Based on the analysis of multiple studies, TikTok boasts over 1.04 billion users in 2024. Compared to other social media platforms, TikTok’s user base is diverse, including influencers, content creators, businesses, artists, and younger audiences. In TikTok, everyone from a local coffee shop to globally renowned singers strives to expand their influence to a wider audience.
But does the timing of your posts truly matter, or is it all about the likes, shares, and comments? In this essay, we will give comprehensive answers to the ‘’What are the best times to post on TikTok?’’ question based on the days and locations. We will also discuss factors that influence posting times. Finally, we will conclude the essay with DOs, DON’Ts, and FAQs.
When is the ideal time to share a post on TikTok?
While there isn’t a universally agreed-upon best times and days to post on TikTok, there are particular days and times that are often preferred. Social media experts generally recommend these specific times to maximize your audience engagement on TikTok. Before reading this blog, you can also check our article on the best times to post on Instagram.
The times given below were prepared with regard to user behavior patterns and peak engagement periods. They generally align with the end of the workday/school day, morning activity, weekdays, and weekends. Please keep in mind that the engagement rates may slightly change based on various dynamics.
Based on the days 📅
Best time to post on TikTok based on days
Every day of the week is not the same, contrary to what most people believe. Although most people may share common or similar routines throughout the whole week, that is not the case for social media. Just like all other social media platforms, TikTok has its own dynamics, typical user behaviors, and engagement levels for each day.
Here, we have listed the best times to post for each day of the week for you:
Best time to post on TikTok on Monday
The best time to post on TikTok on Monday is between 3 and 6 p.m. This time period coincides with after-school hours for Gen Z and Gen Alpha users.
Best time to post on TikTok on Tuesday
The hours that are the best times to post on TikTok on Tuesdays are 4 to 6 p.m. and the engagement is nearly 3x the amount compared to Mondays.
Best time to post on TikTok on Wednesday
The best times to post on TikTok on Wednesdays are 9 a.m. to 6 p.m. Plus, 11 a.m. and 1 p.m. is an exception to this engagement.
Best time to post on TikTok on Thursday
The best times to post on TikTok on Thursdays are from 9 a.m. to 6 p.m. However, engagement slightly decreases between 11 a.m. and 2 p.m.
Best time to post on TikTok on Friday
The hours that are the best times to post on TikTok on Fridays are 4 to 6 p.m., even though above-average engagement reflects a typical workday between 9 a.m. and 6 p.m.
Best time to post on TikTok on Saturday
The best time to post on TikTok on Saturdays is 9 a.m. to noon, in relation to the rest of the day. In general, Saturdays and Sundays have less engagement than the rest of the week across almost all social platforms.
Best time to post on TikTok on Sunday
On Sundays, the most effective posting times are between 8 a.m. and 6 p.m., though engagement remains average at best compared to other days of the week. Like Saturdays, Sundays tend to have reduced engagement across most social platforms.
Based on the location 📍
| Day | Europe (🇪🇺) | USA (🗽) | Australia (🦘) | Canada (🍁) | Philippines (🏝️) |
| Sunday | 9 a.m. – 12 p.m. | 9 a.m. – 12 p.m. | 8 a.m. – 11 a.m. | 9 a.m. – 12 p.m. | 10 a.m. – 12 p.m. |
| Monday | 6 p.m. – 10 p.m. | 6 p.m. – 10 p.m. | 6 p.m. – 10 p.m. | 6 p.m. – 10 p.m. | 6 p.m. – 9 p.m. |
| Tuesday | 2 p.m. – 5 p.m. | 2 p.m. – 6 p.m. | 7 a.m. – 9 a.m. | 2 p.m. – 6 p.m. | 3 p.m. – 6 p.m. |
| Wednesday | 1 p.m. – 5 p.m. | 1 p.m. – 4 p.m. | 9 a.m. – 11 a.m. | 1 p.m. – 4 p.m. | 2 p.m. – 5 p.m. |
| Thursday | 2 p.m. – 6 p.m. | 2 p.m. – 6 p.m. | 7 a.m. – 9 a.m. | 2 p.m. – 6 p.m. | 3 p.m. – 6 p.m. |
| Friday | 2 p.m. – 5 p.m. | 2 p.m. – 5 p.m. | 8 a.m. – 10 a.m. | 2 p.m. – 5 p.m. | 3 p.m. – 5 p.m. |
| Saturday | 9 a.m. – 11 a.m. | 9 a.m. – 11 a.m. | 9 a.m. – 12 p.m. | 9 a.m. – 11 a.m. | 10 a.m. – 1 p.m. |
Just as every day of the week differently affects the activity on TikTok, the location you post also has distinctive impacts on your engagement ratio. Every region has unique working, education, commuting, and holiday times. Understanding these variables enables you to align your posting schedule with the activity times of your targeted audience.
