Today, LinkedIn is so actively used that you see job updates, hiring announcements, blogs, business stories, advice, and more. Therefore, it has become crucial for all users, regardless of their working sector, to expand their connections to have new chances of working, hiring, or collaborating.
This essay will comprehensively answer the question “What are the best times to post on LinkedIn?’’ based on days. We will also discuss factors influencing posting times and learn how often to post on LinkedIn. Finally, we will conclude the essay with DOs, DON’Ts, and FAQs.
How often to post on LinkedIn
Publishing articles on LinkedIn is crucial in increasing your engagement rates. However, the frequency of posting is extremely important in that when you post too frequently, your connections may start to ignore your posts. Therefore, having an appropriate posting schedule about some vital factors we will mention further is beneficial.
According to LinkedIn, the recommended posting frequency is 2-5 times per week for a personal account. This frequency is enough to keep your audience engaged without overwhelming them. Please remember that the frequency can change depending on your goals and audience. For instance, if you are posting on your brand’s or company’s account, 4-5 posts per week are ideal.
Best days and times to post on LinkedIn
Despite what many might assume, each day of the week differs. While it is true that many people maintain similar routines across the week, the same can't be said for social media platforms. Like all the other platforms, LinkedIn has its distinct dynamics, user behavior patterns, and engagement rates depending on the day. For this reason, some times and days to post are regarded as ‘’the best times.
Social media experts recommend these times to maximize your audience engagement on LinkedIn. Before reading this blog, you can check out our article on the best times to post on Instagram and TikTok. Here, we have compiled the optimal posting times for each day of the week for you:
Best times to post on LinkedIn based on days
The best time to post on LinkedIn on Monday
The most effective times to post on LinkedIn on Monday are between 2 p.m. and 4 p.m. Engagement levels are noticeably higher during these hours than in the general 9-5 workday.
The best time to post on LinkedIn on Tuesday
For Tuesday, data indicates that the best times to post for higher engagement start in the early afternoon, specifically at 12 p.m. Additionally, engagement is notably higher at 2 p.m. and 4 p.m.
The best time to post on LinkedIn on Wednesday
On Wednesday, the most advantageous times to post are 2 p.m. and 4 p.m., which show slightly better engagement than other popular times. The times of 12 p.m., 1 p.m., and 3 p.m. are also effective but come in third place.
The best time to post on LinkedIn on Thursday
Engagement peaks slightly earlier on Thursday, with the best time to post being around 11 a.m. There is also a notable spike in engagement between 2 p.m. and 4 p.m.
The best time to post on LinkedIn on Friday
On Friday, the optimal posting times for LinkedIn are between 11 a.m. and 3 p.m., as engagement tends to drop off earlier in anticipation of the weekend.
The best time to post on LinkedIn on Saturday
Saturdays generally experience a significant decline in engagement, but certain times still perform better: 4 p.m., 7 p.m., and 10 p.m. show slightly higher engagement levels.
The best time to post on LinkedIn on Sunday
Engagement on Sundays is generally lower, but there are still optimal times for posting: early morning, midday, and late afternoon. The best times are 7 a.m., 12 p.m., and 5 p.m.
DOs and DON’Ts while posting on LinkedIn
Posting at the best times doesn’t ensure your posts will always get the most engagement from followers. LinkedIn’s algorithms are intricate, and there are specific practices to adhere to and avoid. In this section, we’ve detailed the DOs and DON’Ts to help you maximize your engagement.
DOs and DON’Ts of posting on LinkedIn
What to DO while posting?
📈 Post during peak engagement times: Target your posts when your followers are most active. As previously noted, peak times can fluctuate daily, so it’s wise to review your LinkedIn statistics to track your followers’ activity patterns.
🔄 Maintain a consistent posting routine: Create a consistent posting schedule to ensure your audience regularly sees your content. Over time, your followers might start to link you with a specific time of day and look forward to your posts during that period.
🌎 Consider different time zones: If your followers are spread across different countries, identify where most of your audience is. Next, familiarize yourself with that country's time zone and adjust your posting schedule to align with their local time.
📆 Share relevant and timely content: Trending topics are always evolving, so to stay relevant and up-to-date, share content that mirrors current events, trends, or holidays. You might even consider creating a calendar to keep track of significant celebrations or holidays that matter to your audience.
⏱️ Identify your optimal time: Not every suggested posting time will be ideal for your audience. It’s beneficial to try posting at various times to determine what works best. Check the FAQs section below to learn how to assess your followers’ activity, or consider conducting a LinkedIn quiz to ask your followers when they are most active directly.
