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Brand Personality Questionnaire Template

Every company and organization has a brand identity, a set of traits that people attribute to that specific company. In order to follow a wise marketing and brand strategy, companies have to understand their brand first. offers a brand personality questionnaire template to help you create your questionnaire quickly. By creating a brand personality questionnaire, you can ask precise questions and understand brand personality.

Brand Personality Questionnaire Template


What is brand personality?

Brand personality is the human attribute that a company has, and it has an important role in doing market research. Several brand archetypes exist, and companies can adjust their strategy by filling out this type of questionnaire themselves or using it to collect data from their target audience. Here are some examples of brand personalities:

  • Competence: Successful and accomplished companies that have proved their capabilities
  • Sophistication: Finesse and elegant companies that hold a certain prestige
  • Excitement: Companies that highlight freedom, youth, and beauty
  • Sincerity: Certain types of companies where family values come to mind first
  • Ruggedness: Rough and tough companies that will not surrender to any difficulties

Create your brand personality questionnaire now!

Even the definition of brand personality tells you how it is vital to understand brand attributes and how you or your target audience perceive the brand. This completely free brand personality questionnaire template includes all the general questions to ask and will help you dearly in the form creation process. You can also browse market research survey templates to learn more about your business. Select this template and start creating your form now for free!

Creating online forms and surveys is much easier than ever before. Without needing to code a single line, you can simply create forms or surveys and customize its fields, design, and general options with just a few clicks through’s intuitive form builder interface. After that, you can share using one or more of many sharing options and start collecting responses immediately. 

Powerful features: 

  • Conditional logic 
  • Create forms with ease
  • Calculator for exams and quote forms
  • Geolocation restriction
  • Real-time data
  • Detailed design customization

Forms and surveys that are created on can be easily integrated with many third-party applications via Zapier. You can integrate with more than 500 third-party applications such as Slack, MailChimp, and Pipedrive. For example, you can create contacts on MailChimp and send notifications to a specific Slack channel per submission you received through your forms.

It is alright if you don’t want to put in more time to create a form from scratch. Jumpstart with one of many ready-to-use templates and get to the work of collecting responses without bothering yourself at all. If you would like to, you can customize your template’s form fields, design and adjust general form settings.

You can share your forms in any way you like. If you want to share your form and collect responses through your form’s unique link, you can simply adjust privacy settings and copy-paste your form link anywhere. And if you would like to embed your form in your website, you can easily copy and paste embed code in your website HTML.

On, you can customize your form’s theme and design elements in depth. Once you switch to the ‘Design’ tab after getting your form done, you will see many different design customization options. You can change your form theme by choosing your own colors or picking one of many ready-made themes.