10 Types of marketing campaigns that will boost your success

Each campaign type is influential in making your business successful and achieving its different goals. You can benefit from multiple marketing campaigns to increase your brand awareness or sales or to announce your products or services to your target audience.

In this article, we talk about what a marketing campaign is. We also include 10 types of marketing campaigns that you can use in your business and examples of successful marketing campaigns. You can also learn 6 expert tips that you can consider to run a better strategy.

What is a marketing campaign?

A marketing campaign is a vital strategy comprising various methods for introducing your products, services, or brand to your target audience. 

There are many marketing campaigns to introduce your products to your target audience, inform them about your products, or make sales. You can apply these campaigns to businesses' strategies in one or more ways that align with their needs and goals.

10 Marketing campaign types you can use in your business

You can use types of digital marketing campaigns or traditional methods to promote your product, service, or brand. However, it is essential to choose the marketing campaign your business needs at the right place and time. Below, we have 10 marketing campaign types for you. You can use one or more of these marketing campaigns depending on your marketing goals.

Types of marketing campaings

1. Brand awareness marketing campaign

Brand awareness is a method that you can create using different types of marketing campaigns, such as digital marketing campaigns or traditional marketing tools. It is about how much your target audience knows about your brand, products, or services. Increasing brand awareness will give you an advantage in the competitive environment and increase your preferability.

Example

Let's say you are going to buy a shoe. Let's consider that brand awareness is the determining factor. As a customer, buying a shoe from Nike and purchasing a product from a more local brand will give you a different feeling. At this point, Nike creates brand awareness that builds trust, positively affects customer decisions, and increases its preferability.

2. Rebranding campaign

A rebranding campaign is a marketing campaign where you can change your brand perception to increase the effectiveness of your business's marketing efforts. In this process, you can reshape your business's visual identity, message, or target audience. With this strategy, you can benefit from over 100+ remarketing statistics to implement remarketing effectively and gain a competitive advantage in your market.

Example

Airbnb is also a big brand that has successfully managed the rebranding process. Although the brand had a unique story, its identity was created with little thought, making it difficult to differentiate it from its competitors. Airbnb began the rebranding process in 2013 and completed it by optimizing a new and distinguishable logo and new brand colors.

3. Product marketing campaign

Product marketing campaigns are ad campaigns that you can run to introduce a product or a new feature to your existing customers or potential customers. Since they are aimed at product promotion, you can benefit from many marketing methods, such as blog posts, search engines, and social media platforms.

Example

For example, forms.app offers a free platform and a select number of trials to allow users to try out the product before making a purchase decision. It also drives traffic to a website by directing potential customers to its landing page through blog posts. Thus, it aims to increase brand awareness while promoting its products and services.

4. Social media marketing campaign

A social media campaign is a digital marketing effort to promote a product or service through various social media platforms such as Facebook, Instagram, Twitter, or TikTok. Through social media marketing channels, you can interact with your target audience more quickly and extensively. It is also a method that allows you to increase your sales and brand awareness.

Example

Ikea is one of the brands that use social media marketing most effectively. The brand manages to keep the attention of its target audience alive with various social media competitions and various decoration ideas. It also aims to increase brand awareness and sales.

5. Email marketing campaign

Email marketing is a direct marketing tool that you can use to introduce a new product or service or to inform your target audience. You can use various types of email marketing campaigns to communicate with your customers who know your brand and have given permission for direct communication. With multiple methods, you can create an email list and send information about special offers you have prepared for your customers.

Example

Let's say you have a clothing brand. You will offer a Black Friday sale and want to inform your current customers about it. One of the best ways to directly notify your current customers is through an e-mail marketing campaign. Customers whose loyalty you have gained or previously preferred your brand are more likely to be interested in your discount.

6. ⁠SEO marketing campaign

SEO (search engine optimization) is a digital marketing campaign that you can run to increase the visibility of your website on search engines such as Google and Yandex. You can make your business appear higher in the search engine through specific keywords that you will include on your website. This way, people can find the website where you feature your products and services more efficiently.

Example

Amazon is one of the most successful brands in this marketing campaign. Along with its many digital strategies, it implements a successful and comprehensive SEO strategy to show its products at the top of the search engine. You can also rank at the top of the search engine by integrating the keywords you have determined through various tools into your website in different ways.

7. ⁠Video marketing campaign

A video marketing campaign is a marketing method in which you can inform your customers about your products or services through video. With the spread of social media platforms such as YouTube, TikTok, and Instagram, video marketing has also become preferable for businesses. You can run a video marketing campaign and convey easy-to-understand messages to your target audience.

Example

Let's say you will produce video content for a car brand. You should include in the video which features of your product you want to highlight. If you're going to draw attention to your product's safety and comfort, you can produce content that emphasizes this. To increase attraction, ensure the content is shorter and correctly emphasizes the message you want to give.

8. ⁠Influencer marketing campaign

Influencer marketing is a digital marketing strategy that social media users or companies with high followers can use in various ways to promote their products or services. With this method, brands aim to increase the reliability and preferability of the brand through users who create trust in their target audience. In this marketing method, you can also benefit from statistics on influencer marketing statistics.

Example:

The Starbucks campaign with the hashtag #StarbucksDate is a successful example of influencer marketing. The brand encouraged customers to share their experiences through this campaign and increased interaction. Another example is Rihanna's cosmetics brand, Fenty Beauty, which used influencer marketing to promote its products. By collaborating with influencers from different ethnic backgrounds, it managed to spread its products to a vast audience.