In this part, we have listed the best times to post on TikTok based on different locations:
🇪🇺 Best Time to Post on TikTok in Europe:
- Monday: 6 p.m. to 10 p.m.
- Tuesday: 2 p.m. to 5 p.m.
- Wednesday: 1 p.m. to 5 p.m.
- Thursday: 2 p.m. to 6 p.m.
- Friday: 2 p.m. to 5 p.m.
- Saturday: 9 a.m. to 11 a.m.
- Sunday: 9 a.m. to noon
🗽 Best Time to Post on TikTok in the USA:
- Monday: 6 p.m. to 10 p.m.
- Tuesday: 2 p.m. to 6 p.m.
- Wednesday: 1 p.m. to 4 p.m.
- Thursday: 2 p.m. to 6 p.m.
- Friday: 2 p.m. to 5 p.m.
- Saturday: 9 a.m. to 11 a.m.
- Sunday: 9 a.m. to noon
🦘 Best Time to Post on TikTok in Australia:
- Monday: 6 p.m. to 10 p.m.
- Tuesday: 7 a.m. to 9 a.m.
- Wednesday: 9 a.m. to 11 a.m.
- Thursday: 7 a.m. to 9 a.m.
- Friday: 8 a.m. to 10 a.m.
- Saturday: 9 a.m. to noon
- Sunday: 8 a.m. to 11 a.m.
🍁 Best Time to Post on TikTok in Canada:
- Monday: 6 p.m. to 10 p.m.
- Tuesday: 2 p.m. to 6 p.m.
- Wednesday: 1 p.m. to 4 p.m.
- Thursday: 2 p.m. to 6 p.m.
- Friday: 2 p.m. to 5 p.m.
- Saturday: 9 a.m. to 11 a.m.
- Sunday: 9 a.m. to noon
🏝️ Best Time to Post on TikTok in the Philippines:
- Monday: 6 p.m. to 9 p.m.
- Tuesday: 3 p.m. to 6 p.m.
- Wednesday: 2 p.m. to 5 p.m.
- Thursday: 3 p.m. to 6 p.m.
- Friday: 3 p.m. to 5 p.m.
- Saturday: 10 a.m. to 1 p.m.
- Sunday: 10 a.m. to noon
What does affect posting time on TikTok?
As we mentioned earlier, there can be best times for TikTok posts, but only if you consider certain factors that influence user activity patterns. The timing of your TikTok posts can greatly affect their visibility and engagement. Before posting, you should keep these factors in mind to determine the optimal time for you:
Things that affect posting time on TikTok
🗺️ Location
The geographical location of your target audience plays a significant role due to differences in time zones. For example, the optimal time to post on TikTok in the UK may be entirely different from the ideal time to post in India. Sharing content when your audience is most active enhances its visibility.
If the majority of your audience is concentrated in a specific country, aim to post during their peak activity periods. Posting at an unsuitable time may cause your content to be overlooked as users in other time zones fill their TikTok feeds.
👨👦👦 Audience demographics
Understanding your audience's age, lifestyle, and online behavior allows you to select the best times to post. Younger audiences tend to be more active in the evenings or on weekends, while professionals are often engaged during lunch breaks or commuting hours. Aligning your posting schedule with your followers' daily routines will increase engagement.
📱 Content-type
The type of content you share can also influence the ideal time for posting. For example, informative posts may perform better during work hours, whereas entertaining content on platforms like TikTok tends to receive more engagement on Sundays or in the evenings. Consider when your followers are most likely to be interested in the content you're offering.
🗓️ Day of the week
Engagement patterns can vary depending on the day of the week. TikTok activity on weekdays is generally higher during commuting hours or lunch breaks, while on weekends, it tends to remain steady throughout the day.
However, keep in mind that TikTok engagement on Saturdays is more dominated by younger audiences than on Sundays, as many professionals in the private sector work extra one day on Saturdays.
🏖️ Special days and holidays
Special days and public holidays can have a significant impact on user activity. People may be more engaged on TikTok during their free time, but they might also be less active due to travel. The results of posting content during these times can vary based on the type of content you share and how your followers tend to use social media during holidays.
DOs and DON’Ts posting on TikTok
Posting at optimal times doesn't guarantee that your posts will always receive the most interaction from followers. TikTok's algorithms are complex, and there are certain practices to follow and avoid. In this section, we have outlined the DOs and DON'Ts to help you achieve the highest possible engagement.
DOs and DON’Ts of posting on TikTok
What to DO while posting?
📈 Wait for the peak times: Aim to post when your followers are most active. As mentioned earlier, peak times can vary daily, so it is a good idea to check your TikTok statistics to monitor your specific followers' activity.
🔄 Be consistent: Establish a regular posting schedule to maintain steady visibility for your audience. Over time, your followers may come to associate you with a particular time of day and may even anticipate your posts during that period.
🌎 Follow time zones: If you have followers from different countries, first identify where most of your audience is located. Then, learn the country's time zone and adjust your posting schedule according to their timeline.
