60+ SEO statistics you need to know for your website

SEO has become very important for businesses in today's digital world. SEO involves the process of improving your website to increase its visibility on search engines when potential customers search for a product or service through a search engine on their mobile devices. Companies and brands must be aware of the importance of first-page ranking and strengthen their online presence.

In order to deliver your business's services and products to potential customers and increase brand awareness, you have to reach potential customers on online platforms. This is where SEO takes over. We have prepared 60+ SEO statistics for you to learn the subject better and increase your online presence. If you want to learn the informative statistics that we have prepared for you, keep reading. 

Why do you need to keep an eye on SEO statistics?

SEO brings your brand to the top ranks online and enables your business to get ahead of its competitors in the sector. Examining the SEO statistics we have prepared will help you to:

Advantages of knowing SEO statistics

60+ Insightful statistics for your business

Checking out SEO statistics will help you make valuable conclusions for your brand, and you will find answers to your questions. The statistics we present in different categories will allow you to approach the subject from various angles. Here are 60+ SEO statistics to gain knowledge:

General statistics about SEO

Examining general statistics about SEO will give you an overview of the subject before going into detail with categorized statistics. You can learn about the most essential points on this subject by reading general information about search engine optimization. Now, take a look at general SEO statistics:

1. According to 67.5% of SEO specialists, backlinks significantly affect search rankings (Userp).

2. Google's algorithm ranks websites based on more than 200 parameters (Backlinko).

3. When it comes to shopping online, 61% of US consumers start searching for products on Amazon, followed by nearly half on Google and 32% on Walmart.com (Insider Intelligence).

4. Link building accounts for 25% or less of the SEO budget for 53% of SEO clients (Xpand Digital).

5. In Google's search volume results, links, page experience, and high-quality content were recognized as the top three ranking factors (Search Engine Journal).

6. The average hourly rate for local SEO services in the USA is 128 dollars (On The Map).

7. 61% of businesses prioritize improving their SEO (Xpand Digital).

8. Compared to outbound leads, which have a 1.7% close rate, SEO leads have a 14.6% rate (HubSpot).

9. One to two-word search queries comprise 31.6% of desktop searches and 31% of mobile searches (Semrush).

10. 35.6% of marketers use SEO to drive traffic to landing pages (HubSpot).

11. Roughly 84.3% of all websites use Google Analytics or similar tools (Social Shepherd).

12. 6.3 million searches are processed by Google per minute (Statista).

13. Updating old blog posts can increase your website's traffic by more than 111% (Xpand Digital).

14. Within a year, 5.7% of all studied pages appeared in the Top 10 search results for at least one keyword (Ahrefs Blog).

Source: Xpand Digital

SEO industry market size

Since the value of SEO for brands is undeniable, the market size of the SEO industry is growing and gaining value daily. Based on SEO industry market size statistics, you can create marketing strategies and improve the user experience on your search engine result pages. Here are SEO industry market size statistics:

15. According to 59% of SEO specialists who participated in Userp's survey, backlinks will influence rankings more in the upcoming year (Userp).

16. Currently, Google holds a 91.54% global market share in the search engine industry (Statcounter).

17. From 2024 to 2031, the SEO industry is projected to expand at a compound annual growth rate (CAGR) of 25.54% (Demandsage).

18. According to 57% of B2B marketers, more leads are generated by SEO than by any other marketing campaign (Gitnux).

19. According to 60% of marketers, their best source of leads is inbound (SEO, blog content, etc.) (HubSpot).

20. Within four months, small businesses that engage in SEO receive an average 30% increase in website traffic (Gitnux).

21. Google holds a 92% market share in mobile search engines and a 78% market share in desktop and laptop searches (SMA Marketing).

22. Looking at the global market share of search engines, mobile devices account for 58.22%, while tablets make up 2.03% (for a total of 60.25% for mobile devices) (Statcounter).

23. BERT, a significant Google upgrade that affected roughly 10% of search queries, made waves in the SEO business in 2018 (Search Engine Journal).

24. On average, local SEO specialists earn 93.89 dollars per hour, whereas SEOs serving the worldwide market earn 106.69 dollars per hour (Ahrefs Blog).

25. 40% of marketers who used AI in their SEO strategy saw a 6–10% increase in revenue (Demandsage).

Source: Statcounter

SEO marketing statistics

In addition to offering high-quality products and services, it is also vital for businesses to be able to market these products and services effectively and create content for the right audience. SEO marketing strengthens your digital presence and allows you to reach your target audience. Here are some practical SEO marketing statistics for you to learn:

26. 72% of marketers believe content creation is the best SEO strategy (Xpand Digital).

27. According to 40.7% of Userp survey respondents, content marketing provides the best results when it comes to passive link building (Userp).

