How to build a killer survey questionnaire to grow your email list
Email lists are one of the top ways to market your products and services to potential customers and continually market anything and everything to them. Once you have someone’s email address, you can always send them promotions and ideas.
One of the lesser-known but very effective ways to get more contacts on your email list is to use intriguing surveys that people can’t help but fill out. Once they do, you have their email address. This blog will dive into how to create a killer survey questionnaire that will get more contacts on your email list.
What is an email list, and why is it essential for businesses?
An email list is a collection of email addresses used to send marketing or other types of messages to a group of people. Email lists are often used by businesses and organizations to communicate with their customers or members. Individuals can also use them to keep in touch with friends, family, or other contacts. Overall, email lists are essential for several reasons.
1 - They allow businesses and organizations to reach many people quickly and efficiently. An email list enables you to send a message to everyone on the list. You should always check email addresses before sending messages to avoid being marked as spam. This can be a time-saving and cost-effective way to communicate.
2 - Second, email lists can be a powerful marketing tool. By sending targeted messages to people who have expressed an interest in your products or services, you can effectively promote your business and drive sales.
3 - Finally, email lists can help to build relationships with your customers or members. Regularly sending valuable, relevant content to your email list can foster a sense of community and keep your audience engaged with your business or organization.
The top survey questionnaires to build your email list
Survey questionnaires are excellent ways to gather valuable information from potential or existing clients so you can better target your marketing toward them. Having people volunteer their email addresses and other information makes growing your email list and selling to them much more manageable. Here are some excellent examples of survey questionnaires you can use to build your email list.
The timed pop-up survey questionnaire
Using a timed pop-up survey questionnaire can be an effective way to grow your email list. By presenting visitors with a survey related to the content they are viewing, you can engage them and build their interest in your site. When visitors feel invested in your content, they are more likely to be receptive to requests for their email addresses.
Presenting a timed pop-up survey to visitors after spending a certain amount of time on your site can be an effective way to gauge their level of engagement and interest. For example, you might present a survey to visitors after they have been on your site for two minutes or after they have viewed a certain number of pages. If they fill out the simple questionnaire, they are interested in your business and will most likely give you their email address.
Using a timed pop-up survey questionnaire can be an effective way to grow your email list by engaging and building the interest of your visitors. You can effectively capture their attention and create a targeted email list by presenting relevant surveys and asking for their email addresses in exchange for valuable content or resources.
The customer satisfaction survey questionnaire
Customer satisfaction is one of the best ways to grow your email list. Most people are okay with taking a quick survey on how your website is performing for them. Once they have completed your call-to-action (whatever that may be), you can ask them for a quick rating or comment on how effective they found your website to use.
You can also have a one-question survey available to your customers, asking them to rate their satisfaction with your company and website on a scale from 1 to 10. This is a quick and easy way to gather feedback, understand how your customers feel about your company, and get their email addresses. If the customer gives your site a high rating, they will likely offer their email address.
The post-purchase survey questionnaire
A post-purchase survey questionnaire can effectively get more emails from your customers and valuable feedback about their purchases. By offering a survey to your customers after they purchase and asking them to share their thoughts and experiences, you can ask them for their email addresses at the end. Not only will you learn more about what they liked and disliked about their purchase, but you can also identify any areas for improvement.
One way to encourage more email subscriptions and to complete your survey is to offer an incentive, such as a discount on your product or service. By offering a reward in exchange for completing the survey, you can motivate more customers to take the time to provide their feedback and help you improve your business. Keep the survey short and focused, with a clear objective in mind. Aim for a survey that can be completed in five minutes or less, and make it clear that it will only take a few minutes to complete. Longer surveys are less likely to be completed, so it is essential to focus on the information that will make the most difference to your business and ensure you get their email address.
The data collection survey questionnaire
Using a data collection survey after someone enters your website is an excellent way to encourage them to give you their email addresses in exchange for valuable content or resources. By presenting a survey as soon as someone enters your site, you can capture their attention and engage them immediately. For example, you might offer a free e-book, white paper, or webinar in exchange for their email address. By offering valuable content or resources, you can motivate visitors to provide their email addresses and join your list.
Using a data collection survey after someone enters your website is an excellent way to grow your email list by gathering valuable information and engaging visitors with helpful content or resources. By presenting a survey as soon as someone enters your site, you can capture their attention and encourage them to provide their email addresses and join your email list.