📆 Post timely content: Trending topics change constantly, so to remain relevant and current, share content that reflects ongoing events, trends, or holidays. You can even create a calendar to track key celebrations or holidays important to your audience.
⏱️ Find your "best" time: Not all recommended posting times will suit your audience. It is a good idea to experiment with different times to find what works best. Check the FAQs section below to learn how to analyze your followers' activity, or simply run a quiz on TikTok to ask your followers directly when they are most active.
🔔 Use a TikTok scheduler: Social media scheduling tools are prevalent and used by millions of content creators. A TikTok scheduler tool can remind you of the time and content that you planned to share. With this great tool, you will never skip a post time and always maintain your posting schedule.
What to DON’T while posting?
🤹🏻 Avoid posting too frequently: Posting too many times within a short span can make your audience lose interest. They may start ignoring your content and skip to the next post. As a result, posting too often can lead to a decrease in engagement.
📅 Don’t overlook weekends: For certain user groups, weekends may offer a better time for browsing TikTok. Experiment with posting on weekends a few times to see how well your audience responds to these posts.
🕒 Don’t always post at the same time: Not all weekdays are alike. Posting at the exact same time every day may become predictable for some followers. Change up your posting times occasionally to reach different types of users within your audience.
📉 Avoid posting during off-peak hours: Posting late at night or during working hours might not be the best choice. Lower visibility is common during these times, especially if your followers aren’t typically active.
🆚 Don’t mix different types of posts at once: Followers tend to prefer certain types of content at specific times. For instance, the ideal time to post photos may differ from the best time for TikTok videos. It’s better to wait for the next optimal posting time if you want to share content for different purposes.
Frequently asked questions about the best time to post on TikTok
Until this part, we have covered vital sections about the ideal times to post by location and day and a considerable number of suggestions to maximize the efficiency of your posts. This chapter will cover the most frequently asked questions in 2025 about posting time on TikTok based on our comprehensive research.
The optimal times to post on TikTok are Tuesdays and Fridays between 4 and 6 p.m., Wednesdays and Thursdays in the morning from 9 to 11 a.m., and Thursdays from 2 to 6 p.m. Afternoons generally see the highest levels of engagement on the platform, as users are seeking entertainment to boost their afternoon.
For Germany, in particular, the times may slightly change because of the country’s location and user type. These are the optimal times to post on TikTok Germany:
Weekdays:
Morning: 6:00 AM - 9:00 AM
Evening: 6:00 PM - 9:00 PM
Weekends:
Midday: 11:00 AM - 2:00 PM
Evening: 7:00 PM - 10:00 PM
Here are the best days to post on TikTok with recommended times: Tuesdays from 4 to 6 p.m., Wednesdays from 9 to 11 a.m., noon, and 2 to 6 p.m., Thursdays from 9 to 11 a.m. and 2 to 6 p.m.
Going viral on TikTok requires applying some strategies on a regular basis. Here are the key advice to go viral on TikTok:
1. Follow trends: Follow and participate in trends, hashtags, and music. TikTok’s algorithm prioritizes quality content that is up-to-date and aligned with current trends.
2. Engage with the audience: Give responses to comments, collaborate with other creators, and remind followers to like, share, and comment.
3. Use popular music and sounds: TikTok videos with trending sounds or music usually get more engagement as the algorithm features them on other users’ homepages.
4. Post regularly: Consistency is vital. Posting daily or multiple times a week keeps your profile active and increases the chances of being featured on the For You page.
5. Keep videos short and engaging: Short, snappy videos (under 15-30 seconds) typically work better, especially when they capture attention within the first few seconds.
6. Use hashtags effectively: To reach a wider and specific targeted audience, use trending hashtags with niche ones.
7. Optimize for the ‘For You’ Page: Creating entertaining, informative, or leisure content will attract new viewers and increase your chances of appearing on the For You page.
8. Cross-promote: Share your TikTok videos on other social platforms to reach a wider audience on different platforms.
Conclusion
In summary, posting at the optimal time on TikTok plays a crucial role in enhancing your activity and attracting new followers. However, there is not a universal method that works for all users. Some factors, such as your audience’s location, demographics, and the specific time and day of your posts, can significantly impact your engagement levels. In addition to these factors, there are other important considerations you should keep in mind to maximize engagement:
✅ Post during Tiktok’s peak engagement hours
✅ Understand your audience’s time zone
✅ Experiment and discover the best time for your posts
and,
❌ Avoid posting different types of content back-to-back
❌ Refrain from posting too often
❌ Don’t post at the exact same time consistently
By focusing on these key factors, you will eventually establish an ideal posting routine. Your efficient posting routine will increase your post engagement and increase your chances of going viral.
Bünyamin is a content writer at forms.app. He is also a skilled interpreter and photographer. His interests include dubbing and cinematography. Bünyamin's expertise lies in marketing.