🔔 Utilize a post-scheduling tool: Millions of content creators widely use Social media scheduling tools. A LinkedIn scheduler can notify you of the time and content you intend to share. With this excellent tool, you will never miss a posting time and will always keep your posting schedule on track.
What to DON’T while posting?
🤹🏻 Don’t post too often: Posting too often within a short span can make your audience lose interest. They may start ignoring your content and skip to the next post. As a result, posting too often can lead to decreased engagement.
📅 Don’t ignore weekends: Posting too frequently in a short period can cause your audience to lose interest. They might begin to overlook your content and move on to the next post. Consequently, excessive posting can result in a drop in engagement.
🕒 Don’t always post simultaneously: Not all weekdays are the same. Posting at the same time every day can become predictable for some followers. Vary your posting times occasionally to engage different segments of your audience.
📉 Avoid posting during off-peak hours: Posting late at night or during working hours might not be ideal. Visibility tends to be lower during these times, particularly if your followers aren’t usually active.
🆚 Don’t mix different posts at once: Followers often have preferences for different types of content at various times. For example, the best time to share informative content might not be for job updates. Therefore, waiting for the next optimal posting time is advisable if you aim to share content for different purposes.
What does affect posting time on LinkedIn?
As previously discussed, there are optimal times for posting on LinkedIn, but these depend on various factors influencing user activity patterns. The timing of your LinkedIn posts can significantly impact their visibility and engagement. Therefore, before posting, you should consider these factors to identify the best time for you:
Aspects that affect posting on LinkedIn
🗺️ Location
The geographical location of your target audience is crucial due to the differences in time zones. For example, the optimal time to post on LinkedIn in Australia may differ entirely from that in India. Posting when your followers are active enhances the visibility of your content.
If your primary audience is concentrated in a specific country, aim to post during their peak activity hours. Posting at an inappropriate time can cause your content to be overlooked as people from other time zones populate their LinkedIn feeds.
👨👦👦 Demographics
Understanding your audience’s age, lifestyle, occupation, and business hours can help you determine the best times to post. Working groups may be more active in the evenings or on weekends, while white-collar professionals might engage more during lunch breaks or while commuting. You can enhance engagement by aligning your posting schedule with your audience’s work and break times.
📱 The type of content
The timing of your posts can significantly influence their effectiveness. For example, informative content performs better during work hours, whereas leisure-oriented posts on LinkedIn might see higher engagement on Sundays or evenings. It’s important to consider when your audience will most likely be interested in the content you share.
🗓️ Day of the week
Engagement patterns vary depending on the day of the week. LinkedIn activity is generally higher on weekdays compared to weekends. While weekends are more consistent, they are less active overall. During weekends, up to 50% fewer users check their LinkedIn newsfeeds, and 80% fewer posts are published. This results in a unique situation with less competition for attention and a smaller audience.
🏖️ Holidays
Special days and public holidays can significantly impact user activity. Posting content can boost visibility during these periods due to reduced competition, as fewer users are posting. Sharing holiday-themed content can also engage your audience and demonstrate your relevance to the occasion.
However, finding the right balance between professionalism and festivity in your tone can be challenging. Additionally, user activity typically decreases during holidays, leading to less competition, lower interaction rates, and lower overall engagement.
Frequently asked questions about posting on LinkedIn
Up to this point, we have highlighted the optimal and suboptimal times for posting, the factors influencing your posting schedule, and the dos and don’ts of posting. This section will briefly address seven frequently asked questions for you.
Conclusion
In summary, posting on LinkedIn at the optimal time is crucial for boosting your activity and attracting new followers. However, there isn’t a one-size-fits-all approach. Factors like your audience’s location, demographics, and the specific timing of your posts can greatly influence your engagement levels. Besides these factors, here are some key considerations to maximize engagement:
✅ Post during LinkedIn’s peak engagement hours
✅ Understand your audience’s time zone
✅ Experiment to find the best time for your posts
and,
❌ Avoid posting different types of content back-to-back
❌ Refrain from posting too often
❌ Don’t post at the exact same time consistently
By focusing on these key factors, you will eventually establish an ideal posting routine. This efficient routine can position you as a thought leader in your industry and increase the likelihood of your posts performing better.
Bünyamin is a content writer at forms.app. He is also a skilled interpreter and photographer. His interests include dubbing and cinematography. Bünyamin's expertise lies in marketing.
