How to promote your giveaway (Methods, tips & websites)

Using giveaways to grow your business is an excellent opportunity for your company. Giveaways have many profits, such as gaining followers and subscribers, creating interaction on the page, increase in brand awareness, and streamlining your workflow, so everybody knows that giveaway marketing strategies are rewarding. However, running a successful contest requires more attention. Running random or unplanned runaways will bring no success.  

In order to get the fruit of effort and success, it is necessary to be a little more meticulous throughout the process. In this article, you will find the critical points while running a giveaway & contest. With these 15 best strategies to promote your giveaway, you can start a full-fledged and successful giveaway. 

15 Best strategies to promote your giveaway

Once you decide to do contest marketing, there are some steps to carry out to reach your goal successfully. Using the tips and giveaway promotion ideas given below will help you reach more people and help you to reach your goals more quickly.  For this reason, before starting, do not forget to take into account the following strategies:

1 - Make a decision on what to promote

As a company, you may have many products or services, and any of them can be used while running giveaways and contests. The most crucial point is deciding on what to promote. For example, you might have the latest product, so you might want to promote it so that everyone is informed about it. Or, you might have a new limited series that attracts people. With the giveaway strategy, you can sell that series in a short time. 

Your decision about what to promote defines your route and strategies and affects the outcomes of the giveaway. For these reasons, make a decision on what to promote for your company in the very first place.

2 - Ask questions about the prize

After you have the prize in your mind, you can ask some questions to the people to measure their reaction to the giveaway before you go too far. You can ask questions via social media platforms. To give an example, you can start voting on the Instagram story and ask them to choose the color or type of the prize. Having a say in the prize will satisfy them more!

Ask questions and test your audience’s reaction

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3 - Find the right target audience

Aiming for the right target audience according to your giveaway is necessary. Once you decide on the grand prize, you need to have a moment and think about who your gift is for. Consider their age range or gender so you can create user-generated content for the giveaway. You can also check the statistics to take action more reasonably. 

4 - Consider the details

Before sharing the post, take into account any details about the giveaway. If you handle the whole process in detail and step by step, you will have planned your next step more planned. Preventing any mistakes throughout the process will make you more successful.

To make it all clear for everybody, you should ask and answer these questions yourself.

5 - Find websites to publish a post about your giveaway

Now that you know your prize and target audience, you can find helpful websites to publish a post about your giveaway. There are lots of websites that aim to share the latest giveaways with people. Posting your giveaways and contests on a variety of this kind of websites can help you spread the news.

You can use many websites for good, such as ContestGirl, Reddit, Giveaway Machine, Giveaway Monkey, Totally! Free Stuff, and True Sweepstakes. Many people learn about this kind of contest and giveaways via these pages, so sharing your giveaway on these websites will improve attendance to your giveaway.

The best websites to post your giveaway

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6 - Cooperate with another brand

Cooperating with other brands is also helpful for a giveaway frenzy. If you cooperate with another brand which is the right choice for your company will gather more people for your giveaway. If you run a giveaway with another famous brand, you will gather followers from two brands instead of one. So, what does it mean? It means that you will get followers, subscribers, likes, and comments twice more, increasing the interaction faster! 

7 - Create a good giveaway entry form

Creating a good giveaway form is essential for your giveaway and contest process. You can collect all the essential information you need with a single tool. In order to manage the process in an orderly manner, you need to use an online tool to create a giveaway form, like forms.app. Thanks to these online forms, you can ask all the essential questions that your company needs. Also, creating an online giveaway entry form will record all the attendees.

Build an eye-catching giveaway entry form

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8 - Enrich your giveaway post

Sharing the details on social media accounts is really important. You can use customer engagement strategies to increase interaction and attendance at the giveaway. To give an example, you can start a hashtag contest to encourage them to enter by sharing a photo or video and prove their creativity. 

Similarly, you can arrange a photo contest and let the accounts choose the winner. In these ways, your giveaway will no longer be boring or monotonous, and people will care more about your giveaway.

9 - Put the giveaway links to the profiles

When an account hears about the online giveaway or contest, the first thing they do is check your social media pages to access the giveaway. When you add the giveaway link to your profile, they will find it easily. Also, you can pin the giveaway post so that they see it immediately, and the attendance rate will increase. 

10 - Share it on different platforms, too

The more you share it, the more people it will reach. There is no harm in sharing throughout the giveaway process. As the post is seen on people’s explore page, your post will inform more people. Also, it is beneficial to share it on more than one social media platform. 

For example, if you post the giveaway post on Instagram, do not forget to share it on Facebook, Twitter, TikTok, Youtube, etc. Because the internet is an endless space of information cloud, you need to make yourself heard by them. 

11 - Post a blog

Sharing a blog might increase interest in the contest. You can share every detail about the process so that people will be thoroughly informed about the giveaway. A blog can be written with a detailed review of the use and benefits of the product or service. The enthusiasts of the giveaway that you start will read these blogs to learn more about the giveaway. 

12 - Email marketing

Even today, email is being used and checked daily by many. Using email as an email marketing tool will help you to grow your list since the attendees of the contests need to register their email addresses. More than 75% of teens still use email in spite of the popularity of social messaging applications. They even view email as a “fact of daily life.” 

Probably, everybody checks their email daily. According to the statistics, 99% of people check them. Email is still a terrific tool to connect with your audience, regardless of the age range or location you are aiming for.

13 - Use paid ads

Using paid ads or collaborating with influencers will increase the attendance for the giveaway and the number of followers, likes, and comments. The importance of influencers is undeniable. Statistics show that in 2022, 72% of marketers utilized Instagram for influencer marketing, and 4.1% more companies will do so in 2023. 

14 - Share the winners

In the final step, you can share all the winners. You can choose the winner via a live stream on social media platforms like Instagram. In this way, the attendees will believe that the giveaway is done fairly, and it will create an exciting atmosphere. Also, you can share the photo of the winners after they get the prize so that you can prove the giveaway.

15 - Analyze the results

As we discussed, there are many reasons to start a giveaway; however, the important thing is what you aim for. Analyzing the results and tracking the necessary social media metrics is vital in knowing if you have exceeded the limit you set yourself. You should compare the data and level before and after the giveaway. Knowing whether you reach the objective you initially set is the essential aspect. In this way, you can learn how the giveaway affected your rates or if you achieved your goal.

Analyze the results

Giveaway & contest promotion examples

The profit of giveaways is demonstrated by Gray Nicolls’ over 53% conversion rate, which is owned by Grays International and located in England. Gray Nicolls specializes in athletic products and equipment for cricket. They decided to do a giveaway for their goods in 2019. To design the ideal gift, they used the Outgrow interactive tool. 

They intended to reach a larger audience and increase the number of qualifying leads. For the cricket season in 2020, Gray-Nicolls provided the full Powerbow Inferno Kit. This set included a Powerbow Inferno bat, gloves, pads, and gloves for wicket weeping. 

What was the outcome?

Over 2500 leads were generated, and almost 5000 visitors were attracted by this promotion. They succeeded in drawing the proper type of users by giving away a fantastic gift. An outstanding offer, the giveaway had a conversion rate of over 53%. They were able to promote their items and further establish their online presence simultaneously. 

Wrapping it up

In short, promoting products or services via online contests has countless profits for companies. Running giveaways and contests might be super helpful for companies as long as they are followed some definite steps. Before starting the whole process, do not forget to read this article to learn how to promote one with methods, tips & websites. You may now expand your business by creating the ideal giveaway process according to your needs.