28. Investing in SEO increases income for businesses by an average of 2.8% annually (Gitnux).

29. Compared to PPC advertising and paid ads, organic SEO is more than five times as successful (Xpand Digital).

30. 77% of B2C marketers report using SEO, compared to 66% of B2B marketers. B2C businesses are more successful than B2B brands at implementing SEO strategies, including pillar pages and improving page load speed (HubSpot).

31. For 72% of marketers, relevancy is the most significant component in increasing SEO (Xpand Digital).

32. Marketers who are using SEO programs are twice as likely to claim a 10% -20% increase in sales (Gitnux).

33. Knowledge panels and featured snippets outperformed regular search listings, capturing 42% of all clicks (Engine Scout). 

34. According to 65% of marketers, link building is the most challenging SEO task (Xpand Digital).

35. In 2024, 58% of marketers want to incorporate AI into their SEO strategy (Demandsage).

💡If you are curious about more statistics, read our 60+ AI statistics and learn more.

Source: Gitnux

Local SEO statistics

Local SEO is crucial for local businesses to exist in the digital world and gain a competitive advantage in the local market. Most internet users focus on local options around them when searching for services or products.  At this point, local SEO helps local businesses reach their target audience. Below are some local SEO statistics for you to get insights:

36. Only 2% of respondents indicated they never searched local businesses online (Statista).

37. There are 97 billion local Google searches conducted each month. That amounts to 37 thousand local searches every second (Demandsage).

38. The mean click-through rate (CTR) for the top result in Google's organic search results is 27.6% (Backlinko).

39. 58% of consumers used voice search to find local business information (Demandsage).

40. In 2022, 98% of customers used the Internet to find data about local businesses, compared to 90% in 2019 (Brightlocal).

41. In 2022, a survey revealed that 58% of businesses do not optimize for local search. 31% would prefer to. However, only 30% of them genuinely have a strategy to profit from local SEO (ReviewTrackers).

42. In January 2023, a survey conducted in the United States found that 21% of customers regularly used the internet to find local businesses within the past year. In total, 32% of those surveyed said they frequently utilized the internet for this purpose each week (Statista).

43. The percentage of customers who use the internet on a daily basis to research local businesses has remained stable at 21% (Brightlocal).

44. Compared to other age groups, millennials are twice as likely to search for a business to visit right away and are 50% more likely to use local search while looking for businesses (ReviewTrackers).

45. 70% of customers will visit a physical store related to their search results according to the information found in search results (Xpand Digital).

46. According to the State of Local Marketing Report of Brandmuscle, 46% of local partners utilize SEO, and 79% think it's a valuable channel (Brandmuscle).

47. 46.5% of website traffic comes from organic searches, while 22.6% comes from local searches (Milestone).

48. In 28% of cases, local searches lead to purchases (Xpand Digital).

Source: Statista

SEO ROI statistics

Analyzing SEO ROI (rate of investment) statistics will help you see how beneficial SEO is for your business and guide you in directing your budget correctly. You should take a look at these SEO ROI statistics in order to make the most of them and learn the important data:

49. According to 18% of Search Engine Journal's Twitter responders, social media generates the highest return on investment out of all marketing channels (Search Engine Journal).

50. An average click-through rate (CTR) of more than 3% is considered favorable for SEO (Backlinko).

51. In a Userp survey, over half of the participants (56.2%) indicated that backlink number and quality combined had the greatest influence on ranks and authority (Userp).

52. For e-commerce SEO, the ROI is often between 700% and 900% (Gitnux).

53. When it comes to organic vs paid search, 49% of the Search Engine Journal survey's respondents said that organic search is the digital marketing channel with the highest return on investment (ROI) (Search Engine Journal).

54. The majority of pages that appear in the top 10 Google results are three years or older (Ahrefs Blog).

55. When compared to other channels, local search has the greatest ROI, the biggest session share (22%), and the highest number of page views each session (On The Map).

56. Your search traffic will double if you have a video thumbnail in your search term results (Xpand Digital).

57. Compared to sponsored search results, organic results have a 5.66x higher click-through rate (Electriq). 

58. The average value per click for Google search traffic is 40 dollars (Gitnux). 

59. Google Ads ROI is typically 200%. In other words, firms make roughly 2 dollars back for every 1 dollar they spend (Demandsage).

60. 75.1% of clicks are directed toward the top three organic search results that rank on the first page (Gitnux).

💡If you want to read more statistics, check out our 40+ SaaS business statistics and get insights.

Source: Gitnux

Final words

In conclusion, SEO will help your business get ahead of its competitors in the digital market and increase brand awareness. It helps your business grow, reach more consumers, and meet the needs of your target audience. Reading the 60+ SEO statistics we have prepared for you in our article will clear all the doubts in your mind before you start using SEO for your brand.

Thanks to the informative data we have prepared for you, you have learned everything you need to know about SEO and are ready to grow your brand!