The welcome email survey questionnaire
A welcome email survey is an effective way to grow your email list after you have already received their email because it will give you the best chance that your new subscribers won’t unsubscribe. You can learn more about their interests, preferences, and needs by sending a short survey to new subscribers. This can help you tailor your emails and content to better their expectations and requirements, leading to higher engagement and retention rates.
One practical approach is sending a survey link in your welcome email. By asking subscribers to click on a link and select their preferred destination, you can gather valuable information about their travel interests and send them personalized content accordingly. Another option is asking subscribers to reply to your welcome email with responses to critical questions. You can use this approach to gather information about her audience's learning preferences. By asking subscribers to reply to your email and let you know what they want to learn, you can tailor your content to meet their needs better.
Regardless of your approach, keeping your survey short and focused is essential, with a clear objective in mind. Aim for a survey that can be completed in three minutes or less, and make it clear in your email that it will only take a few minutes to complete.
Here is an example of a welcome email survey questionnaire:
Hello, and welcome to our email list!We're so glad you've joined us, and we want to ensure we're sending you the content you're most interested in. To help us do that, we'd love to know a little more about you.Please take a few minutes to complete this short survey, as your responses will help us tailor our emails and content to better meet your needs and interests.Thank you in advance for your time and feedback, and we look forward to getting to know you better![Survey link]Sincerely,[Your name]
Note: This example has an external link to a survey. You can quickly and easily create a survey at forms.app and insert the link into your email. Then you will have access to all the analytical data you collect in one convenient place.
How to construct a killer survey questionnaire that gets emails
Now let’s dive into what you need to add to your surveys so that people want to take them. Here’s what you need to include for your survey questionnaire to ensure you get your customers' email addresses.
- Choose a striking headline in question format: A headline in the form of a question can be more engaging and attention-grabbing than a straightforward statement. For example, instead of "Customer Survey," you might use a headline like "What Do You Think of Our Product?" or "How Can We Improve Your Experience?"
- Creating between 8 and 12 questions is best: A survey with too many questions can be overwhelming and discourage people from completing it. On the other hand, a survey with too few questions may need to gather more information to be helpful. A survey with 8 to 12 questions is a good balance that will collect enough information without being too long or tedious.
- When to use fewer questions and when to use more: There are times when it may be appropriate to use fewer or more questions in your survey. For example, if you are surveying to gather general feedback about your website, you might use fewer questions since the scope of the survey is broad. On the other hand, if you are surveying to gather detailed feedback about a specific product or service, you might use more questions to gather more precise and thorough information.
- Show the progress of the survey: Showing the progress of the survey can help encourage people to complete it. On forms.app, you will automatically have a progress bar showing how many questions are remaining or display the number of questions completed out of the total. This will help people see that they are making progress and encourage them to finish the survey.
- Send customized results: After people complete the survey, you can send customized results based on their responses. For example, if you are surveying to gather feedback about a product, you might send people a report that includes recommendations based on their responses. This can help personalize the survey experience and make it more meaningful for the respondent.
- Explain the benefits of your website, product, or newsletter when asking for their email: When asking for people's email addresses in exchange for access to your website, product, or email newsletter, it's essential to explain the benefits of these offerings. This can motivate people to provide their email addresses and join your list. For example, by opting into your email list, people will receive exclusive discounts, updates about new products or services, or other valuable content. By clearly explaining the benefits of your offerings, you can encourage more people to provide their email addresses and join your email list.
- Use AI writing tools to help: Artificial intelligence (AI) has taken a considerable step forward in many aspects of business, including writing. Creating content with AI now simplifies the process and helps businesses. AI writing tools can help you quickly craft the perfect questions for your survey. They can even be written in different styles and tones.
Using these tactics, you are more likely to get a potential customer's email address and add it to your email list.
Conclusion
An email list is one of the most effective marketing tools. Not only can you continually market your business to subscribers repeatedly, but they are also interested in your business because they willingly gave you their email addresses. A survey questionnaire is an effective way to grow your email list by engaging your audience. Plus, you are also gathering valuable insights about their needs, preferences, and interests.
Surveys are one of the easiest and best ways to improve your marketing, increase sales, and grow your email list. With one survey, you can quickly get emails, customer preferences, and more to enhance their next visit and improve the odds of making a sale.
forms.app is your one-stop shop for all the forms, surveys, questionnaires, and quizzes for gathering all the information you’ll ever need from your customers. You can find all the survey templates we discussed in this article on their website and so much more.