9. 360 marketing campaign

360-degree marketing is a marketing strategy that covers all the touchpoints you can use to engage with all your potential customers. You can use this marketing campaign to deliver a consistent and integrated campaign message across multiple platforms. It will help you create a more consistent experience with your target audience and increase your persuasiveness.

Example

Like many world-famous brands, Apple benefits from a 360-marketing campaign. It promotes its products and services using various channels, such as digital channels, such as websites and social media; traditional channels, such as TV commercials; and direct marketing channels, such as e-mail marketing. In this sense, the Apple brand aims to offer consistent messages to its consumers.

10. ⁠PR (public relations) marketing campaign

A PR campaign is a strategy that helps you positively influence the public image of your product or service through channels such as press releases or interviews. This strategy is a process that manages the communication of information about your product or service to the public. You can consistently engage with your target audience by producing original, honest content.

Examples

We can consider McDonald’s “McHappy Day” campaign an example of a PR campaign. The company’s primary strategy was to draw attention to philanthropy and social responsibility issues. The McHappy Day campaign, organized yearly to raise funds for Ronald McDonald House Charities, was published as news in press releases. The campaign had a positive impact and succeeded in increasing brand loyalty.

Successful marketing campaign examples

You can run many marketing campaigns to promote your products and services. Determining the appropriate campaigns aligned with your goals is the most significant step in reaching them. Below, we are giving you the campaigns of some brands that have made a splash with their effectiveness. You can review these examples as a source of inspiration.

1. Kellogg’s Pringles-Wow

This ad, which aired during the Super Bowl in 2018, is one of the examples of a successful marketing strategy. It used digital marketing, especially social media, intensively and made it easier to achieve its goals. Thus, this marketing campaign became a strategy that increased brand awareness. With the power of social media, a video trend consisting of imitations of the scenes in the ad began.

The brand aimed to keep the consumer's attention alive by including humor and entertainment elements in the ad. In addition, the fact that the Super Bowl is a widely watched sport worldwide and that the brand also evaluated this medium as an advertising area has been a great advantage.

2. Nike-What the Football

In 2023, Nike aimed to advertise and emphasize the power of women's sports. It aimed to reach a broader target audience through social media and partnerships with famous football players to increase interaction. Nike carried out a successful campaign process through the emotional connection it established with its target audience and the proper marketing channels.

3. Barbie

We have all heard of the Barbie movie, even if we haven't watched it. It shows how successful the movie's marketing campaign was. The movie raised awareness of many societal issues and served as a cultural expression tool. It used social media effectively and collaborated with different brands, making the movie one of the most resonant content of its time.

4. GTA 6 Trailer

The GTA-6 trailer, planned to be released in 2025, is also one of the campaigns that has created quite a bit of bias. We can say that this campaign has been one of the most successful examples of game marketing. It adopted a communication approach specific to the target audience, increasing its appeal. 

In addition, it understood the expectations of its existing customers and aimed to manage them correctly. It aimed to increase satisfaction by keeping the visual quality high. Like the Barbie movie, this trailer is also on its way to becoming a cultural phenomenon by creating a similar effect.

5. Netflix-Streamberry platform

Netflix has demonstrated a successful marketing campaign with this platform inspired by an episode of the Black Mirror series. This marketing example quickly shows the importance and contributions of a good target audience analysis. The campaign aimed to increase brand loyalty and satisfaction by using the power of personalization and popular culture in digital marketing.

💡By understanding real experiences, content marketing statistics can guide you in creating engaging content like the one you see in these campaigns.

6 Expert tips for a better strategy

You have learned examples of successful marketing campaigns. So why are these campaigns successful? What are the points to consider to make a marketing strategy successful? Below, you can learn 6 expert tips to develop a better strategy that answers all these questions:

🎯 Know your target audience: You need sufficient information about your target audience's demographic characteristics, preferences, or expectations. It will help you shape your marketing message or channels to meet their needs.

✅ Set specific goals: You should know what you aim for with the marketing campaign you will run. In this sense, setting specific goals for your campaigns will increase the effectiveness of your message and the likelihood that your campaign will reach its goal.

🧮 Use various marketing channels or campaigns: You can convey your campaign message to your target audience through one or more marketing channels that align with your goals. Remember that the more diverse marketing channels you use, the wider the audience you can reach. However, the point you need to pay attention to here is that the messages you share through these channels should be consistent.

👥 Consider customer experience: Every marketing campaign aims to leave a positive impact on the customer. Therefore, you should consider customer experiences when running a marketing campaign. Creating a satisfied customer experience is a critical step for the success of your marketing campaigns.

🔄 Adapt to market conditions: The market environment is a competitive environment that is constantly evolving and growing. Therefore, you must adapt to this changing and evolving market environment to stay up-to-date and maintain the message's effectiveness.

💰 Plan your budget: You should consider your budget for your marketing campaigns by considering your business goals. You can determine the most appropriate and effective campaign for your products and services by considering how much funding you allocate to which marketing channels.

💡In addition, to develop an effective marketing strategy, you can utilize the 7Ps of marketing, which provide a strategic approach to reaching your target audience.

Final words

Marketing campaigns strengthen your marketing strategy, provide a competitive advantage, and increase customer interaction. Each type of campaign benefits your business in different ways. By creating the right campaign in line with your business's needs and goals, you can run a more prosperous and effective marketing strategy.

In this article, we talked about what a marketing campaign is and 6 expert tips for running a better strategy. You can also learn 10 types of marketing campaigns that you can use in your business and examples of successful marketing campaigns.