiveness in your audience since they’ll want to prove their knowledge. 

These are also great if you want to subtly promote your content or product. For example, let’s say that you are a social media scheduler app. After testing your audience's knowledge of digital marketing, you can recommend a webinar, blog article, tutorial video, or a particular tool that can help them gain further information. 

Scored Quiz

Did you know that forms.app offers a feature called “Calculator”? The calculator helps you assign a score to answers and show an end score or an end message based on your respondents choices.

Scored quizzes are usually used for trivia and knowledge quizzes. However, this can also be used for personality quizzes. Some examples are “If you scored more than 10 points, you are an introvert”, or “If you know all these recipes, you are a true foodie”. 

Showing an end result

Lead Generation Quiz

Lead generation quizzes are a fun and engaging quiz type that is meant to grab your audience’s attention and direct them to a particular product or service. 

There are many ways you can do this. One is a product recommendation-style quiz. You can do a fun quiz about “What’s Your Skin Type?”, and depending on their answers, you can give them a product that can address their skin concerns. 

Skincare Quiz

Wardrobe Recommendation Quiz

Toothbrush Recommendation Quiz

SEE MORE TEMPLATES

You can even incorporate lead generation into your personality quizzes. Let’s say you are selling scented candles. Depending on their personality types, you can recommend a scent that you think will work best for them. It’s a great way to make a subtle yet effective marketing push. 

Another way is through product personalization. Depending on your audience’s preferences or needs, you can create or recommend a plan that works best for them. These are useful for services, such as workout plans, diet plans, marketing solutions, website builders, agencies, consulting firms, and other similar businesses. 

Quizzes are particularly effective for lead generation since they are not only engaging, they are also great at delivering personalized suggestions to your audience. According to studies, 66% of customers expect brands to understand their individual needs. By giving them personalized suggestions that fit their needs, you increase your chances of getting sales and loyalty from your customers. 

Wrapping Up 

In the saturated world of content marketing, creating fresh and dynamic content is crucial. Quizzes are a fun way to entertain your audience all while giving them important information about your products or gathering valuable insights about them. 

When strategically incorporated into your marketing strategy, Quizzes can be a game-changer, allowing you to connect to your audience on a deeper level. So don’t wait, create a quiz with forms.app today and see your audience engagement skyrocket!