Demographic Survey

The most effective way to understand and analyze a community or target audience demographically is by using an online demographic template. A demographic survey can help you:
  • Collect essential information
  • Distribute surveys to a wider audience
  • Get access to advanced data analysis
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Use this demographic survey template

1. Import into your account

1. Import into your account

View this demographic survey template and click on "Use template" after making sure this is what you are looking for.

2. Customize however you like

2. Customize however you like

Add demographic data fields through forms.app's drag & drop interface and match your brand style.

3. Share it on all channels

3. Share it on all channels

Customize the URL, change the access levels, create a QR code, or get the embed code.

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About this demographic survey template

A demographic survey collects demographic details, such as age, gender, income, education, and location. This template ensures consistent data collection, helping to simplify the understanding of buyer personas and make sense of the customer experience through various questions:

  • Age
  • Gender
  • Marital Status
  • Location
  • Nationality
  • Education
  • Income
  • Language

 

Who can use a demographic survey?

An online demographics survey template is a versatile tool that can be used by individuals and organizations across various sectors. Based on your sector, you can take advantage of them. 

 

For Customer Service 📞

Customer service teams can use demographic survey questions to gain a deeper understanding of their customers and tailor their support accordingly. Inquiring about age, location, and language preference helps reveal trends, enabling teams to enhance service, tailor communication, and prioritize strategies for different segments.

 

For Marketers 📢

Marketing teams can use a demographic survey to collect demographic information, helping identify distinct market segments. By analyzing these segments, marketers can tailor their strategies to target specific groups more effectively, thereby improving marketing strategies and conversion rates.

 

For Researchers 🔍

Researchers can include demographic questions in a survey to gather information about the characteristics of survey respondents, such as age, gender, education, and income. This data helps identify patterns, segment groups, and analyze how different demographics influence the research outcomes.

 

What can I ask in a demographic survey? 

The demographic survey template already comes with key questions, but here are some example questions for you to include in your demographic survey: 

 

Gender

  • What is your gender?
  • How do you identify your gender?

 

Marital Status

  • Are you married?
  • What is your marital status?

 

Location

  • Where are you from?
  • Where is your home located?

 

Ethnicity

  • What is your ethnicity?
  • Which racial group do you belong to?

 

Education

  • What is the highest level of education you have achieved?
  • What school/university did you attend?

 

Income

  • What is your average annual household income?
  • What is the level of your annual household income?

 

Language

  • What is your native language?
  • What is your secondary language?

     

FAQs

 

Is this demographic survey questionnaire template free to use?

Yes, this demographic survey template is completely free to use. All you need to do is click the “Use template” button, and you can immediately start using it.

 

What should I avoid in my demographic survey?

For the maximum effect, you should consider these details:

  • Do not ask too personal information
  • Do not include jargon or complex phrases
  • Do not offer binary or narrow choices
  • Do not neglect data privacy
  • Do not use an assumptive language

 

Can I customize this template?

Yes, you can change not only the design of the survey, but also the content. Based on your needs or preferences, you can add new fields (marital status, age group, gender, employment status, etc.) or change the layout.